Những podcast Dora Rankin hay nhất (2024)

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Episode 119: Heart-Centered Sales with Dora Rankin 26:29

3d ago26:29

26:29

If we were to pull the thread from last week’s episode on human-centered marketing, it would most likely lead to this week’s episode, Heart-Centered Sales. My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course and a book, The Heart Sell. Join us as Dora discusses the camaraderie o…

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Episode 118: Human-Centered Marketing 15:04

10d ago15:04

15:04

In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection. We cover: What is Human-Centered Marketing? Learn how shif…

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Episode 117: When Bigger Isn’t Better 11:26

17d ago11:26

11:26

In this episode of Brand for Good, I challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. Let’s dive into why focusing on the right metrics and reaching the right audience is what really drives business growth! We discuss: The Importance of the Right Dat…

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Episode 116: Marketing Metrics that Matter 14:09

24d ago14:09

14:09

In this episode of Brand for Good, I explore how you can drive business growth by using a business scorecard—a data-driven tool that helps you align marketing activities with your business goals. A scorecard allows you to track progress, make necessary adjustments, and prioritize what really matters. We cover: Why Scorecards Are Important: How scor…

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182. Consistent Marketing and Business Balance with Jen McFarland 43:13

25d ago43:13

43:13

This episode dives into the critical but often overwhelming world of marketing for entrepreneurs, particularly those who are neurodivergent. We explore practical strategies to avoid all-or-nothing thinking, ensure consistency, and build sustainable marketing plans. Jen, now our Chief Marketing Officer with over 20 years in marketing and tech, share…

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Episode 115: The Why and How of My Free Brand Course 9:29

2M ago9:29

9:29

In this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing and teaching and how these loves inspired my approach to podcasting. I also offer practical advice on how to c…

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Episode 114: Copywriting Techniques That Turn Browsers Into Buyers 18:50

2M ago18:50

18:50

In this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a pu…

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Episode 113: The Write Way to Create Sales and Services Pages 19:53

2M ago19:53

19:53

In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizin…

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Episode 112: How to Increase Homepage Conversions 21:20

2M ago21:20

21:20

Welcome to this episode on how to increase your homepage conversions! Today, I’m breaking down the key elements necessary to create compelling website copy that turns visitors into customers. I’ll walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive …

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Episode 111: 4 Essential Brand Stories 18:51

3M ago18:51

18:51

In this episode of Brand for Good, we explore the power of storytelling to build impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market! Learn why brand stories matter and how you can use them effectively. Hear inspiring examples from brands like Ben & Jerry's, Pata…

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Episode 110: Key Messages for Memorable Marketing 10:08

3M ago10:08

10:08

In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications. From your website to social media…PR to public speaking….we cover it all! Lea…

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Episode 109: Find Your Brand Voice 11:57

3M ago11:57

11:57

Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice. Join us as we discuss: The Importance of Brand Voice: Understand why a consistent brand voice is cruc…

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Episode 108: Position for Impact 16:10

4M ago16:10

16:10

In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace. Learn how effective positioning can help you reach and serve more people, ensuring that your bra…

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Episode 107: Leverage Your Unfair Advantage 23:09

4M ago23:09

23:09

In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage. This episode is packed with practical insights and examples…

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Episode 106: Your Brand Promise 21:39

4M ago21:39

21:39

A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business. Episode Highlights: A brand promise is a statement that communicates to customers what they can expect from a brand's products or services.…

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Episode 105: The Power of Core Values 24:20

4M ago24:20

24:20

Are you ready to unlock the true potential within yourself and your business? In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles. Episode Highlights: Introduction to Core…

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Episode 104: How Purpose Leads Your Mission, Vision and Values 10:29

5M ago10:29

10:29

Your brand purpose is the unsung–and sometimes overlooked–hero of your business. When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. In this episode, I’m sharing t…

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Episode 103: Hire the Right Expert at the Right Time 10:49

5M ago10:49

10:49

Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good. I believe there are 5 essential areas of your business that require expertise, and if you don’t have that…

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Episode 102: Brand Work is Soul Work 10:59

5M ago10:59

10:59

In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving for…

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Episode 101: Brand Strategy & Inspiration 21:28

5M ago21:28

21:28

Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas that you can apply to your own business! In this episode, I am sharing some of the inspiration for my company’s upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the…

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Episode 100: Upbranding the Prosper Way 16:11

6M ago16:11

16:11

Welcome to Episode 100! Thank you for being a valued listener. Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of tho…

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181. Unleashing Inner Strength and Flow: Exploring Mindful Hypnosis with Dr. Liz Slonena 56:39

6M ago56:39

56:39

In this episode Amber Hawley and Dr. Liz Slonena delve into the fascinating world of mindful hypnosis and retreats tailored for entrepreneurs with ADHD. They explore the neuroscience behind creativity, stress management, and hypnosis, and discuss authentic ways to overcome common entrepreneurial hurdles like perfectionism and fear of rejection. Thi…

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Episode 99: Brand Aura 17:40

6M ago17:40

17:40

This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it. Brand aura is about the images and feelings that a brand provokes. It calls to a consumer’s self-identity, their asp…

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180. Boosting Productivity Through Effective Delegation with Lesley Pyle 45:59

6M ago45:59

45:59

Finding the right team for your business can feel burdensome, especially when you're juggling the role of entrepreneur with personal life demands. Lesley Pyle joins Amber Hawley to explore strategies for lightening this load, from hiring an online business manager to creating an enticing job post that draws in the right talent. Through the blend of…

