021 Uncovering Hidden Cash in Your Fitness Business

From Passion to Profit: Heart Centered Strategies for FitPros

From Passion to Profit: Heart Centered Strategies for FitPros

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Nội dung được cung cấp bởi Nichola Page. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Nichola Page hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

TechSurge: Deep Tech VC Podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

cách đây 14 ngày trước1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

cách đây khoảng một năm trước 19:17

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Leaks in the marketing funnel, such as no-shows and non-signups, can result in missed business opportunities.
Effective communication at various stages is crucial for re-engaging potential clients.
Personalised communication through email, text, WhatsApp, or traditional mail can make a significant impact.
Business owners are encouraged to assess and optimize their marketing funnel systematically for better results in client retention and revenue growth.

Resource Links:

Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
Website: http://www.thehfbc.com
Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
Instagram: https://www.instagram.com/nicholapageofficial/
LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Chương

1. Typical group fitness membership journey. (00:00:00)

2. Marketing leaks in fitness businesses. (00:04:51)

3. Retaining clients in fitness industry. (00:08:03)

4. Optimising marketing efforts to reduce leakage and increase conversions. (00:12:32)

5. Communication gaps in small business funnels. (00:15:01)

23 tập

#MBA #Fitness #Entrepreneur #Business #Nicholas Pages

From Passion to Profit: Heart Centered Strategies for FitPros

021 Uncovering Hidden Cash in Your Fitness Business

From Passion to Profit: Heart Centered Strategies for FitPros

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Series đã xóa ("Feed không hoạt động" status)

When? This feed was archived on February 01, 2025 17:08 (1M ago). Last successful fetch was on September 29, 2024 01:30 (6M ago)

Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.

Leaks in the marketing funnel, such as no-shows and non-signups, can result in missed business opportunities.
Effective communication at various stages is crucial for re-engaging potential clients.
Personalised communication through email, text, WhatsApp, or traditional mail can make a significant impact.
Business owners are encouraged to assess and optimize their marketing funnel systematically for better results in client retention and revenue growth.

Resource Links:

Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
Website: http://www.thehfbc.com
Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
Instagram: https://www.instagram.com/nicholapageofficial/
LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Chương

1. Typical group fitness membership journey. (00:00:00)

2. Marketing leaks in fitness businesses. (00:04:51)

3. Retaining clients in fitness industry. (00:08:03)

4. Optimising marketing efforts to reduce leakage and increase conversions. (00:12:32)

5. Communication gaps in small business funnels. (00:15:01)

23 tập

#MBA #Fitness #Entrepreneur #Business #Nicholas Pages

Tất cả các tập

From Passion to Profit: Heart Centered Strategies for FitPros

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022 Email Marketing: Building Lasting Connections, Direct Communication and Nurturing Relationships 14:22

cách đây 1 year trước14:22

14:22

In this episode, Nichola challenges the misconception that email marketing is obsolete and emphasises its crucial role in business growth. She underscores the significance of building and nurturing an email list as a valuable asset, distinct from social media followers. By focusing on email marketing, businesses secure a direct communication channel with their audience, avoiding the vulnerability of relying solely on social media platforms. Nichola also explains the importance of consistent and strategic email nurturing campaigns to build trust and rapport with potential clients over time. Key Takeaways: Email List as an Asset: Your email list is your proprietary asset, providing a direct line of communication with your audience. Unlike social media followers, an email list remains under your control even if other platforms face disruptions. Nurture Over Time: Recognise that individuals have different timelines for readiness to engage with your offerings. Email allows for continuous nurturing through targeted campaigns, fostering trust and engagement over an extended period. Building Trust: People buy from those they know, like, and trust. Email nurturing campaigns help build this trust by providing valuable information, tips, and insights, positioning you as an expert in your field. Consistency is Key: To harness the power of email marketing, consistency is crucial. Regularly engaging with your audience through valuable content keeps your business top-of-mind when they are ready to commit. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

