Ep. 22 - Website Fundamentals Part 1: The Role of a Well-Structured Website

Why Your Business Is Invisible Online

In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share insights on why a well-designed website is foundational for online visibility. Kelly recounts a story about a client who loved their old website, but it wasn’t converting visitors into leads. After some hard conversations (telling them "the baby is ugly"), they revamped the site to be more user-friendly and focused on conversions. Jim emphasizes the importance of clear calls-to-action, and John discusses the role of an engaging “About Us” page. Tune in to learn how to make sure your website doesn’t just look good but also drives results.

Episode Highlights:

Introduction to the importance of functional websites for online visibility.

Kelly shares the story of a client reluctant to update their outdated website.

Jim discusses the role of clear calls-to-action and local SEO in website success.

John explains the importance of an engaging “About Us” page and professional headshots.

Tips on creating landing pages that convert and drive specific traffic.

-Closing thoughts on turning outdated websites into modern lead generators.

Key Strategies Discussed:

- How to structure your website for trust, clarity, and user engagement.

- Why professional headshots and authentic “About Us” pages are crucial.

- The importance of specific landing pages tailored to your services.

- How local SEO and community involvement boost your online presence.

Contact Information:

Website: [RUInvisibleOnline.com](http://RUInvisibleOnline.com)

LinkedIn: https://linkedin.com/company/ruinvisibleonline

#RUInvisibleOnline #DigitalMarketing #DigitalStrategy #ClientSuccess #BusinessGrowth #ClientCentered #WebDevelopment #ConversionOptimization #localSEO