874: Building a Lucrative Newsletter Business Model with Jack Appleby

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

So many people have been telling me that I have to meet the creator of Future Social, Jack Appleby, and today, he is on the podcast so you can hear his story! He is monetizing and building a business in an incredibly unique way and I can’t wait for you to hear all about it.

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Jack has had an extensive career with quite an intense growth trajectory going from zero to 60,000 subscribers almost instantaneously. But he is not making his money as a social media influencer. Instead, Jack’s main income in his half-million-dollar business comes from his newsletter! Something most people only use as a lead magnet. Today he delves into how he did it, the importance of creating value-based content, the art of selling creative ideas, and so much more!

Episode Highlights

• The Tangible Things Jack Does to Get People on His Newsletter [0:06:32]
• Why Jack Decided to Make His Newsletter the Main Monetization of His Business [0:10:43]
• Developing the Skill of Selling Creative Ideas [0:16:04]
• The Future of Future Social and Jack Appleby [0:26:48]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.