1
021 Uncovering Hidden Cash in Your Fitness Business 19:17

cách đây 1 year trước19:17

19:17

In this week's episode of 'From Passion to Profit', Nichola delves into the hidden cash potential within fitness businesses. Nichola walks through the typical steps individuals take, from initial inquiry to becoming a member, highlighting common leaks in the marketing funnel. She emphasises the importance of plugging these gaps to optimise business growth and increase revenue. Key Takeaways: Leaks in the marketing funnel, such as no-shows and non-signups, can result in missed business opportunities. Effective communication at various stages is crucial for re-engaging potential clients. Personalised communication through email, text, WhatsApp, or traditional mail can make a significant impact. Business owners are encouraged to assess and optimize their marketing funnel systematically for better results in client retention and revenue growth. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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020 Boost Sales Creatively: Unveiling the Power of Lumpy Mail Strategy 20:29

cách đây 1 year trước20:29

20:29

Welcome back to another insightful episode of " From Passion to Profit. " In this episode, our business expert, Nichola Page, unveils the secrets of boosting sales through a powerful strategy called lumpy mail. Nichola shares two impactful ways to implement this strategy, focusing on re-engaging with ex-clients or members and enticing existing clients to upgrade or explore new offerings. Nichola kicks off by explaining the concept of lumpy mail, reminiscent of the days when physical mail was a primary means of communication. The key is to stand out with a brightly coloured envelope and an intriguing item inside, making recipients curious to open and explore. She illustrates this with creative examples, such as tiny egg timers or packets of seeds, emphasising the importance of a tenuous link between the gift and the sales letter. Nichola delves into the structure of an effective sales letter, starting with a link to the gift, followed by agitating the problem, identifying the solution, showcasing results, and presenting an irresistible offer. Whether reconnecting with ex-clients or promoting something new, the lumpy mail strategy remains consistent. The episode encourages listeners to think outside the box, stand out from the digital noise, and create memorable interactions. Nichola shares personal experiences of receiving lumpy mail and highlights the lasting impact it can have on potential clients. Key Points: Lumpy Mail Concept: Using physical mail to stand out and create memorable interactions. Creative Examples: Egg timers, seed packets, or other intriguing items inside brightly coloured envelopes. Sales Letter Structure: Link to the gift, agitate the problem, identify the solution, showcase results, and present an irresistible offer. Two Strategies: Reengage with ex-clients or entice existing clients to explore new offerings. Lasting Impact: Lumpy mail leaves a lasting impression, even if immediate results are not seen. Nichola concludes by challenging listeners to think differently and step away from the social media crowd. Implementing offline marketing strategies like lumpy mail can set businesses apart, foster engagement, and lead to long-term success. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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019 The Power of Problem-Solution Fit 18:21

cách đây 1 year trước18:21

18:21

Welcome to another episode of "From Passion to Profit" with Nichola Page. In today's session, Nichola delves into three key principles crucial for attracting more paying clients to your health and fitness business. Key Principles: Problem Solution Fit: Nichola emphasises the importance of the Problem Solution Fit. To successfully attract clients, there must be a clear understanding and alignment of three elements: Identifying the client's problem. Offering a solution that solves the problem. Ensuring an emotional fit, making the client feel your solution is the best for them. Understanding the Problem: Nichola advises ensuring a genuine demand for your offerings. Even if your solution addresses a problem, it's crucial to confirm that clients want it in the way you're offering it. For example, in a Pilates business, do clients prefer online classes or in-person sessions? Effective Marketing: Highlighting the significance of marketing, Nichola encourages clear communication of the problems your services solve. She stresses the importance of understanding your clients' language and crafting marketing content that resonates with their needs and desires. Solution Presentation: Nichola provides insights into presenting the solution. She categorises potential clients into three levels of awareness and discusses tailoring marketing strategies accordingly. This includes raising awareness of the problem, educating on potential solutions, and clearly presenting your offering as the ideal solution. Ensuring Fit: Nichola introduces a unique perspective on pricing as part of the fit. She suggests aligning pricing with the type of clients you want to attract. A mismatch between high-quality offerings and low fees, for example, can create a subconscious disconnect. Additionally, she cautions against overwhelming clients with too many features that may not align with their lifestyle. Thank you for joining us on this episode of " From Passion to Profit ." Don't forget to share, subscribe, and leave a review. Stay tuned for more insights on turning your passion into a successful business. Until next time, goodbye! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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018 Seven Fundamental Legal Protections for Fitness Professionals with Suzanne Dibble 1:11:57

