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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Welcome to Fit Digital Pratik Show, where Digital Pratik is learning something new in health, fitness & nutrition & then he is applying it in his busy marketing lifestyle & finally he is sharing all the results with you when it comes to living a healthy, active lifestyle even if you are sitting at a desk job or driving a car all day or you might be just a lazy guy who hates the gym & wants some home workouts. Let's learn, apply & share together when it comes to living a healthy, active lifes ...
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My show brings you a few of my significant life experience and knowledge to motivate the people across. A few true-life experience to catch up with to live a positive life. The sharing is out of the immense experience of 2 decades +. You may utilize this platform for honing the life skills to upgrade your lifestyle personally and professionally. Episodes will have coverage on both on the personal and professional ambit. Request your love, encouragement and support to reach out to the maximum ...
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In the Digital Marketers Podcast, we teach you how to market your business online, using the latest digital marketing strategies and tactics in search engine optimization, web design, content marketing, social media, and more.
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Hey Amazing Listener Our names are Harshit Saraf and Shashwat Sureka and we both are in this field of digital marketing from quite a good time now . Over the years we have learned a lot of things about digital marketing . But the thing that both of us noticed was that majority people use English as a Language to share their knowledge about it .By noticing this fact we think to share all our learning ,experience and updates with all of you in Hindi Language and we all will make it the best Hi ...
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Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Follow…
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Discover how to effectively navigate the complexities of business communication and decision-making in today's fast-paced market. This episode delves into mastering the art of influencing decision-makers through strategic communication techniques. Key insights include understanding how to address common objections, the importance of maintaining sim…
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The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don’t miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, ma…
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A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever. Google declares that low-quality traffic will not impact search rankings. The compan…
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We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what’s causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. F…
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Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranking based SEO content. In light of the August 2024 core update, a ranking bug affecting search results has emerged. Google claims the bug is unrelated …
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This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate those around him. In this episode, we dive into Google’s Digital Millennium Copyright Act (DMCA). Learn how the DMCA can be exploited by competitors to de…
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In this episode, Dmitry Shapiro, Co-founder and CEO of Mindstudio, shares his insights on how AI is revolutionizing business processes across industries. Dmitry discusses the evolution from traditional machine learning to advanced AI applications that are now reshaping enterprise workflows. He emphasizes the importance of rethinking and reengineeri…
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Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common amo…
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Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation b…
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Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions. Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! T…
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Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript …
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This week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual a…
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In this episode, Sahil Patel, CEO of Spiralyze, delves into the critical components of Conversion Rate Optimization (CRO) and its impact on B2B lead generation. The discussion begins with the importance of simplifying homepage layouts to enhance user experience and drive conversions. Sahil emphasizes the necessity of A/B testing to identify proven …
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Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway! Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend o…
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Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias a…
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In this episode titled "Cutting Through the Noise with Demand Generation Tactics," Avetis Ghazaryan shares his extensive experience in B2B marketing, focusing on the challenges and strategies for building effective marketing campaigns. Avetis discusses the importance of generating demand and supplying sales teams with quality leads, particularly in…
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Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, enterta…
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Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and …
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PPC is a core tenant of a holistic digital marketing strategy, and it’s an important one. But setting up a PPC strategy isn’t a simple task. Understanding the client is a useful place to start, from getting to know their business and their current digital marketing program, but what else is involved? How do you build an effective PPC strategy from …
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In this episode of the B2B Digital Marketer Podcast, Ryan Ruud, founder of Lake One, shares his expertise on simplifying complex B2B sales processes to increase revenue effectively. Ryan emphasizes the importance of understanding the underlying issues when organizations seek to increase leads and revenue. He advocates for asking deeper questions to…
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Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altere…
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Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics …
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Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you …
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Digital marketing is an exciting field to work in, but it may seem difficult to get your food in the door. How do you get involved in digital marketing, and how do you land a job in the digital marketing field? What about digital marketing is so appealing to work in? Piper Shethar joins us to share her experience in the world of digital marketing. …
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Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with h…
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In this enlightening episode of the B2B Digital Marketer podcast, host Jim Rembach is joined by Scott Edinger to discuss the critical importance of aligning sales and marketing strategies to drive business growth. Scott, a seasoned consultant and author, shares his expertise on how to bridge the gap between strategy development and execution, empha…
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This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under…
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Starting your own digital marketing firm is a huge undertaking, and one that takes experience, talent, and willpower. This episode, we flip the table by having our host and founder of Fujisan Marketing, Preston Parshall, in the hot seat to answer questions about his career, founding a digital marketing agency, and the challenges that he had to over…
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We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain …
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