Why Your Business Is Invisible Online podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/this-is-womans-work-with-nicole-kalil">This Is Woman's Work with Nicole Kalil</a></span>

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This Is Woman's Work with Nicole Kalil

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cách đây 1 day trướccách đây 1d ago

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Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today. With confidence and the occasional rant. From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's woman, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you. We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules. Who runs the world? You decide. Learn more at nicolekalil.com

Why Your Business Is Invisible Online

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Why Your Business is Invisible Online: The Podcast You Can’t Miss Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you. What’s It All About? This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI. Meet Your Hosts Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity. What You Can Expect Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape. Why Tune In? ”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve. Join Us Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful. Let’s connect with the people who matter most to your business and take your online marketing to the next level. John, Jim, and Kelly

36 tập

#Business #Marketing #invisibleonline

Why Your Business Is Invisible Online

updated cách đây 5 ngày trước

Chia sẻ

Trang chủ series•Feed

36 tập

#Business #Marketing #invisibleonline

Tất cả các tập

Why Your Business Is Invisible Online

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S2 Ep.36 Is Your Digital Strategy Stuck: Time for a Visibility Reset 19:47

cách đây 5 ngày trước19:47

Nghe Sau

Danh sách

Thích

Đã thích

19:47

S2 Ep. 36 Is Your Digital Strategy Stuck: Time for a Visibility Reset In this episode, the crew lays out a blunt truth: search rankings don’t equal success. If you're still measuring online performance based solely on where you rank on Google, you're missing the bigger picture. This conversation pushes past vanity metrics to spotlight what really drives visibility—and revenue—today. Plus: the team unpacks the must-watch shifts in digital strategy—and closes with a lightning round of digital trends that are vibing (or totally not). 💡 Key Themes & Insights Why traditional SEO is no longer enough: 40% of small businesses still stick to it, but it’s time to expand your view. The importance of tracking conversions, not just clicks: Lead quality, origin, and outcomes matter more than raw traffic. Revenue over activity: It's not about how much you’re doing online, it’s about whether those actions are generating profitable growth. The shift to holistic measurement: Monthly and quarterly conversion audits, attribution clarity, and understanding the full funnel are now essential. The rising role of voice and visual search: They're not futuristic—they're happening now, and your strategy should reflect that. 🎯 Strategy Breakdown Stop funneling traffic to generic landing pages. If you can’t track where leads convert, you’re flying blind. Use attribution to inform budget shifts—double down on what's performing and rethink what’s not. Optimize for how people actually search today: conversational queries, visual recognition, and voice commands. Chatbots can be game-changers—but only if they’re set up with purpose, privacy, and precision. User-generated content is the new Google review. Embrace it to build real-world credibility. 💬 Memorable Quotes “Search rankings don’t pay the bills—conversions do.” “If you can’t follow the trail, you can’t fix what’s broken.” “Voice and visual search aren’t coming—they’re already here.” 🌐 Guest Mentions & Tools Sesame.com– A standout example of what modern chatbots can do Voice and visual search trends discussed in relation to Google Lens, Apple Vision, and smart assistants like Siri ⚡️ Lightning Round: What’s Vibing (and What’s Not) Not feeling: TikTok for B2B (yet) Still solid: YouTube Shorts for demos, Instagram Reels for discovery Worth exploring: AI-generated video ads, interactive chatbots Big yes: User-generated content—today’s strongest signal of trust Contact Information: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #SearchEverywhere #OnlineMarketingTips #VoiceSearch #VisualSearch #ChatbotMarketing #UserGeneratedContent #WSIWorld…

