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Audience Building Roundtable Podcast

Audience Building Roundtable

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A discussion/interview podcast featuring arts and culture member organizations of the Audience Building Roundtable, an initiative of The Arthur M. Blank Family Foundation. Finding new and innovative ways for artists and those who feature and support them to attract and retain audiences.
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This is a podcast by social media marketing strategist ( audience building expert ) Brandie Peters. Since 2012, Brandie has been making money online marketing products and services to her social media followers. In 2019, Brandie lost access to her entire personal Facebook account where she had built the majority of her business. In this cast, she talks about rebuilding her audience from scratch, social media audience growth strategies, the big mean evil algorithm, and the step by step proces ...
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After a brief hiatus from posting Podcast episodes I am back. In this episode I talk about the advice to post "High Value Content" on your social media in order to attract your audience. I am personally guilty of spending many years, going organic methods alone, and posting what I believed was high value content on my Facebook profile, Instagram. I…
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Creating content that will last is all about thinking about the content that people will continuously be searching for in your niche. In this video I talk about a few different examples within the surf niche. The concept can be applied to anyones business though. You identify the common questions that everyone who gets involved in your niche will h…
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A lot has happened since my last episode where I talked about my Riot Girl Rebirth page going viral. After that FB post reached over 1 million people we experienced an incredible surge of traffic on the Riot Girl Rebirth website. At the time the website was a hot mess. There was a "free pin just pay shipping" giveaway that I had been running that w…
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Something I'm experimenting with is using "time blocks" of 20 minutes to accomplish more tasks. I set a little timer on my Apple Watch for 20 minutes and focus on one specific task for 20 minutes at a time. This helps me from all the distractions I normally have and might help you as well! --- Support this podcast: https://podcasters.spotify.com/po…
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Can we all admit that being overwhelmed is not a good feeling? 🙋‍♂️🙋‍♀️ It just feels like everything compounds on one another. Like the mountain just keeps getting bigger and bigger with no end in sight. This sometimes leads to anxiety building up and then for me I get a little angry because of everything I feel like I need to do. If you think abo…
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We're always waiting for something to be "perfect" and the truth is that the perfect moment to start something doesn't exist. Now is always the right time to get started with something. NOW is always the best time to do something. NOW is the only time we have. The more we put off the things that we know we need to do, the less likely we are to do t…
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Have you ever wondered what happens when something that you post goes viral on Facebook? Over the weekend I had a post from my Riot Girl Rebirth page ( https://www.facebook.com/riotgirlrebirth/ ) reach over 600,000 people! In this episode of Visibility & Connection, I talk about how this viral surge occurred on a meme post and what happened to my p…
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Plenty of people WANT to be popular on the internet. However, those who succeed with their ambition to have internet fame have one thing in common. No, they don't have perfect aesthetic or a flawless catalog of content. No, they don't have money or the Illuminati on their side. The reason why some people can build an online fan base and some people…
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Consistent action over time yields positive results. The problem is that us humans don't like doing stuff over and over again because we get bored. If you want to get fit, commit to eating healthy and exercising regularly. If you want to get good at videos, commit to creating daily videos. The formula is the same for every single thing you want to …
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Create content they said. It will be great they said. But now you post content every day for all of your social media and as far you have seen it isn't paying off! In this video today, we talk about creating a social media marketing and strategy and why, if you produce content ( do content marketing ) you are going to want to begin to try to think …
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Ever wonder how it seems so easy for some people to pop on camera and talk? If you've ever been curious where the ideas for these people's videos come from, this podcast will help you. One of the greatest ways to find ideas for your videos is to simply join a few Facebook™ groups about your niche and look at the questions people are asking. Inside …
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This week on Facebook Friday, we talk about the positive things that Facebook CAN DO for entrepreneurs who are just starting out. I address the opportunities that Facebook provides and has provided me while also being honest about the common misconceptions that people have regarding Facebook and the "get rich quick" ideas that are floating around. …
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It's a weird thing when you start creating videos for your business or your personal brand. No one pays any attention. No one bothers to click on the "like" button, or to leave a comment or share your video. And that's okay! When you first get started with creating videos, they're going to suck! It's not the end of the world. It's just the beginnin…
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In today's podcast I talk about whether or not I feel it's worth it to pay for "Page Likes" over on Facebook. In my personal opinion, yes. You can acquire 10,000 fans for $1,000 if you are getting fans for $0.10 a piece. As long as you take the time to provide valuable information to your fans, and you are targeting people in your buyer demographic…
