Behind the Curtain of Small Business With The Wizard Forge

Workshop Therapy

Check out today's guests Daniel and Jess at @thewizardforge on Instagram

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Books We Recommend

The Hitchhiker’s Guide to the Galaxy - https://amzn.to/3MQBLCb

Essentialism By Greg McKeown - https://amzn.to/3Whd7PD

Effortless By Greg McKeown- https://amzn.to/4djdHmC

Punished By Rewards - https://amzn.to/3zGSc0z

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Summary

In this engaging conversation, Andrew hosts Daniel and Jess, the dynamic duo behind The Wizard Forge, a knife-making business. They discuss their journey into the craft, the challenges of running a small business together, and the importance of collaboration and community. The conversation delves into their production processes, the significance of quality over price, and the personal dynamics of working with a partner. They share insights on balancing work and personal life, the value of craftsmanship, and their aspirations for the future.

Chapters

00:00 Main Show Introduction and Knife Discussion

02:32 Crafting Knives and Sheaths: The Art of Collaboration

15:24 From Hobby to Business: The Journey of Knife Making

17:19 Navigating Relationships in Business: A Dual Perspective

27:01 Finding Balance: Personal Time in a Joint Venture

38:05 Expanding Horizons: The Introduction of Fanny Packs

40:42 The Value of Everyday Items

43:49 Economics of Production and Pricing

47:01 Creating Collectible and Limited Edition Products

49:48 Sustainable Business Practices and Personal Goals

52:03 Understanding Value vs. Price

54:32 Self-Defense and the Role of Knives