Why Your Business Is Invisible Online

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S2 Ep.35 Beyond Google: Why Your Brand Needs to Show Up in AI 22:15

cách đây 13 ngày trước22:15

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If you're still focused only on Google rankings, you’re missing half the picture. This episode explores why AI search platforms are becoming critical for brand visibility, how platforms like Perplexity and ChatGPT are reshaping discovery, and what smart marketers are doing to keep up. Plus: practical ways to operationalize your content using AI—without burning out your team. Key Themes & Insights: AI Search Adoption Is Real: 43% of people under 35 are already using AI-driven search tools like ChatGPT and Perplexity regularly. That’s not a trend—it’s a shift. Visibility Gaps Are Growing: If your brand only shows up on Google, you’re missing a significant—and growing—segment of searchers. The Trust Issue in AI: Even the best AI tools are still getting citations wrong up to 60% of the time. Brands need to be cautious but present. Not All Platforms Are Equal: What works for one audience or geography may flop in another. Strategy matters more than being everywhere. Operationalizing AI Content: Success isn’t just about showing up—it’s about systematizing how you produce and distribute content with AI across channels. Memorable Quotes: “Perplexity might be the best for citations—but it’s still leading a turtle’s race.” “If you think you can do it yourself, it’s not just hard—it’s pretty much impossible.” “This is the dumbest AI is ever going to be. It’s only getting smarter.” Strategy Breakdowns: Using AI to Expand Search Visibility: Real-world example of leveraging AI to repurpose product data into recipe content that drives traffic from platforms like AllRecipes and Pinterest—not just traditional SEO. Platform Prioritization: Instead of spreading thin, identify where your audience already is (social, search, niche platforms) and show up there —with consistency. AI for Ideation, Not Automation: The team stresses that AI is most useful for brainstorming, research, and process creation—not for blindly publishing content. Content Systemization: Turning AI-generated insights into Standard Operating Procedures (SOPs), training materials, and scalable content assets for long-term growth. Contact Information: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #AIsearch #AItools #AIContentStrategy #DigitalMarketingStrategy #ContentMarketing #OnlineVisibility…

Why Your Business Is Invisible Online

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S2 Ep 34 Online Search Is Fragmented—Let’s Pick Up the Pieces 15:01

cách đây 20 ngày trước15:01

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In this episode of Why Your Business Is Invisible Online , John, Jim, and Kelly tackle one of the biggest shifts in digital visibility: the fragmentation of online search. It’s not just about Google anymore—your potential customers are discovering businesses through TikTok, Instagram, YouTube, voice assistants, and AI platforms like ChatGPT and Perplexity. Key Themes & Insights: Search isn’t centralized anymore. With 40% of Gen Z using social media platforms for product discovery (HubSpot, 2024), sticking to Google alone is no longer a safe strategy. AI is the new search battleground. Businesses showing up in tools like ChatGPT and Perplexity gain an edge in brand visibility. Multi-platform presence drives ROI. Companies engaging across several search platforms see up to 34% more visibility (BrightEdge, 2024). Memorable Quotes: “If you're not and your competitors are, you're losing out—period.” – Jim Falotico “Search is no longer a straight line—it’s a spiderweb.” – John Maniatis “TikTok isn’t just for dancing—it’s for discovering.” – Kelly Biggs Strategy Breakdowns: How to talk clients through the shift: The hosts share tactics for helping hesitant clients embrace broader search strategies. Search Everywhere Optimization: A breakdown of what it means to optimize not just for Google, but for social search, voice assistants, and AI-driven tools. Case study in action: John shares a real example of a Canadian law firm that ranked top in ChatGPT—and what they did to improve across platform…

Why Your Business Is Invisible Online

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S2 Ep 33 AI Took My Job And Made It Better 33:18

cách đây 27 ngày trước33:18

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AI Took My Job…And Made It Better Think AI is all hype? Think again. In this episode, John, Kelly, and Jim share candid stories of how AI is saving them time, improving content quality, and helping them think more strategically. From turning vending machines into A/B testing labs to crafting smarter content strategies, this one’s all about using AI the right way—without losing the human that makes it work. Show Notes: What We Talked About: How AI helps—but never replaces—the human behind the work Real-world examples: from vending machine optimization to content generation The shift from long-form SEO content to succinct, high-impact writing Using AI for brainstorming, layout planning, and improving quality (not skipping steps) Why empathy and voice still matter in a world filled with automation Strategies Shared: AI as a co-pilot for content—better output when you “set the table” with detailed prompts A/B testing vending machines like social ads: analyzing what works, where How tools like Grammarly and Descript streamline workflows Building a content engine with E-E-A-T in mind (Experience, Expertise, Authority, Trust) Memorable Moments: “There’s not a thing I’ve ever generated on AI that didn’t require my human touch.” – John “It’s not about writing anymore—it’s about solving the right problem, for the right audience.” – Jim…

