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Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch
Manage episode 440502728 series 3347766
I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth.
Key Takeaways:
- SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.
- Hiring the right people is critical: Nathan shares his strategy for hiring A-players and the importance of setting clear expectations and processes during onboarding.
- Market validation before investment: Before fully launching a business, ensure there is a market for it by testing ideas with potential clients and proving your ability to retain them.
- Balancing automation and human touch: Nathan explains how automation can help, but emphasizes the importance of keeping a personal touch in customer interactions, especially in SEO and customer service.
Episode Highlights:
- “Prove that there’s an actual market for it. Prove that you can get clients for it and prove that you can keep clients for it.”
- "We always want clients to feel like they’re one step away from talking to me."
Listener Action Items:
- Create or refine your SOPs: Start documenting your key business processes, and schedule quarterly reviews to ensure they stay updated.
- Review your hiring process: Focus on communication, attitude, and red flags during interviews to ensure you hire the right people for your team.
- Test your business ideas: Before investing significant time or money, run tests to ensure your product or service has a viable market.
- Optimize customer service: Balance automation with personal touches to ensure clients feel valued and heard.
Resources & Links Mentioned:
- Free SOPs for SEO: TrioSEO.com/SOP
- EcomBalance (E-commerce bookkeeping): EcomBalance.com
- Nathan Hirsch: Linked In
The Power in Chaos podcast dives deep into personal stories of overcoming adversity,...
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chương
1. prove that there's an actual market for it. (00:00:00)
2. Prove that you can get clients for it and prove that you can keep clients for it. (00:00:01)
3. Nathan's Entrepreneurial Journey (00:01:04)
4. Building and Selling FreeUp (00:03:28)
5. Learning from Mistakes (00:04:57)
6. Importance of SOPs (00:06:28)
7. Creating Effective SOPs (00:08:22)
8. Starting a Business with Limited Funds (00:12:22)
9. [Ad] Power in Chaos (00:15:05)
10. (Cont.) Starting a Business with Limited Funds (00:15:42)
11. Market Research and Viability (00:16:07)
12. Market Research and SEO Strategies (00:16:49)
13. Understanding E-commerce Bookkeeping (00:17:54)
14. Specialized Bookkeeping Services (00:18:48)
15. Importance of Hiring the Right People (00:20:12)
16. Creating and Updating SOPs (00:21:24)
17. Effective Customer Service Practices (00:24:37)
18. Balancing Automation and Human Touch (00:26:45)
19. Final Thoughts and Next Steps (00:33:21)
162 tập
Manage episode 440502728 series 3347766
I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth.
Key Takeaways:
- SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.
- Hiring the right people is critical: Nathan shares his strategy for hiring A-players and the importance of setting clear expectations and processes during onboarding.
- Market validation before investment: Before fully launching a business, ensure there is a market for it by testing ideas with potential clients and proving your ability to retain them.
- Balancing automation and human touch: Nathan explains how automation can help, but emphasizes the importance of keeping a personal touch in customer interactions, especially in SEO and customer service.
Episode Highlights:
- “Prove that there’s an actual market for it. Prove that you can get clients for it and prove that you can keep clients for it.”
- "We always want clients to feel like they’re one step away from talking to me."
Listener Action Items:
- Create or refine your SOPs: Start documenting your key business processes, and schedule quarterly reviews to ensure they stay updated.
- Review your hiring process: Focus on communication, attitude, and red flags during interviews to ensure you hire the right people for your team.
- Test your business ideas: Before investing significant time or money, run tests to ensure your product or service has a viable market.
- Optimize customer service: Balance automation with personal touches to ensure clients feel valued and heard.
Resources & Links Mentioned:
- Free SOPs for SEO: TrioSEO.com/SOP
- EcomBalance (E-commerce bookkeeping): EcomBalance.com
- Nathan Hirsch: Linked In
The Power in Chaos podcast dives deep into personal stories of overcoming adversity,...
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chương
1. prove that there's an actual market for it. (00:00:00)
2. Prove that you can get clients for it and prove that you can keep clients for it. (00:00:01)
3. Nathan's Entrepreneurial Journey (00:01:04)
4. Building and Selling FreeUp (00:03:28)
5. Learning from Mistakes (00:04:57)
6. Importance of SOPs (00:06:28)
7. Creating Effective SOPs (00:08:22)
8. Starting a Business with Limited Funds (00:12:22)
9. [Ad] Power in Chaos (00:15:05)
10. (Cont.) Starting a Business with Limited Funds (00:15:42)
11. Market Research and Viability (00:16:07)
12. Market Research and SEO Strategies (00:16:49)
13. Understanding E-commerce Bookkeeping (00:17:54)
14. Specialized Bookkeeping Services (00:18:48)
15. Importance of Hiring the Right People (00:20:12)
16. Creating and Updating SOPs (00:21:24)
17. Effective Customer Service Practices (00:24:37)
18. Balancing Automation and Human Touch (00:26:45)
19. Final Thoughts and Next Steps (00:33:21)
162 tập
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