253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen

We Are For Good Podcast - The Podcast for Nonprofits

Meet Mike. He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧

EPISODE HIGHLIGHTS

• Mike’s story and journey to where he is today (3:30)
• The opportunity today with direct mail and direct marketing (6:00)
• Integrating direct mail into your development ecosystem (11:00)
• Thinking innovatively about how to leverage direct mail (14:00)
• Practical steps + what you can implement today (26:00)
• Case study of someone who has implemented this (30:00)
• A powerful moment of philanthropy in Mike’s life (39:00)
• Mike’s One Good Thing: It's better to be consistent, then to have persistence. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/253

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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