Why Your Business Is Invisible Online

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S2 Ep 32 Dear Google: It's Not Just About You Anymore 32:14

cách đây 5 weeks trước32:14

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AI isn’t just another marketing tool — it’s reshaping how people search, buy, and trust brands. In this kickoff to Season 2, John, Jim, and Kelly break down how AI is making businesses either more visible or dangerously invisible online. From Google's slipping dominance to the rise of AI-powered search, discover what’s changing, what’s working, and why "stay human" is the strategy that wins. Show Notes Episode Title: Dear Google: It's Not Just About You Anymore Podcast: Why Your Business Is Invisible Online Hosts: John Maniatis, Jim Falotico, Kelly Biggs Key Themes & Insights AI's Impact on Search: Google’s share of search traffic has dropped significantly, with AI-driven search accounting for 30% of online queries in 2024. Changing Search Behavior: Customers now look to TikTok, Instagram, and AI platforms — not just Google — to find products and services. The Rise of AI Trust (and Risk): People are "dating" AI tools—building trust quickly but sometimes dangerously over-trusting AI-generated content without verifying accuracy. Business Adjustments Required: Companies must move beyond tactical AI usage and think strategically about how AI integrates into marketing, operations, and client experience. "Stay Human" Is a Competitive Advantage: WSI’s tagline, "Embrace Digital, Stay Human," resonates more strongly than ever as businesses balance efficiency with authenticity. Guardrails Are Essential: Few businesses have AI policies in place—leaving them exposed to hallucinations, misinformation, and legal risks. Workshops and Training: Building internal AI literacy, offering workshops, and guiding clients through AI adoption safely are emerging as major service offerings. Memorable Quotes “We all kind of dated AI for a while... and now everybody’s dating everybody.” — John Maniatis. “It’s not just about installing a tool. It's about thinking bigger: how does AI move your business goals forward?” — Kelly Biggs “We have to show clients what's shiny and what's sharp.” — Jim Falotico “The fact that we stay human — that's what keeps businesses from getting lost in the AI noise.” — John Maniatis…

Why Your Business Is Invisible Online

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S2 EP 31: We Need to Talk, Google… Search Has Changed 19:39

cách đây 6 weeks trước19:39

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Search engine optimization is changing to Search Everywhere Optimization . John, Jim, and Kelly kick off Season 2 with a candid conversation about how AI has upended what it means to be visible online. From AI assistants changing consumer behavior to businesses scrambling to adjust strategies, this episode is the new baseline for what marketing means in the age of AI. What You’ll Learn: Why Google isn’t the only game in town anymore The shift from SEO to “Search Everywhere Optimization” How AI is already changing how customers find you Real-life stories (and vending machines) that show AI at work What’s ahead in Season 2—and why it matters for your visibility Key Takeaways: People aren’t just searching on Google anymore—AI tools and social platforms are stealing attention. Search behavior is changing fast, and businesses need to meet customers where they are The rules of visibility have shifted—your strategy needs to evolve with them. Season 2 will explore both the practical and philosophical sides of AI in marketing 🎙️ Hosts: John Maniatis, Jim Falatico, Kelly Biggs 🌐 Presented by WSI | Why Your Business Is Invisible Online Key Moments Welcome to Season 2 + what’s new with the crew What AI has done to search: it’s not SEO, it’s Search Everywhere Optimization. Catching up with hosts Season 1 reflections: what still matters, what’s changed forever AI in mid-size business: the rise of internal AI processes & roles “Embrace digital, stay human”—what this mantra means in 2025 AI tools, time-saving hacks, and strategic shifts Strategies & Takeaways Why your SEO strategy must evolve into a “search everywhere” mindset How AI is already influencing customer journeys and business operations What “stay human” really means as AI gets more integrated into marketing. Simple ways to adapt without feeling overwhelmed Mentioned in the Episode WSI — the global digital marketing network, all three hosts are a part of AI tools that automate simple tasks to unlock time for higher-level strategy 🌐 Get in touch or learn more: www.ruinvisibleonline.com…

