WBSP772: Grow Your Business by Learning from Enterprise Software Stories - May 2025, Ep 17, an Objective Panel Discussion

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

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The enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign’s acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market execution. HubSpot’s planned acquisition of Dashworks signals a deeper integration of AI knowledge management, and Sitecore’s launch of the Martech industry’s first AI Innovation Lab underscores the growing urgency for marketers to accelerate their AI journeys. StackAdapt continues to advance transparency in connected TV and cross-screen analytics, whereas Accenture and Pipefy are joining forces on over 450 AI agents to scale process automation. Camunda’s introduction of agentic orchestration brings a new layer of autonomy to enterprise workflows, and Nintex’s generative AI updates further enhance intelligent automation. Meanwhile, Circana’s Liquid Supply Chain solution and CloudBolt’s acquisition of StormForge to optimize Kubernetes environments highlight a broader trend—AI and automation are now converging across marketing, operations, and infrastructure to drive unified, data-driven execution.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Background Soundtrack: Away From You – Mauro Somm

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