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Get off the content treadmill! Do you feel like you need to come up with something new to post every single day? Are you living for the small engagements such as likes and comments but feel like you aren't getting any big wins. The obsession with producing great micro-content can often distract us from producing quality macro content OR putting in …
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Do you produce content every day for social media platforms like Facebook and Instagram? In this video today we talk about why constant micro-content production can be time-consuming and a risky strategy if you are trying to market your business online. Micro-content is the content that you create for your social media platforms to get instant grat…
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I don't know about you, but I've self-sabotaged myself so much in my life. It seems like when I find something that's working, if I don't automate it immediately I forget to keep doing it. Why is that? If you haven't done the 21 day video challenge yet, I recommend you do it to build the habit of daily video: http://fanpagesecret.com/videochallenge…
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So we all get to a point in our business and life where we become overwhelmed. At this point it's important to remember not to quit. Things are only hard for a little while and will get better. That's why it's so important to take breaks periodically from your work. Otherwise you'll get super overwhelmed and will experience burnout. --- Support thi…
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Most of us count on Google searches to get a steady flow of traffic to our websites in order to capture leads and make sales. However, very few people actually understand the important role that search engine optimization and keyword-relevant content play in helping you get this organic ( unpaid traffic ) - In this episode, I share with you a tool …
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Are you someone who produces content and posts it on Facebook? If you are then you have likely experienced the frustrations that arise when you feel like Facebook is not being fair, or not showing your content to the people who you want to reach. Unfortunately, you aren't alone, many people feel this way - that the content they work hard on, live v…
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Have you been contending with a dead Facebook page? In this episode today I share with you how you can use your Facebook page and why Facebook pages are not actually dead. Many people who have Facebook pages complain about the low reach/priority that Facebook gives to their page content. The reason for this, however, is because of the way the perso…
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Lately, I have been seeing this trend of Facebook Ads, targeting "spiritual entrepreneurs" ( life coaches, spiritual healers, psychics, etc. ) from "business coaches" making claims about how easy it is to scale spiritual businesses using Facebook Ads. As someone who has been writing advertising funnels and developing campaigns for real-deal spiritu…
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Have you been spending a lot of time on Facebook and wondering why your business has taken off yet? You are not alone. Every day I see entrepreneurs especially female entrepreneurs spend their days trying to get their business off the ground by "working" on Facebook. They will go into Facebook groups, cold message people, and create content for the…
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In this podcast episode I share my own story of how I started making a full-time income online ( I started dabbling in content writing in 2011 ) and the different things I have done to make money online. I talk about what 8 years of experience "working online" has taught me and what I feel is the fastest and most lucrative way to make money online.…
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Did you watch the Netflix movie "The Great Hack"? This documentary did a great job of breaking down the crimes of Cambridge Analytica and making people aware of the information "propaganda" tactics used by Trump's campaign. However, I do feel like this Netflix documentary definitely also had a "fear-mongering" agenda trying to make people afraid of…
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In this episode today I extend to you a question. What are you doing today to move closer to the things you want tomorrow? How this applies to social media audience building - well, a lot of people start social media projects: Youtube channels, Instagram accounts, Facebook groups "thinking" that they will be able to grow them quickly and then get d…
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Have you ever wondered how celebrity entrepreneur "gurus" like Rachel Hollis and Tony Robbins have built such epic sized followings? Although, these personal development and success experts say that they did it by adding value and producing great content, there is something about their strategy that they do not publicly share. In this episode today…
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When is an appropriate time to start selling to your social media audience? In this video today we talk about the two routes that you may take to make money from your social media audience. Route 1 being to launch a product or service and build a social media audience with that product ready to go - and immediately start selling to the audience at …
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Do you have a business on Facebook? Are you wondering what the difference between Facebook pages and Facebook groups is? - In this episode let me explain! In 2019 Facebook announced that they were making Facebook Groups a central has friends. What does this mean? Well, if you have a Facebook Group with activity and engagement it means that the cont…
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There is a common misconception out there that the fastest route to monetize a product or service online IS to build a following and then market a product to that following. However, for many business owners, social media audience building just adds another layer of complexity to the marketing process. Sometimes all you need to do is use social med…
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Creating evergreen content is something that we don't always think about. This particular episode is for those of you who are in a MLM or Network Marketing opportunity. You are most likely extremely excited about the products you are currently selling, so you wanna make videos and talk about them. Instead of doing this, you should be creating conte…