Why Your Business Is Invisible Online

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Ep. 30: SEO vs. Social The Search Engine Battle No One Told You About 26:16

cách đây 8 weeks trước26:16

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Think Google is the only way to get found online? Think again. Social media platforms like Facebook, Instagram, and TikTok are becoming powerful search engines; if you're not optimizing for them, you're missing opportunities. In this episode, we dig into the real search battle—SEO vs. Social. The team shares surprising insights, clears up common misconceptions, and explains why your customers might search for you in places you never considered. Episode Highlights: Introduction to the idea of search engines beyond Google. Kelly discusses Facebook and Instagram's evolving role as search engines and the importance of keywords on social media. John explains the significance of diversifying your search strategy across platforms. Jim highlights the need for multi-platform optimization and shares a case study of a client’s successful transition to a broader search strategy. The importance of video content and how it plays into search on new platforms like TikTok. Conclusion on why businesses need to stay adaptable in a changing search landscape. 📌 Key Strategies: ✔️How social media platforms are changing search: Diversifying your search strategy beyond Google to include social media ✔️Why SEO alone isn’t enough anymore: rise of Facebook and Instagram as search engines and their keyword usage. ✔️Using video content to boost visibility on platforms like TikTok. ✔️How to optimize content for different platforms to increase online discoverability. ✔️ The difference between organic search and paid search on social ✔️ Where your business needs to show up to stay competitive Listen now and learn how to get found online—on Google, Instagram, or beyond! Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #SEO #DigitalStrategy #OnlineVisibility #VideoMarketing #SocialMediaStrategy @wsiworld…

Why Your Business Is Invisible Online

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Ep.29 Stop Waiting! How to Actively Seek Referrals and Grow Your Business 9:59

cách đây 9 weeks trước9:59

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Referrals are great—but are they enough to grow your business? John, Jim, and Kelly take on this common belief, discussing how businesses can be more proactive in cultivating referrals, both in person and online. Learn how LinkedIn can be a powerful tool in building relationships with referral partners and expanding your network. Plus, they touch on why even referral-based businesses sometimes invest heavily in ads. Get ready to rethink your strategy! Show Notes Referral-Based Businesses: Kelly kicks off the conversation by highlighting the common belief that referral-based businesses don't need an online presence. The Waiting Trap: Businesses often fall into the trap of waiting for referrals to come without doing much proactively. Client Success Story: Kelly shares an example of a cybersecurity consultant who thought he was fully referral-based, and how LinkedIn helped him scale. LinkedIn Strategies: They discuss how businesses can use LinkedIn to build relationships with referral partners. Kelly stresses the importance of building a buyer persona for your ideal partners. Proactive Referrals: John adds that referrals don’t have to be face-to-face; they can happen through online channels like LinkedIn—making it essential for businesses to leverage these platforms. Paid Ads vs. Referrals: Jim highlights that even referral-based businesses often spend heavily on ads, suggesting that blending brand awareness strategies with referral marketing is important. Final Thoughts: The team concludes that while referrals are valuable, relying only on one channel isn't sustainable, and businesses should spread their efforts across multiple platforms. Key Takeaways Concept of referral-based businesses Importance of proactive referral generation Leveraging online platforms, especially LinkedIn, for referrals Identifying ideal referral partners Building credibility through valuable content sharing Strategies for proactive outreach to potential partners Multi-channel marketing approaches beyond referrals Relationship between brand awareness and referral effectiveness Case study of a cybersecurity consultant's referral strategy Challenges faced by businesses in establishing a strong online presence Actionable Strategies Build Referral Personas: Identify who your best referral partners are and start connecting with them through platforms like LinkedIn. Don’t Wait for Referrals: Be proactive by regularly interacting with your referral network and asking for introductions. Leverage Online Presence: Just because you're referral-based doesn’t mean you can avoid social media. LinkedIn can be a powerful tool for referral growth. Blend Referrals with Ads: Even if most of your business comes from referrals, ads help with brand awareness, especially in competitive markets like legal services. Contact Us: Visit our website: RUInvisibleOnline.com Connect with us on LinkedIn: https://linkedin.com/company/ruinvisibleonline Email us for more insights or to share your feedback: info@ruinvisibleonline.com #RUInvisibleOnline #referralpartners #referralnetworks #Digitalmarketing @wsiworld…

