Embracing Private Pay: Navigating the Shift, Featuring Jillian Greaves EP 121

Thriving Practice with Tracy Cherpeski

Welcome to Thriving Practice, the healthcare podcast where we talk about all things business. Our expert guest today is Jillian Greaves, a Functional Dietitian who helps women reclaim their health through hormone balancing, lifestyle changes and nutrition. Today we’re diving deep into the world of helping professionals and the evolving dynamics of private payment models.

You’ll hear Jillian’s journey from working in a busy hospital system serving patients in endocrinology, and how she moved away from the traditional hospital model to starting her own practice.

Here’s what we cover:

• The potential for greater financial sustainability and independence that comes with a private pay model.
• Exploring the psychological barriers that professionals might face, such as guilt associated with earning money from helping others.
• Strategies for mindset work to overcome these barriers and embrace the value of one’s expertise.
• The importance of standing out in a crowded market when clients are paying out of pocket.
• Tips for helping professionals to differentiate their services and highlight their unique offerings.
• The potential hurdles when moving away from an insurance-based model.
• Discuss how to maintain accessibility to services while operating a private pay business.

Strategies for a Smooth Transition

Understand Your Worth: Know the value of your services and be confident in communicating it.

Educate Your Clients: Help them understand the benefits of private pay, such as more personalized care and confidentiality.

Marketing Mastery: Invest in marketing that resonates with your target audience, focusing on the outcomes and benefits of your unique approach.

Provide Payment Options: Ease the transition for your clients by offering flexible payment plans or sliding scales.

Jillians’ parting wisdom is this: evaluate the benefits and challenges of transitioning to a private pay model, and consider how you could serve your patients differently doing things your own way.

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Jillian’s Bio:

Jillian is Functional Dietitian and Women's health specialist, the owner of the private practice Jillian Greaves Functional Nutrition & Wellness, and the creator of the PCOS Root Reversal Program. Jillian provides comprehensive nutrition and lifestyle counseling to women, with a special emphasis on PCOS, hormone balance, and digestive health. Jillian helps clients identify and address the root causes of their hormone and digestive symptoms naturally using advanced lab testing, personalized nutrition, and supportive lifestyle therapies as the first line of intervention. It's her mission to empower women to take back control of their health, reclaim their confidence, and experience life at its fullest potential.

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Your Body Has Your Back Podcast

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