Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Off to the Valley is a podcast that brings to light incredible stories of those who left the familiarity of home for new horizons. Inspired by Silicon Valley culture, it really extends to a global community of individuals who've dared to step outside their comfort zones.
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Emerging Trends in Influencer Marketing
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Jeff Bullas on AI in Influencer Marketing
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36:30
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Secret Marketing Hacks, and the Future of AI ft Mike Allton
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44:53
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Understanding the Role of Influencer Marketing in Social Commerce
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43:06
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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The Fastest Way to Generate Income with Affiliate Deals
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Creators Should Focus On these Key Factors ft Jim Louderback
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Biggest Misconceptions About Influencer Marketing
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Top 3 Lessons From Creator-Led Businesses ft Natalie Barbu
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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How a US-Only TikTok Could Impact Influencer Marketing
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Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023. With years of experience working with enterprise consumer brands on creator/influencer marketing campaigns and a deep understanding of the creator economy, Lindsey helps b…
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Creators are Earning Millions On this Platform
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Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In this episode, we are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest. William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStori…
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Tim Grassin’s Road to Three Exits and the Rise of Southeast Asia’s Startup Ecosystem
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In this episode of Off To The Valley, we chat with Tim Grassin, a serial entrepreneur with three successful exits, including TendoPay and Candy Banners. Tim’s journey takes us through his experiences scaling businesses across Southeast Asia and beyond, with a focus on B2B startups. We explore Tim’s approach to building successful companies, highlig…
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How Alessio Pieroni, an Italian Global Citizen, is Revolutionizing Online Education
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In this episode of Off To The Valley, we sit down with Alessio Pieroni, founder of Scale for Impact, an agency focused on transforming online education businesses. Alessio’s journey takes us from his small town in Italy to the global stage, working with renowned authors like Tony Robbins and Jordan Peterson, and scaling Mindvalley from $25 million …
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Insights on Building Wealth Overseas from Money Abroad’s Dexter Zhuang
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In this episode of Off To The Valley, I sit down with Dexter Zhuang, founder of Money Abroad, a transformative media business that empowers professionals to build wealth overseas. Dexter shares his inspiring journey from climbing the tech career ladder in Silicon Valley to discovering a deeper purpose beyond financial milestones. We dive into his e…
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Lisa Wehden and Plymouth’s Journey to Four-Week Immigration Processing
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In this episode of Off to the Valley, I sit down with Lisa Wehden, CEO and founder of Plymouth, to explore her inspiring journey from the north of England to Silicon Valley. Lisa shares how her personal challenges with U.S. immigration led her to create Plymouth, a company revolutionizing immigration services for startups. We discuss the intricacie…
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Empowering Founders through Immigration, Community, and Capital to Focus on Growth
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In this episode of Off To The Valley, I sit down with Nitin Pachisia, founder of Unshackled Ventures. Nitin shares his inspiring journey from growing up in a one-room house in India to supporting immigrant founders in the U.S. We delve into the critical elements of immigration, community, and capital, and how these provide founders with more time t…
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Navigating the Cross-Border Startup Ecosystem with Ahead VC's Prateek Sharma
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Join me on this episode of “Off To The Valley” as I chat with Prateek Sharma, the founder and managing partner of Ahead VC. We dive into his incredible journey from being an engineer in India to founding MyGola, a travel startup that was eventually acquired by MakeMyTrip. Prateek shares valuable insights into navigating the cross-border startup eco…
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The Unvarnished Journey of Entrepreneurship with Vlad Gozman
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In this episode of Off To The Valley, join us as Vlad Gozman shares his profound journey from a childhood under communist rule in Romania to becoming a tech entrepreneur in Vienna. Vlad opens up about the often-glamorized path of entrepreneurship—revealing the real challenges and the ever-present risk of burnout that many don't see behind the succe…
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Sara Powell's Guide to a Meaningful, Empowering, and Purposeful Career
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Embark on a deeply moving journey with Sara Powell in this heartfelt episode of 'Off To The Valley.' Discover Sara's transformative story, from overcoming personal challenges to founding Impactury, where she empowers women executives to find fulfillment and balance. Dive into the essence of creating the support system she wished for and the profoun…
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Kausambi's Tale of Tech, Transition, and Triumph
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Explore Kausambi Manjita's extraordinary journey from India to Canada, revolutionizing e-commerce with Mason. Dive into the challenges and strategies of expanding a startup internationally, leveraging AI, and building a global team. Discover insights on navigating new markets, the importance of self-care, and redefining success. Join us for an insp…
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Danish Startup Mastery: Hitting $4.5 Million ARR with a 3-Person Team
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In this episode, we dive into the remarkable journey of a Danish startup that scaled to $4.5 million ARR with just a three-person team. Esben Friis-Jensen, co-founder and CGO of UserFlow, shares the power of product-led growth and the strategic decisions that led to their lean success. From Silicon Valley insights to the importance of thinking big …
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"Community-Led Growth: a Conversation with Lloyed Lobo".
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In this podcast episode, entrepreneur Lloyed Lobo shares his personal journey, from experiencing the Gulf War as a young refugee to building successful startups. He emphasizes the importance of community, positive mindset, and perseverance in overcoming challenges and finding happiness. Lobo also highlights the significance of building a strong net…
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Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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Building a Business Beyond Borders: Melissa Kwan's Inspiring Adventure
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In this uplifting episode of Off to the Valley, host Prateek Panda hosts an insightful conversation with Melissa Kwan, the Co-founder and CEO of eWebinar. Melissa openly discusses her personal journey of courage and determination and how stepping out of her comfort zone led her to great success. She emphasizes the importance of self-defined success…
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Off to the Valley celebrates the tales of intrepid individuals who've ventured beyond their comfort zones to seek new horizons. Inspired by the spirit of Silicon Valley, our podcast sheds light on the global community of founders who’ve courageously treaded the uncharted.Bởi Prateek Panda
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Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…
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The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…
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The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…
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Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …
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Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…
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Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek…
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Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven mark…
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Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and tran…
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The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo
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Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing. Delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and the signi…
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Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro
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Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand …
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Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as…
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The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing cam…
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We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colle…
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The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH
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Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching…
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From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices
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Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influ…
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The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group
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Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digit…
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Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body
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Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator…
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Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK
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Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, an…
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Welcome to Impulse: The Influencer Marketing Podcast
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Welcome to IMpulse: The Influencer Marketing Podcast. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry. Make su…
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