#27: How to Write Recruiting Emails Candidates Want to Read

Throw Out The Playbook: Modern Digital Recruiting

Player FM - Internet Radio Done Right

Đã thêm cách đây một năm

Nội dung được cung cấp bởi Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

cách đây khoảng một năm trước 51:33

MP3•Trang chủ episode

Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor

Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and create authentic connections with candidates.

Email is more than just a communication tool—it’s a powerful way to nurture candidates at every stage of the hiring funnel. Learn how to map the candidate journey, craft emails that get replies, and optimize your process to achieve incredible results.

What You'll Learn in This Episode:

How to design email nurture campaigns that boost candidate engagement.
How to map the candidate journey and identify key touchpoints to nurture relationships.
Why candidate nurturing is more than a one-time activity—it’s a daily practice.
The role of authenticity in candidate engagement and how to make a lasting impression.

Brandon's Best Advice for Recruiters:

Write emails for an "audience of one" to create personalized, impactful outreach.
Leverage tools like email sequences and drip campaigns for targeted outreach.
Focus on high-quality candidates instead of quantity to optimize results.
Always add value—whether through advice, connections, or transparent communication.

*************
📧 Become a more strategic Recruiter: https://link.rhonapierce.com/YZEviw

//TIMESTAMPS:

00:00 INTRODUCTION

03:10 Candidate Nurturing: A Personal Approach

06:01 Strategic Time Management in Recruiting

08:45 Optimizing Candidate Engagement

12:10 Building Relationships in Recruiting

15:03 Leveraging Newsletters for Candidate Connection

17:53 Email Strategies for High Open Rates

30:55 Crafting Compelling Content for Candidates

33:44 Tech Stack for Effective Candidate Nurturing

39:50 The Future of Candidate Nurturing

46:20 Building Relationships: The Heart of Recruiting

****
🌟 CONNECT WITH BRANDON
💼 LinkedIn: https://www.linkedin.com/in/brandohires/

🎙️ Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

30 tập

#MBA #Business #Rhona Pierce #Marketing

#27: How to Write Recruiting Emails Candidates Want to Read

Throw Out The Playbook: Modern Digital Recruiting

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor

What You'll Learn in This Episode:

How to design email nurture campaigns that boost candidate engagement.
How to map the candidate journey and identify key touchpoints to nurture relationships.
Why candidate nurturing is more than a one-time activity—it’s a daily practice.
The role of authenticity in candidate engagement and how to make a lasting impression.

Brandon's Best Advice for Recruiters:

Write emails for an "audience of one" to create personalized, impactful outreach.
Leverage tools like email sequences and drip campaigns for targeted outreach.
Focus on high-quality candidates instead of quantity to optimize results.
Always add value—whether through advice, connections, or transparent communication.

*************
📧 Become a more strategic Recruiter: https://link.rhonapierce.com/YZEviw

//TIMESTAMPS:

00:00 INTRODUCTION

03:10 Candidate Nurturing: A Personal Approach

06:01 Strategic Time Management in Recruiting

08:45 Optimizing Candidate Engagement

12:10 Building Relationships in Recruiting

15:03 Leveraging Newsletters for Candidate Connection

17:53 Email Strategies for High Open Rates

30:55 Crafting Compelling Content for Candidates

33:44 Tech Stack for Effective Candidate Nurturing

39:50 The Future of Candidate Nurturing

46:20 Building Relationships: The Heart of Recruiting

****
🌟 CONNECT WITH BRANDON
💼 LinkedIn: https://www.linkedin.com/in/brandohires/

🎙️ Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

30 tập

#MBA #Business #Rhona Pierce #Marketing

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#27: How to Write Recruiting Emails Candidates Want to Read 51:33

