Innovation is anything new or improved... that helps :: Marcus Sheridan

What is Innovation?

Marcus Sheridan, digital sales and marketing pioneer, and author of They Ask, You Answer and The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.

More about our guest:

Marcus Sheridan is an international keynote speaker with a unique ability to excite, engage, and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has been featured in multiple industry publications, including the New York Times, which featured Marcus as a "web marketing guru," and Forbes, which named Marcus one of 20 "Speakers You Don't Want to Miss" in 2017.

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Episode Guide:

1:19 - What is Innovation

1:39 - What isn't Innovation

1:58 - Regurgitation

4:04 - Invention and Innovation

5:46 - Innovating as a swimming pool company

8:37 - Ignorance is not bliss in consumer marketing

10:22 - Subway: one of the most innovative companies worldwide

11:32 - The process as a fiberglass pool manufacturer

14:26 - CarMax: innovation

17:34 - 2-step process with businesses

19:46 - Principles from They Ask You Answer

21:51 - B2B vs B2C

23:11 - Trust, growth, innovation, and Kodak

30:03 - Advice for innovators

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Resources Mentioned:

Books:

• They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
• The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World
• Simon Sinek: Start With Why

Brands Mentioned: Subway, CarMax
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.