Why Your Business Is Invisible Online

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Ep 28 - Driving Foot Traffic: How Your Website Can Bring Customers To Your Door 19:56

cách đây 10 weeks trước19:56

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What’s the key to getting customers to visit your physical store? In this episode, John, Jim, and Kelly explore how SEO strategies and smart website design can turn online browsers into in-store buyers. Using a case study of a high-end menswear store, they discuss how businesses can leverage their online presence to encourage foot traffic while maintaining a strong digital marketing strategy. Show Notes Website Design Matters: John emphasizes the importance of a well-designed website, noting how poor design can lead to higher bounce rates. Luxury Menswear Case Study: John shares the story of a high-end menswear store in Toronto that uses its eCommerce platform to drive in-store visits, offering a unique experience for confident buyers of colorful, custom clothing. The Video Dilemma: John explains the challenges his client faced when trying to use a high-quality video on the website. The video slowed down the site, negatively impacting the store’s Google ranking due to website performance issues, forcing them to use a carousel instead. Driving Traffic to Physical Stores: Kelly discusses the importance of knowing your website's purpose. For some businesses, the goal is to sell online, while others want to use their site to bring customers into their physical stores, which requires different content strategies. SEO for E-Commerce: Jim and Kelly dive into the unique SEO needs of eCommerce websites, sharing tips on how to optimize product descriptions and user experience to rank higher on Google and convert visitors into customers. Actionable Strategies: Design with Purpose: Make sure your website’s design aligns with your business goals, whether it’s increasing online sales or driving foot traffic. Optimize for Speed: Avoid heavy videos or images in key sections like the homepage, as these can hurt your website performance and Google ranking. Leverage Carousels: If a video slows down your site, consider using image carousels to create a dynamic look without affecting website speed. Know Your Audience: Understand whether your website is meant to inform, sell, or draw customers into your store. Tailor the Contact Us: Visit our website: RUInvisibleOnline.com Connect with us on LinkedIn: https://linkedin.com/company/ruinvisibleonline Email us for more insights or to share your feedback: info@ruinvisibleonline.com #RUInvisibleOnline #OnlinePresence #ECommerce #Digitalmarketing #WebsiteDesign #UserExperience #GoogleRanking #BusinessGrowth #WebsitePerformance @wsiworld…

Why Your Business Is Invisible Online

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Ep. 27 E-Commerce Platforms Unplugged For Online Success 20:22

