SEO For Local: Strategy to Execution Tips with Amanda Jordan

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO.
Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.

Key Takeaways:

1. Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and how you rank in a specific geography.
2. The Power of Internal Linking: Proper internal linking between service and location pages is one of the most effective ways to improve local rankings and increase traffic.
3. Content Clustering for Local Search: Tailoring content to reflect local search behaviors is crucial for SEO success. Understand how people search in your city and focus on that.
4. Combatting Duplicate Content in Local SEO: Customize location-specific pages by including unique aspects like user-generated content, reviews, and local awards to avoid content duplication.
5. Non-Branded Traffic is Essential: Relying on branded traffic limits your reach. Developing non-branded content will help you attract more diverse visitors.

Listener Action Items:

1. Audit your current internal linking strategy to ensure your key service and location pages are well-connected.
2. Develop location-specific service pages that speak directly to the needs and search habits of your audience.
3. Explore content opportunities that reflect local search terms and behaviors in your market.
4. Utilize tools like Google Trends to understand keyword trends in your region, helping you make data-driven SEO decisions.

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Chương

1. I think a lot of SEOs get caught up in tactics versus strategy. (00:00:00)

2. Introduction and Guest Introduction (00:00:12)

3. Understanding Local SEO (00:00:52)

4. SEO Challenges and Strategies (00:02:03)

5. Case Study: ER Services in Texas (00:02:43)

6. Importance of Internal Linking (00:04:38)

7. Fixing Poor Site Structure (00:05:03)

8. Non-Branded Traffic Strategies (00:08:38)

9. Client Communication and Strategy (00:12:42)

10. Understanding Citations and Brand Mentions (00:19:58)

11. Building Visibility Through Social Media and Reddit (00:21:31)

12. Local SEO vs. Regular SEO (00:22:57)

13. [Ad] Rumi.ai (00:24:13)

14. Creating Relevant Local Content (00:25:01)

15. (Cont.) Local SEO vs. Regular SEO (00:25:01)

16. Avoiding Duplicate Content in Local SEO (00:27:03)

17. Franchise SEO Challenges and Solutions (00:32:34)

18. Working with Different CMS Platforms (00:38:51)

19. Final Tips and Connecting with Amanda (00:42:07)