cách đây 1 year trước1:11:57

1:11:57

In this episode of " From Passion to Profit, " host Nichola Page dives into the crucial topic of legal support for small business owners. Joining her is the esteemed legal expert, Suzanne Dibble, who shares insights and practical advice based on her 25 years of experience in the field. Key Takeaways: The Importance of Legal Protection Suzanne emphasises the critical role legal protections play in safeguarding small businesses. Real-life examples highlight the potential risks businesses face without proper legal foundations. Membership Benefits: Suzanne introduces a membership program designed to provide legal support tailored to small business needs. The value goes beyond content, offering direct access to Suzanne's expertise. Testimonials and Success Stories: Numerous testimonials and videos showcase the positive impact of the legal support offered. Success stories highlight how the membership has helped businesses overcome challenges. Roadmap for Business Protection: Suzanne discusses a proactive roadmap within the membership, guiding businesses on essential legal steps. Encourages members to be proactive rather than reactive in legal matters. Special Offer: A limited-time offer is presented to listeners, providing a 50% discount on membership fees. The offer includes complimentary access to a template library, further enhancing the value for members. Case Study: Cooling Off Period Suzanne shares a case study illustrating the repercussions of overlooking legal details, such as cooling-off periods. Emphasizes the potential financial and business-threatening consequences of legal oversights. Passionate Advocacy: Suzanne expresses her passion for helping small businesses and preventing them from facing worst-case scenarios. Stresses the desire to make legal support accessible to all business owners, regardless of their size. Disclaimer: The information provided in this episode is for informational purposes only and should not be considered legal advice. Listeners are encouraged to seek professional legal counsel for their specific situations. Suzanne Dibble Resource Links: Website : https://suzannedibble.com/ Social Media: https://suzannedibble.com/where/social-media/ Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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017 Empowering Mindset: Navigating Negative Self-Talk with Coach Eileen McCotter Davis 28:47

cách đây 1 year trước28:47

28:47

In this empowering episode, join host Nichola Page in a thought-provoking conversation with mindset coach Eileen McCotter Davis. Together, they delve into the intricacies of negative self-talk, that little voice inside our heads that often hinders our journey to self-discovery and growth. Discover practical strategies to navigate and transform negative self-talk into a catalyst for positive change. Eileen shares invaluable insights, guiding you through the process of understanding and working with your inner dialogue. Tune in as they explore the purpose of negative self-talk, uncover practical steps to address it, and emphasize the significance of continuous mindset work for personal and professional development. 🚀 Ready to embark on a journey of self-discovery and empowerment? Press play and let the transformation begin! Key Takeaways Negative self-talk is the little voice inside our heads that holds us back from reaching our full potential. We can't stop negative self-talk, but we can work with it by understanding its concerns and finding ways to address them. Practical steps to work with negative self-talk include changing our language, creating space for introspection, and engaging in a dialogue with our inner voices. Continuous mindset work is crucial for personal and professional growth. Eileen McCotter Davis Resources: Website: https://www.coachingwitheileen.com/ Instagram: https://www.instagram.com/coachingwitheileen/ Facebook: https://www.facebook.com/coachingwitheileen/ Linkedin: https://www.linkedin.com/in/eileen-mccotter-davies-604b04a/ Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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016 Unlock Your Unique Energy Blueprint: Transform Your Business with Human Design Insights! -with Steph Russell 47:46