cách đây 11 weeks trước20:22

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In this episode of "Why Your Business is Invisible Online," the team discusses the pros and cons of various e-commerce platforms, including WordPress, WooCommerce, Shopify, Wix, and Duda. They share insights on choosing the right platform based on business needs, emphasizing the importance of SEO and the challenges of website customization. The hosts highlight the necessity of aligning website content with target audience needs and the value of client collaboration in content creation. The episode aims to help businesses enhance their online visibility and connect with their audience effectively. Takeaways: Overview of e-commerce platforms and their impact on online visibility. Comparison of popular e-commerce platforms: WordPress, WooCommerce, Shopify, Wix, and Duda. Challenges and misconceptions related to migrating between platforms, particularly from WordPress to Shopify. Importance of selecting the right platform based on business size and product offerings. User-friendliness and cost-effectiveness of Wix for smaller businesses. Advantages of Duda for maintaining control over website content and ease of updates. Case studies illustrating the impact of SEO on attracting the right audience. Importance of client collaboration in the content creation process for websites. Summary of key considerations for businesses when choosing an e-commerce platform. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #ECommerce #WordPress #Shopify #Wix #SEO #Digitalmarketing #Duda #WebDesign #ContentCreation @wsiworld…

Why Your Business Is Invisible Online

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Ep. 26 Red Flags When Hiring Digital Marketers: Navigating the Digital Landscape 22:33

cách đây 12 weeks trước22:33

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In this episode we explore the essentials of creating a strong online presence through effective website design and digital marketing. John emphasizes the importance of a well-structured website, while Jim discusses the pitfalls of templated sites and the need for understanding a business's unique identity. Kelly highlights red flags when choosing a digital marketer, stressing curiosity, regular communication, and branding. The episode provides valuable insights for businesses aiming to stand out online by focusing on their unique strengths and strategic digital marketing. Key Takeaways Importance of building an ideal website for online presence Role of digital marketing in enhancing business visibility Understanding unique business needs for effective marketing Pitfalls of using templated websites and lack of differentiation Engaging with clients to uncover specific business challenges Red flags to watch for when choosing a digital marketer Importance of curiosity and communication in client-marketer relationships Significance of branding in digital marketing strategies Necessity of regular communication and reporting on marketing efforts Tailoring digital marketing strategies to fit individual business identities Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #DigitalMarketing #BusinessGrowth #Branding #MarketingStrategy #DigitalStrategy #WebDesign @wsiworld…

Why Your Business Is Invisible Online

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Ep. 25: Website Fundamentals Part 4: Website Fixes And Hacks That Get You Found 13:17

cách đây 13 weeks trước13:17

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In this episode of Why Your Business Is Invisible Online , John Maniatis, Jim Falotico, and Kelly Biggs discuss the real reasons your beautifully designed website might be completely invisible to Google . You’ll discover specific technical issues that could be costing you leads, traffic, and revenue. We’ll break down what Google actually "sees" behind the screen and share strategies to make sure your business doesn’t stay hidden in search results. From meta tags to H1 headings to using high-intent keywords that attract ready-to-buy customers, this episode is packed with actionable insights for boosting your online visibility. If you think your website is great—but Google’s not noticing—you need to tune in. 🔑 Key Takeaways Why your website’s design means nothing if Google can’t "read" it. The essential technical fundamentals every business owner should know. How to use meta tags, headers, and title tags to speak Google's language. The power of shifting to high-intent keywords for stronger, more valuable leads. Real-world client stories: From being invisible to ranking on the first page. How AI-driven search engines are changing the future of online visibility. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline…

Why Your Business Is Invisible Online

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Ep 24. Website Fundamentals Part 3: You Built It But Can Google See You? 23:41

cách đây 14 weeks trước23:41

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Website speed and technical performance could be the reasons your business isn’t showing up online. In this episode, the hosts break down the importance of Core Web Vitals—Google’s key indicators for measuring user experience—and explain how even the most attractive website can become invisible if it doesn’t meet certain benchmarks. You’ll hear real stories from business owners who faced issues with slow-loading pages, outdated plugins, and hidden technical problems that hurt their Google rankings. If your website feels off but you don’t know why, this episode is for you. 💡 Key Takeaways: Page speed matters: Your site should load in 2.5 seconds or less to avoid penalties from Google. Regular maintenance is essential: Updating plugins, themes, and WordPress itself helps prevent security breaches. Optimize for mobile first: For many businesses, more than 40% of website traffic comes from mobile devices. Understand user behavior: Tools like Hotjar and Microsoft Clarity help track user engagement and highlight areas for improvement. Prioritize security: Outdated plugins can leave backdoors for hackers, even if your login details are secure. 🔗 Resources Mentioned: Google Lighthouse – Website performance testing tool SEMrush – SEO analysis and site audit tool Hotjar – Behavior analytics and heatmap tool Microsoft Clarity – Free tool for heatmaps and session recordings Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline…

