53 Creating Digital Products For Passive Income Streams

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Digital products are a great way to create passive income streams.
Although the word 'passive' is often interpreted as making money in your sleep, don't underestimate the need to keep signalling people to them!
But they're still an effective way to get more out of your time and to leverage your income.
In this episode, I help you come up with a great idea for a digital product and if you already have one, you'll get some ideas on how to promote and sell it too.
What I unpack:

1. How to come up with an idea that will sell
2. The power of the name
3. Deciding on its format (and making sure people use it)
4. Creating an effective launch plan
5. Creating a strong marketing strategy

Enjoy :-)
- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.
I specialise in supporting education business owners launch, grow and scale on their terms.
Here are three ways to work with me:
#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.
#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.
#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.