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Have you been frustrated by low engagement rates on the content that you are producing for your marketing? Simply creating MORE CONTENT is not the solution. Many people get caught on the content treadmill, chasing engagements - and thinking the way to increase their visibility through social marketing is just to produce more and more. However, beca…
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Are you building a social media audience for the purpose of eventually making some money from it? Today, I talk about what you need to have in order to monetize your social media audience and where you should be focusing your energy if a full-time income is your end goal. I also share some helpful advice on how you can decide what route to take in …
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There are a lot of people out there who are TRYING to market on Facebook but very few are doing this successfully. In this Facebook Friday video, I talk about the common mistakes and misunderstandings that many people have about Facebook. I also talk about the recent shifts to Facebook groups and what you need to do if you want to build a Facebook …
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These days everyone and their pet cat want to be popular on the internet. AND entrepreneurs are desperately trying to get the leg up with social marketing, they want to build their audiences because they believe that THAT is what will make them a success. However, things have really changed over the last ten years. People are exhausted and cynical …
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People often think that 1 million followers must equal one million dollars. AND although we weird don't like to talk about "wanting" followers a lot of people chase 'em because they want a nice high follower count. In this episode I talk about the real reason why your follower count doesn't matter ( ahem, the algorithm ) and why you shouldn't give …
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I lost access to my personal Facebook account! About two weeks ago I was kicked out of my personal Facebook account due to a series of unfortunate. In this episode I share my experience, how I ended up losing access to my Facebook account, Facebook page and ultimately my audience and how I handled it. In this episode I also talk about the scary rea…
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So today's episode is all about setting up your business to be sold. Not planning on selling your business? Don't worry, this still applies to you. Let's connect on Instagram @WhosChrisHughes Check out my blog http://WhosChrisHughes.com --- Support this podcast: https://podcasters.spotify.com/pod/show/WhosChrisHughes/support…
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Who are you creating content for? http://WhosChrisHughes.com Ever thought about the content you create and how you can make it better? It all starts with knowing your audience and knowing what would benefit them. One thing to keep in mind is that you had to go through a rough patch to get to where you are at right now, and so do they. If you can th…
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It all was because of committing to daily live videos 💯 “HOLY SH**!!! my video posted at 5am this morning has 517 views already. haha. Thanks for kicking my a$$ into starting my daily videos back in march. Since March 26th, I’ve posted 99 videos. Gaining momentum man. Thank YOU!!!!” - Dan B. --- Support this podcast: https://podcasters.spotify.com/…
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Sales is what happens after someone clicks over from your ad Marketing is what happens BEFORE people click over, or call, or come into your store. The goal of marketing is to take a compete stranger and bring them in to your sales process. Want my team to run your ads for you? Apply here: http://chrishughes.co/apply --- Support this podcast: https:…
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We’re paying Facebook for the opportunity to get in front of people... Right now we're at this incredible time where it's pennies on the dollar to get our message in front of our ideal audience. It all starts with identifying WHO you want to market to, creating content that helps that audience and then retargeting people who consume a large percent…
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Ever thought about your target market and how you and your prospect are both in it together? I mean like, actually working together to make each others goals come true. You providing them with the solution to their problem and getting paid for it, and you being the hero to them for solving their problems? In this episode we'll talk about creating t…
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So I finally finished up the videos and full info for building up your audience on Facebook. This episode talks about what’s inside the course and how people can take some of the nuggets from this episode to improve their results on Facebook. Get the free pdf at http://fanpagesecret.com/freetraining--- Support this podcast: https://podcasters.spoti…
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In today's episode we talk about the #1 thing that's holding you back... and what you can do about it! Feel free to connect with me - Chris Hughes on Facebook - WhosChrisHughes on Twitter Free class on audience building at http://IBuildAudiences.com --- Support this podcast: https://podcasters.spotify.com/pod/show/WhosChrisHughes/support…
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It's Easier to Sit On The Sidelines Everyone and anyone can sit on the sidelines and be an observer, a watcher, a viewer. Whatever you want to call someone who isn't in the game, or taking part in the entertainment. Your job as a creator is to be the star. To be the one people are watching, learning from and buying from. The problem is that it's no…
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You're the one who is responsible for everything that happens in your life... and that's great news. You alone hold the key to your future. Be deliberate about your future and take the steps necessary to get where you want to go. Feel free to connect with me - Chris Hughes on Facebook - WhosChrisHughes on Twitter Free class on audience building at …
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