cách đây 1 year trước47:46

47:46

In this episode, we delve into the fascinating world of Human Design with the insightful Steph Russell. From understanding your energy type to embracing your unique strengths, Steph shares how Human Design can transform your approach to life and business. Steph Russell, a Human Design expert, joins us to unravel the secrets of aligning your energy with your business. She explains the importance of recognising your energy type and guides us through strategies for each type. Steph emphasises that Human Design is an experiment, encouraging us to trust our intuitive selves. Key Takeaways: Zone of Genius: Spending time in your "zone of genius" leads to better results and faster success in business endeavors. Embracing Emotions: Bringing emotions into your work empowers others to show up authentically, raising collective emotional intelligence. Experimentation is Key: Human Design is not a belief system, but an experiment. Embrace your unique strengths and trust your intuitive knowing. Strategies for Success: Each energy type (Generator, Manifesting Generator, Projector, Manifester, and Reflector) has a unique strategy for making decisions and taking action. Openness to Receive: Projectors benefit from being open to invitations, recognising their unique role as guides in life. Initiation and Informing: Manifesters are encouraged to initiate from a surge of inspiration and inform others to create alignment. Honouring Natural Cycles: Reflectors thrive by working with lunar cycles, allowing for deeper self-awareness and decision-making. Join us in exploring your Human Design! Discover how this transformative practice can enhance your journey from passion to profit. Connect with Steph Russell: https://www.stephrussell.me/?r_done=1 Instagram: https://www.instagram.com/iamstephrussell/ Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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015 Creating Brand Photos that Stand Out with Katie Needle 30:32

cách đây 1 year trước30:32

30:32

Welcome to another inspiring episode of "From Passion to Profit" ! Today, Nichola is joined in the studio by special guest, Katie Needle, a talented brand photographer known for her unique approach in creating brand photos that capture the essence of you and your business. Get ready to discover how to stop using boring headshots and create visually striking brand images that really help you and your business to stand out. Katie emphasises the power of authentic imagery in building trust and connection with your audience. You'll also learn practical tips for taking better self-portraits and get insights into planning your brand photography session with Katie. Key Takeaways: 1. Authenticity Matters: Katie emphasizes the importance of showcasing your true self and brand values through visuals, breaking away from traditional corporate headshots. 2. DIY Photography Tips: Learn how to improve your self-portraits with simple techniques like using a tripod, leveraging natural light, and considering video recording for dynamic shots. 3. Customized Brand Sessions: Discover the different options for brand photography sessions, including full-day sessions, visual refresh sessions, and pop-up sessions in various UK cities. 4. Elevate Your Brand: Katie's expertise in brand photography can transform your brand's visual identity, helping you connect on a deeper level with your target audience. To explore Katie's portfolio and learn more about her brand photography services, visit Instagram @katien.co or Katie's website . Until next time, keep shining with your authentic brand! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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014 Mastering Client Retention in Your Health & Fitness Business 20:54

cách đây 1 year trước20:54

20:54

Welcome to " From Passion to Profit ", let's talk about a crucial part of growing your health & fitness business... mastering client retention. When you get this right, not only will you keep your clients for longer, they'll be far more likely to refer people to you. In this episode Nichola sheds light on the significance of a seamless onboarding process for new clients. She guides us through the various stages a client experiences, from the initial excitement of signing up to achieving significant milestones. Nichola provides actionable advice on how to make clients feel valued and connected, with the ultimate goal of turning them into enthusiastic advocates. Key Takeaways: Infuse positivity and emotion from the moment a client signs up to counter any potential doubts. Offer reassurance and valuable content to address buyer's remorse and solidify their commitment. Provide strong support during the initial stages to help clients overcome challenges and uncertainty Celebrate both small and significant milestones along their journey to maintain motivation. Recognise and reinforce their achievements, no matter how small, to keep them on track. Leverage the enthusiasm of raving fans by encouraging them to refer others and share their positive experiences. Join Nichola in this insightful episode, and discover how to create a lasting impact on your clients' fitness journey. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