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Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and create authentic connections with candidates. Email is more than just a communication tool—it’s a powerful way to nurture candidates at every stage of the hiring funnel. Learn how to map the candidate journey, craft emails that get replies, and optimize your process to achieve incredible results. What You'll Learn in This Episode: How to design email nurture campaigns that boost candidate engagement. How to map the candidate journey and identify key touchpoints to nurture relationships. Why candidate nurturing is more than a one-time activity—it’s a daily practice. The role of authenticity in candidate engagement and how to make a lasting impression. Brandon's Best Advice for Recruiters: Write emails for an "audience of one" to create personalized, impactful outreach. Leverage tools like email sequences and drip campaigns for targeted outreach. Focus on high-quality candidates instead of quantity to optimize results. Always add value—whether through advice, connections, or transparent communication. ************* 📧 Become a more strategic Recruiter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 INTRODUCTION 03:10 Candidate Nurturing: A Personal Approach 06:01 Strategic Time Management in Recruiting 08:45 Optimizing Candidate Engagement 12:10 Building Relationships in Recruiting 15:03 Leveraging Newsletters for Candidate Connection 17:53 Email Strategies for High Open Rates 30:55 Crafting Compelling Content for Candidates 33:44 Tech Stack for Effective Candidate Nurturing 39:50 The Future of Candidate Nurturing 46:20 Building Relationships: The Heart of Recruiting RECOMMENDED NEXT EPISODE → #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn **** 🌟 CONNECT WITH BRANDON 💼 LinkedIn: https://www.linkedin.com/in/brandohires/ 🎙️ Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr…

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cách đây 30 weeks trước30:59

30:59

In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leveraging employer branding experience, and navigating career changes. Additionally, they touch on the significance of staying competitive in a crowded job market and the responsible use of AI tools in the resume writing process. Kamara shares actionable takeaways for TA professionals to enhance their resumes and and stand out in the job market. 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION 02:53 Quantifying Accomplishments in Talent Acquisition 06:07 Showcasing Soft Skills and Leadership 08:57 Tailoring Resumes for Specific Roles 12:13 Leveraging Employer Branding Experience 15:04 Navigating Career Changes in TA 17:53 Staying Competitive in a Crowded Market 21:12 Utilizing AI Tools Responsibly 24:05 Key Takeaways for TA Professionals **** 🌟 CONNECT WITH KAMARA 💼 LinkedIn: https://www.linkedin.com/in/kamarat/ 🌐 Website: https://kamaratoffolo.com/ 📹 YouTube: https://www.youtube.com/kamaratoffolocareers 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr…

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#19: Maximizing Podcast Appearances for Recruiting Content - Solo Episode 22:03

cách đây 33 weeks trước22:03

22:03

Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing. You'll learn: Why repurposing podcast appearances is crucial for your personal brand How to identify the most valuable segments from your interviews Ways to transform one podcast appearance into multiple content pieces Using engagement metrics to guide your content strategy Practical tools like Claude and Opus Clip for efficient repurposing Creating blog posts, newsletters, and videos from your interviews RESOURCES MENTIONED IN THIS EPISODE: 📗 Download Content Repurposing AI Prompts: https://link.rhonapierce.com/Prompts 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION 00:58 Importance of Repurposing Content from Podcast Appearances 02:24 Identifying Valuable Talking Points for Repurposing 04:12 Creating Various Types of Content from a Podcast Interview 08:25 Streamlining the Content Repurposing Process with Tools 09:21 DEMO: Using Claude for Content Repurposing 15:34 DEMO: Using Opus Clip to Create Clips from Podcast Episodes 20:28 Introducing 'Level Up With Video' Service RECOMMENDED NEXT EPISODE → #18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes **** 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr…

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#18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes 52:29

cách đây 34 weeks trước52:29

52:29

Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle unexpected questions. He also provides tips on avoiding common mistakes as a podcast guest and maximizing the impact of podcast appearances. RESOURCES MENTIONED IN THIS EPISODE: 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook 📘 Download Orlando’s Guide: Tips to Maximize Your Podcast Appearance: https://link.rhonapierce.com/OrlandoH 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION 03:15 Building Your Personal Brand through Podcast Guesting 08:23 Choosing the Right Podcast and Staying Authentic On Air 13:05 Maximizing the Impact of Your Podcast Appearance 26:25 Understanding the Audience and Providing Actionable Advice 34:03 Handling Unexpected Questions 36:23 Common Mistakes to Avoid as a Podcast Guest 41:30 Analyzing and Learning from Each Podcast Appearance 46:10 Leveraging Podcast Appearances to Benefit Your Brand RECOMMENDED NEXT EPISODE → #15: How to Create Great Recruiting Content - with Joel Lalgee **** 🌟 CONNECT WITH ORLANDO 💼 LinkedIn: https://www.linkedin.com/in/orlandohaynes/ 🌐 Website: https://careertalkspodcast.com 📸 Instagram: https://www.instagram.com/orlando_haynes1/ 📹 YouTube: https://www.youtube.com/@careertalkspodcast/ 🎙️ Podcast: https://open.spotify.com/show/5nbSqyDX8zKV778hgs2pJW 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr…

