#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey

Throw Out The Playbook: Modern Digital Recruiting

Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn:

• Why authentic employee stories outperform corporate content
• How to help employees spot and share story-worthy moments
• The right way to use content libraries (and when to move beyond them)
• Measuring success without expensive tools
• Getting leadership buy-in for employee advocacy
• Balancing brand guidelines with authenticity

Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices.

#EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent

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//TIMESTAMPS:

00:00 INTRODUCTION

01:03 Why Traditional Recruiting Content Doesn't Work

04:20 Content Libraries: The Right Way to Use Them

07:44 How Candidates Really Consume Employee Content

10:21 Balancing Brand Guidelines with Authenticity

13:48 Redefining Failure in Employee Advocacy

20:33 Building an Employee Advocacy Program with Zero Budget

24:54 Help Employees Find Story-Worthy Moments

28:04 Entry-Level to C-Suite: Content That Works

34:55 Overcoming Common Employee Advocacy Challenges

43:15 The Future: When EGC Becomes Just Content

45:42 Should You Pay Employees for Content?

RECOMMENDED NEXT EPISODE
→ #16: Making the case for Hiring Manager branding with Carrie Corcoran

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🌐 Website: https://nicolestephens.work/

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