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013 How to Turn Goals into Reality in Your Health and Fitness Business! 20:47

cách đây 1 year trước20:47

20:47

Welcome to "From Passion to Profit," the podcast dedicated to helping you build a thriving health and fitness business. In today's episode, we'll uncover the secrets to turning your business goals into a reality. Join Nichola Page, on this journey towards success. Did you know that a staggering 80% of goals are never achieved? Nichola sheds light on why this happens and offers five crucial insights. Learn why setting clear, specific goals, and understanding your 'why' is paramount. Discover why adopting someone else's goal or following societal expectations can hinder your progress. Finally, understand the importance of consistent, purposeful action. Key Takeaways Clear Vision and Purpose: Envision the impact of your goals on your business and personal life Develop Key Characteristics: Cultivate traits like discipline, decisiveness, creativity, confidence, and resilience. Specific, Measurable Goals: Define data points (e.g., revenue, leads) to gauge progres Milestone Checks: Regularly assess your progress and adapt strategies as needed. Daily Actions: Focus on three impactful tasks each month, week, and day to move closer to your goal. Commitment and Planning: Dedicate yourself and follow a well-thought-out plan. Accountability and Support: Seek individuals or groups to hold you accountable and provide support. Turn your passion into profit by taking these actionable steps. Avoid becoming part of the 80% who miss out on achieving their dreams. Consistent action will bring you closer to realising your goals. Remember, every step you take is a step towards a successful, thriving business. Don't forget to subscribe for more valuable insights. Here's to your success! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

1
012 How to Create a Profitable Health & Fitness Business Model 24:40

cách đây 1 year trước24:40

24:40

In this episode, I'm going to introduce you to the Profit First model, a tool that can illuminate the true profitability of your business. Having personally experienced the transformative power of this model in my own ventures, I now share it with my clients to steer them away from the pitfalls I once encountered. Let me take you through why I consider this the crucial first step for any business owner, and why I'm so passionate about sharing it with you. I'll explain the Profit First methodology, one that allows you to gauge whether your health & fitness business is set up in the right way. By right way, I mean... a business that can give you what you want financially. Drawing from my own experience, I recount the challenges I faced in my initial fitness training business, which despite a decent revenue, failed to yield enough profit. I discovered that increasing courses and expanding geographically only led to higher costs and more stress. Eventually, I had to make the difficult decision to close the business. It was only later, after stumbling upon Mike Michalowicz's book "Profit First," that I understood where I went wrong. This revelation ignited my commitment to ensuring my clients don't repeat my mistakes. Key Takeaways: Assess Your Business Model: If your costs outweigh your revenue, it's crucial to evaluate your business model. Determine if it has the potential to be profitable or if changes are needed. Understand Your Cost Percentage: For businesses with an annual revenue under £250,000, operating costs should ideally be around 30% of the income. Assess your own cost percentage to see if it aligns with this benchmark. Filling Capacity: Consider whether increasing clients or members will lead to higher costs or if your existing setup can accommodate growth without significantly impacting expenses. Tax and VAT Considerations: Remember to factor in tax and VAT payments when assessing your profit margin. These additional expenses can significantly impact your bottom line. Build a Reserve: Aim to accumulate a reserve equivalent to three months' worth of operating costs. This buffer provides financial security and better decision-making in times of uncertainty. Customise Your Approach: Every business is unique, and what works for one may not work for another. Tailor your financial strategy to suit the specific needs and goals of your business. Thank you for joining me on this episode of From Passion to Profit. I encourage you to take a closer look at your business finances and consider how the Profit First model could potentially transform your venture. If you found value in this episode, please leave a review and share your insights. Your experiences may inspire others on their entrepreneurial journey. Don't forget to subscribe to receive future episodes directly. Until next time, take care. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

1
011 Revolutionise Your Business with Collaborative Marketing: Uncover the Secrets to Expanding Your Client Base 13:09

