"Niching down" when you love variety - a new way for online business owners (Ep#5)

The Upside-Up Marketing Podcast

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Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving.
But you love variety. And besides, your service works for everyone - and, let's face it, you need more clients - so why would you want to exclude anyone?
The brutal fact is that if you are trying to speak to everybody in your content and with your offers, you will end up being heard by no one.
But if you love the variety your work brings - what can you do instead?
This video shares a new way of niching that focuses on what is really important. It is the first video in a series of three talking about what has gone wrong with the whole "ideal client" thing - a cornerstone fundamental of business that so many struggle to get "right".
You can download your copy of "The Ideal Client Anti-Avatar" here: https://www.orangesheepresearch.co.uk/anti
Also mentioned: Tad Hargrave, Marketing for Hippies www.youtube.com/@marketingforhippies

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
And let's continue this conversation! Come and join me and a bunch of awesome business owners just like you in my Facebook group "The Upside-Up Marketing Movement" here: https://www.facebook.com/groups/upsideupmarketing