Highway 99 - California’s Main Street

The Soul of California

In this 39-minute podcast, Stephen Provost (pronounced Provo), author of Highway 99 - California’s Main Street, takes listeners down one of American's first highways.

Stephen starts out with how California led the way in highway building and the adaption of signs and traffic safety and then moves on to the construction of the mythic Grapevine and the Ridge Route and its dangerous driving conditions, After discussing the influence of William Mulholland on California’s water (min. 8), we then cover the burgeoning roadside vernacular and its culture impact, from gas stations, to “auto courts” and to restaurants (min. 15).

After discussing the influence of the cruising culture around Modesto, where George Lucas and Harrison Ford got their start (min. 15), we move onto street signs and arches (min. 20) and its legacy, being forced for compete with California’s other (more scenic) highways (min. 25). We close discussing the financial impact that being bypassed left (min. 29), its demographic (min. 31), as well as Stephen’s recommendations to visit places along Highway 99 (min. 34).

Next time: Award winning novelist Dana Johnson.

Feed you soul. Keep listening.