Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
TP393 - What’s the Rep of Online Reputation Management?
Manage episode 430519323 series 2364130
In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketing teams must undertake to manage ORM effectively, including monitoring social media, responding to reviews, and engaging with the community. They also discuss the nuanced aspects of ORM, such as sentiment analysis, influencer engagement, and competitor benchmarking. Additionally, the episode covers recent industry updates, including key findings from the 2024 Healthcare Rankings Report by Reputation.com, and offers practical tips on optimizing your approach to healthcare reputation management in 2024. Tune in to learn how to maintain patient trust, enhance your brand image, and drive patient acquisition through strategic ORM practices.
Mentions from the Show:
- 2024 Healthcare Rankings Report - Reputation.com
- Mastering Healthcare Reputation Management In 2024: A Strategic Handbook
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
461 tập
Manage episode 430519323 series 2364130
In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketing teams must undertake to manage ORM effectively, including monitoring social media, responding to reviews, and engaging with the community. They also discuss the nuanced aspects of ORM, such as sentiment analysis, influencer engagement, and competitor benchmarking. Additionally, the episode covers recent industry updates, including key findings from the 2024 Healthcare Rankings Report by Reputation.com, and offers practical tips on optimizing your approach to healthcare reputation management in 2024. Tune in to learn how to maintain patient trust, enhance your brand image, and drive patient acquisition through strategic ORM practices.
Mentions from the Show:
- 2024 Healthcare Rankings Report - Reputation.com
- Mastering Healthcare Reputation Management In 2024: A Strategic Handbook
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
461 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.