Why Your Business Is Invisible Online

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Ep. 23 - Website Fundamentals Part 2: Turning The "Ugly Baby" into a "Lead Generator" 36:12

cách đây 15 weeks trước36:12

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In this episode of 'Invisible Online' John, Jim and Kelly discuss the crucial role of a well-structured website in enhancing online visibility and generating leads. John emphasizes the importance of a solid website foundation. Jim shares insights on managing website budgets and offers a creative payment plan to help clients. Kelly highlights the emotional attachment clients have to their websites and stresses the importance of key elements like phone numbers, hero images, and content for SEO. The episode underscores the necessity of investing in quality website development to avoid common pitfalls and achieve long-term success. Episode Highlights: Importance of a Solid Website Discussion on why a well-built website is crucial for online presence and lead generation. Personal Attachment to Websites Kelly shares insights on clients' emotional connections to their websites, impacting their objectivity. Case Study: Diaper Service Website Kelly recounts a specific client story about a diaper service with a poorly designed website. Trust Factors: Phone Number Visibility The significance of having a visible phone number for building trust with potential clients. Hero Image Importance Discussion on the role of hero images in website design and the need for authenticity. Content as the Core Component Emphasis on the importance of quality content for website effectiveness and SEO performance. Client Budget Challenges Discussion on common client struggles with website budgets and the consequences of underfunding. Creative Payment Solutions Jim describes a payment plan that helps clients manage website costs over time. Case Study: Paper Shredding Business Jim shares a story about a startup recycling company pivoting to paper shredding service Importance of FAQs Highlighting the value of FAQs in addressing customer concerns and improving search visibility. Content's Role in SEO Explaining how helpful content enhances authority and trustworthiness in the eyes of search engines. Long-Term SEO Strategy Discussion on the patience required for SEO efforts to yield results compared to quick pay-per-click strategies. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #WebDevelopment #LeadGeneration #SEO #WebDesign #ConversionOptimization #WebsiteOptimization #DigitalStrategy #LandingPages #DigitalMarketing @WSIWorld .…

Why Your Business Is Invisible Online

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Ep. 22 - Website Fundamentals Part 1: The Role of a Well-Structured Website 26:30

cách đây 16 weeks trước26:30

26:30

In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share insights on why a well-designed website is foundational for online visibility. Kelly recounts a story about a client who loved their old website, but it wasn’t converting visitors into leads. After some hard conversations (telling them "the baby is ugly"), they revamped the site to be more user-friendly and focused on conversions. Jim emphasizes the importance of clear calls-to-action, and John discusses the role of an engaging “About Us” page. Tune in to learn how to make sure your website doesn’t just look good but also drives results. Episode Highlights: Introduction to the importance of functional websites for online visibility. Kelly shares the story of a client reluctant to update their outdated website. Jim discusses the role of clear calls-to-action and local SEO in website success. John explains the importance of an engaging “About Us” page and professional headshots. Tips on creating landing pages that convert and drive specific traffic. -Closing thoughts on turning outdated websites into modern lead generators. Key Strategies Discussed: - How to structure your website for trust, clarity, and user engagement. - Why professional headshots and authentic “About Us” pages are crucial. - The importance of specific landing pages tailored to your services. - How local SEO and community involvement boost your online presence. Contact Information: Website: [RUInvisibleOnline.com](http://RUInvisibleOnline.com) LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #DigitalMarketing #DigitalStrategy #ClientSuccess #BusinessGrowth #ClientCentered #WebDevelopment #ConversionOptimization #localSEO…

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