cách đây 1 year trước13:09

13:09

Welcome to " From Passion to Profit ," where we delve into the intricacies of building a successful health and fitness business that not only benefits your clients but also works for you as the owner. I'm your host, Nichola Page. In this episode, we're going to explore the power of collaborative marketing and how it can dramatically expand your client base. In this episode, I discuss the concept of collaborative marketing and its immense potential for your business. Collaborative marketing involves partnering with other businesses or services that cater to your ideal clients, but in a different capacity. I emphasize the importance of understanding your ideal client's lifestyle and preferences to identify potential collaborators effectively. Collaborative marketing offers a unique advantage in building trust with potential clients. When you align with a business that already has the trust of its customer base, that trust extends to you. This accelerates the process of gaining trust and credibility, bypassing some of the initial steps required through conventional marketing methods like social media. I provide examples tailored to specific professions, illustrating how a Pilates instructor could collaborate with a physiotherapist or chiropractor, or how a weight loss coach might partner with local salons or health food shops. I stress the importance of thinking creatively and considering seasonal opportunities for collaboration. Key Takeaways: Understand your ideal client's lifestyle and preferences to identify potential collaborators effectively. Collaborative marketing leverages existing trust from a partner business to expedite the know, like, and trust process with potential clients. Think outside the box when considering potential collaborators, even if your business operates primarily online. Action Steps: Create a list of potential collaborators based on your ideal client's preferences and lifestyle. Initiate conversations with potential collaborators, and be prepared for some initial rejection. Focus on the win-win-win scenario for both you, your collaborator, and their customer base. Stay consistent and persistent in your collaborative marketing efforts, as success may require time and effort. Thank you for tuning in to this episode of "From Passion to Profit." If you found this information valuable, please take a moment to leave a review. I'd love to hear how you plan to implement collaborative marketing in your business and what insights you gained from this episode. Don't forget to subscribe to stay updated on future episodes. I'm Nichola Page, your host, and I look forward to joining you on the next episode. Bye for now! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

1
010 The Secrets to Pilates Business Success with Studio Owner Luke Meessmann 50:11

cách đây 1 year trước50:11

50:11

Welcome to "From Passion to Profit" ! In this episode, I am joined by one of my long standing clients, Luke Meessmann, a successful Pilates studio owner. Luke talks openly about the challenges and triumphs of running a Pilates business. We delve into essential aspects like knowing your numbers, hiring a team, marketing strategies, and dealing with unexpected challenges. Luke's journey serves as an inspiration for those looking to excel in the health and fitness industry. Luke provides invaluable tips that can benefit both new and seasoned entrepreneurs. Key Takeaways: 1. Know Your Numbers: Understanding the financial aspects of your business is crucial. It's not just about revenue, but also expenses, profit margins, and areas for improvement. 2. Building the Right Team: Hiring is a critical process. Beyond qualifications, assess if the candidate's values align with your business. Utilize tools like strength finder tests to find complementary strengths. 3. Adaptability is Key: Being able to adapt to unexpected challenges, like the impact of COVID-19, is essential. Find ways to pivot and keep moving forward. 4. Stay True to Your Why: Have a strong reason for wanting to grow your business. It will be the driving force behind your decisions and actions. 5. Effective Marketing Doesn't Always Require Paid Ads : Word of mouth and building strong relationships with complementary businesses can be powerful marketing tools. Organic strategies can be just as effective as paid ones. 6. Establish Personal Habits for Positivity: Incorporate practices like meditation, breathing exercises, and physical activity into your routine to maintain a positive outlook and stay focused. 7. Embrace the Roller Coaster Ride: Entrepreneurship is filled with ups and downs. Understand that challenges are part of the journey, and having a clear head and fresh perspective is crucial to overcoming them. 8. Expansion Requires a Clear Purpose: Before growing, identify why you want to expand. Ensure it aligns with your personal and professional goals for true fulfillment. Remember, Luke's journey from studio owner to successful entrepreneur is a testament to the power of persistence, adaptability, and a clear sense of purpose. His insights can serve as a guiding light for anyone looking to thrive in the fitness industry. Thank you for tuning into " From Passion to Profit "! Don't forget to subscribe, share, and leave us a review. We'll be back soon with more inspiring stories and valuable insights. Until next time! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