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#17: Real Talk: Recruiting Content to Empower Candidates & Demystify Hiring with Tejal Rives 43:49

cách đây 36 weeks trước43:49

43:49

Tejal Rives, a recruiter and content creator, shares her content creation journey and how it has made her a better ally to job seekers. She started creating content to bridge the gap between the limited prep she could provide as a recruiter and what candidates needed to know. She shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices. Tejal provides advice for recruiters who want to create helpful content and emphasizes the importance of having a burnout plan. 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video 🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION 04:44 Dealing with Burnout and Trolls in Content Creation 08:33 The Importance of Repetition and Recycled Content 11:18 Balancing Honesty and Empathy in Content Creation 20:07 Approaching Sensitive Topics with Objectivity and Facts 25:24 Using Content Creation to Advocate for Job Seekers 31:03 Advice for Recruiters Creating Content 38:14 Finding Your Creative Voice and Building Relationships RECOMMENDED NEXT EPISODE → #15: How to Create Great Recruiting Content - with Joel Lalgee **** 🌟 CONNECT WITH TEJAL 💼 LinkedIn: https://www.linkedin.com/in/caffeinatedcareers/ 🎵 TikTok: https://www.tiktok.com/@caffeinatedcareers 🌐 Website: https://caffeinated-careers.beehiiv.com/ 📸 Instagram: https://www.instagram.com/caffeinatedcareers/ 🐦 Twitter: https://x.com/coffeeandtejal 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr…

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#16: Making the case for Hiring Manager branding with Carrie Corcoran 33:19

cách đây 37 weeks trước33:19

33:19

Rhona interviews, Carrie Corcoran, an employer branding consultant, about the importance of involving hiring managers in recruitment marketing and employer branding efforts. They discuss the benefits of hiring managers sharing their stories and experiences, the common objections to their involvement, and strategies for getting them to participate. They also provide tips for training hiring managers to effectively share their stories and ideas for quick and easy content creation. 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video 🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION 04:15 Overcoming Objections and Creating Compelling Content 09:08 Training Hiring Managers to Share Their Stories 13:16 Quick and Easy Content Ideas for Hiring Managers 16:10 Using Video to Showcase Personalities and Team Culture 23:15 Measuring the Impact of Hiring Managers in Employer Branding 27:58 Taking Action and Starting Small with Video Content RECOMMENDED NEXT EPISODE → #7: Measuring the Impact of your Employer Brand with James Ellis **** 🌟 CONNECT WITH CARRIE 💼 LinkedIn: https://www.linkedin.com/in/employerbrandingleader/ 📹 YouTube: https://www.youtube.com/@carriecaresebconsulting 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr…

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#15: Creating High-Impact Recruiting Content with Joel Lalgee 59:10

cách đây 38 weeks trước59:10

59:10

Rhona is joined by, Joel Lalgee, a recruiter and content creator, with over 500k followers across social media platforms. Joel shares his insights on creating effective recruiting content. He emphasizes the importance of understanding your audience and what they care about. Joel also discusses the benefits of leveraging video content and shares his content creation process. Joel highlights the power of content in building trust with candidates and hiring managers. 🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION 01:07 Joel’s Content Creation Journey 04:13 Repeating Key Messages 08:50 Leveraging Video Content 13:49 Authenticity and Relationship Building 17:58 Content Creation as a Long-Term Game 29:23 Finding Your Niche and Embracing Your Expertise in Recruiting Content 38:37 Balancing Content Creation and Recruiting Responsibilities 49:16 Building Trust with Candidates and Hiring Managers through Content RECOMMENDED NEXT EPISODE → #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn **** 🌟 CONNECT WITH JOEL 💼 LinkedIn: https://www.linkedin.com/in/joellalgee/ 🎵 TikTok: https://www.tiktok.com/@the_realest_recruiter 🌐 Website: https://www.therealestrecruiter.com 📸 Instagram: https://www.instagram.com/the_realestrecruiter/ 📹 YouTube: https://www.youtube.com/@Therealestrecruiter/ 🐦 Twitter: https://x.com/Humanheadhunter 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr…

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