How to De-Stress a Distressed Business

Ecommerce Playbook: Numbers, Struggles & Growth

In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business.

They dive into three critical steps for de-stressing a struggling business, from cutting costs to optimizing customer acquisition strategies and narrowing down focus areas to regain profitability. Drawing from their experience at CTC and real-world examples, they provide practical advice on how to reset and thrive, even in challenging times.

Whether you're facing financial challenges, managing layoffs, or just feeling overwhelmed, this episode offers actionable insights and guidance to help you and your business recover and succeed. Plus, learn how to maintain your mental health and stay resilient as a business owner during difficult periods.

Watch now to learn how to turn things around and create a healthier, more sustainable path forward for your brand.

Show Notes:

• Go to mercury.com/ctc to see if you're eligible for Mercury Working Capital
• The Ecommerce Playbook mailbag is open — email us at [e-mail] to ask us any questions you might have about the world of ecomm.