1
009 Unleashing Your Business Potential: Harnessing Your Strengths for Success 23:52

cách đây 1 year trước23:52

23:52

Welcome to " From Passion to Profit, " the podcast that delves into the world of creating a thriving health and fitness business that works for you as much as it does for your clients. I'm your host, Nichola Page, and in today's episode, we're going to explore the essential topic of identifying your strengths and how to leverage them for business growth. I'll introduce you to a valuable tool that I use in my own business and recommend to my clients for identifying their strengths and aligning them with their entrepreneurial goals. In this episode, we focused on the significance of recognising your strengths and using them strategically to enhance your business. We introduced the Clifton Strengths Finder test, a powerful tool to identify your top five strengths, which are categorised into four domains: strategic thinking, influencing skills, executing, and relationship building. I explain the importance of understanding where your strengths lie and how they align with the various roles in your business. I walk you through the 3 key hats you wear as the business owner —the entrepreneur, the manager, and the technician, and how each of these roles demands different strengths. From this you'll understand why it's essential to identify where your natural abilities excel. Key Takeaways: Identify Your Strengths: Take the Clifton Strengths Finder test or a similar assessment to understand your top five strengths and the domains they fall into. Leverage Your Strengths: Maximise your strengths in your business role to ensure your business thrives. Delegate Wisely: Recognise tasks that don't align with your strengths and consider delegating them to others or utilising software solutions. Build a Harmonious Team: If you have a team, encourage them to take strength assessments to ensure everyone is working in roles that maximise their strengths. Hire Strategically: When bringing new team members on board, consider their strengths and how they align with the role you're hiring for. Understanding your strengths and using them strategically can lead to a more enjoyable and successful entrepreneurial journey. Thank you for joining us in this episode of " From Passion to Profit. " We hope you found this discussion on strengths and their impact on your business insightful. Don't forget to leave a review and share your key takeaways from today's episode. Your feedback is invaluable to us. Make sure to subscribe to the podcast to stay updated on future episodes. We look forward to having you with us in the next episode. Goodbye for now! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

From Passion to Profit: Heart Centered Strategies for FitPros

1
008 Unlocking Business Success: Mastering a Growth Mindset 22:41

cách đây 1 year trước22:41

22:41

Welcome to another insightful episode of " From Passion to Profit. " I'm Nichola Page, your host. In today's episode, I'll guide you through the transformative power of having a growth mindset for small business success. We'll explore what it means, why it's so important and how you can actively develop it. I'll be highlighting the types of thoughts someone might have and the language they would use, depending upon whether they have a growth or fixed mindset. I'll also outline practical strategies to help you foster and sustain a growth-oriented perspective. One thing is for sure, whether you succeed or fail in business, your mindset has a huge part to play. As Henry Ford famously said 'whether you think you can, or thing you can't, you're right'. Key Takeaways: Growth vs. Fixed Mindset: It's crucial to recognise the distinction between a growth mindset, which believes in development through effort, and a fixed mindset, which attributes abilities to inherent nature. Embrace Challenges: View setbacks and challenges as opportunities for learning and growth, rather than inadequacy or failure. Positive Self-Talk: Be intentional with positive self-talk. Reframe negative thoughts to incorporate a growth-oriented perspective, even if it means adding a "yet" to statements. Feedback is Valuable: Receive constructive feedback as a valuable tool for improvement rather than criticism. Effort Over Outcome: Focus on the efforts and experiences gained, viewing failures as feedback and experiences that contribute to your growth journey. If you found this episode valuable, I'd greatly appreciate your feedback. Please take a moment to leave a review and share your key takeaways. Don't forget to subscribe for more insightful episodes. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

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From Passion to Profit: Heart Centered Strategies for FitPros « » 021 Uncovering Hidden Cash in Your Fitness Business

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Chương

1. Typical group fitness membership journey. (00:00:00)

2. Marketing leaks in fitness businesses. (00:04:51)

3. Retaining clients in fitness industry. (00:08:03)

4. Optimising marketing efforts to reduce leakage and increase conversions. (00:12:32)

5. Communication gaps in small business funnels. (00:15:01)

021 Uncovering Hidden Cash in Your Fitness Business

Series đã xóa ("Feed không hoạt động" status)

Chương

1. Typical group fitness membership journey. (00:00:00)

2. Marketing leaks in fitness businesses. (00:04:51)

3. Retaining clients in fitness industry. (00:08:03)

4. Optimising marketing efforts to reduce leakage and increase conversions. (00:12:32)

5. Communication gaps in small business funnels. (00:15:01)

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From Passion to Profit: Heart Centered Strategies for FitPros « »
021 Uncovering Hidden Cash in Your Fitness Business