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Episode 98: Your Top Personal Branding Questions, Answered 30:49

6M ago30:49

30:49

What is a personal brand, and why is it important? Who needs a personal brand? How big of an audience do you need? Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I’m answering as many of those questions as possible. I invite you to joi…

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Episode 97: The Number 1 Way to Cut Through the Noise 7:00

7M ago7:00

7:00

In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction. The first is that entrepreneurs should “always be selling.” As a professional …

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179. What Your Business Needs in 2024 with Dr. Liz Lasky 47:54

7M ago47:54

47:54

Join me and my special guest Dr. Liz Laskey, as we dissect what is needed in 2024 to grow and monetize your business. The conversation also explores the difference between being a business owner and an entrepreneur, the significance of action over perfection, and the value of investing in coaching for sustained business success. About Dr. Liz Lasky…

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Episode 96: Kindness as a Tool for Success with David Gaz 36:37

7M ago36:37

36:37

David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact. In this episode, David discusses the inspiration for his age…

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Episode 95: Redesigning Learning & Development with Beth Salyers 31:16

7M ago31:16

31:16

Beth Salyers, Ph.D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certified B Corporation, using business as a force for good. In this episode, I ask Beth about her role as a lea…

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178. Unlocking Authentic Sales: Dora Rankin's Heart-Centered Strategies 42:42

7M ago42:42

42:42

If you're feeling frustrated and discouraged because you can't seem to close deals and build meaningful relationships with potential clients, then you are not alone! You may be spending hours cold calling and sending out generic emails, only to be met with radio silence or rejection. Instead of seeing your sales numbers grow, you find yourself cons…

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Episode 94: Business as a Force for Good 14:16

7M ago14:16

14:16

What if there were a way to measure a company’s entire social and environmental impact? Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab. Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line ph…

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Episode 93: The Power of Words to Create Worlds 9:04

8M ago9:04

9:04

If you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in which they benefit from your product. To build a deeper connection, you should choose words that speak to th…

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Episode 92: Elevate Your Brand Through Elevated Connections 9:35

8M ago9:35

9:35

We’ve all heard the phrase “your network is your net worth,” and it’s true. Your network is not just a list of names; it's a collection of opportunities, insights, and potential collaborations. Successful people understand this, and they invest time and effort in building and maintaining strong professional connections. Who talks about you matters.…

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Episode 91: Lead with Purpose 13:06

8M ago13:06

13:06

In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose. In this episode, I talk about how statistics indicate that businesses that prioritize purpose over pro…

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Episode 90: 8 C’s for Effective Content 21:57

8M ago21:57

21:57

In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales. My 8 C’s for effective content form a framework that can help you write more effectively for your business. This framework w…

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Episode 89: 7 Principles of Influence 12:17

8M ago12:17

12:17

Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve a massive impact. Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and so much more. Social Psychologist Dr. Robert Cialdini identified the Seven Principles of In…

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Episode 88: Brand Evolution 8:17

9M ago8:17

8:17

Welcome to the first official episode of Brand for Good, formerly known as The Prosper Project. Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate the change? That’s what happened to me in 2023. It wasn’t sudden; it was more of a rising tide. I felt it begin a…

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Episode 87: Goals & Grace 8:37

10M ago8:37

8:37

On her last episode of 2023, Lorraine discusses how to navigate end-of-year pressures faced by business owners, or what she calls “opposing pulls.” She explains the concept of “granting being” - exercising grace in the face of disagreements or perceived differences and highlighting the importance of separating individuals from their actions. She al…

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Episode 86: Cancel Culture and Crisis Communications with Evan Nierman 37:22

10M ago37:22

37:22

No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass. This week on The Prosper Project, meet Evan Nierman–the crisis PR guru and Founder and CEO of Red Banyan, a world-renowned PR agency that always knows exactly what to say and when to say it. With two…

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Episode 85: Beyond the Vision Board: Casting a Strategic Vision for Your Business 10:02

10M ago10:02

10:02

This week, Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, for the first time, Lorraine reveals her…

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The Story of How The Book Idea and the Heart Sell Came to Be! 9:49

11M ago9:49

9:49

For years I've been coaching and teaching entrepreneurs the power of SELLING and relationship building in their business. The methods of how to activate a market by using the four pillars of a sales process. In this episode I begin the journey of how my book idea came to be. Over The next sveeal months I'll be walking you through the behind the sce…

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Episode 84: You Can’t Build a Personal Brand Without PR 19:23

11M ago19:23

19:23

Where does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it ha…

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Episode 83: Identity, Influence & Impact in 2024 24:34

11M ago24:34

24:34

Though there is a prevalent philosophy among many of the best known marketers that business owners must be omnipresent on social media, that is neither feasible nor desired by many entrepreneurs–Lorraine included. In this episode, Lorraine discusses where timeless strategies meet technology. She also shares how you can plan to uplevel your identity…

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Building a Business Led by The Heart 28:51

11M ago28:51

28:51

What if you looked at your business the same way you look at your most treasured relationships. It completely will flip networking on its head. Building relationships in your business has become a novelty that no one seems to tap into anymore. In Season Three of The Women Who Soar podcast I'll be sharing topics all related to my upcoming book, The …

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177. My Neurodivergent Brain with Edwin Ruiz 1:06:48

12M ago1:06:48

1:06:48

In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, …

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Episode 82: Going Beyond 18:24

12M ago18:24

18:24

At a time when “busyness” and stress are high, why would you want to go beyond what you’re doing already, especially without a business rationale? …Because sometimes the ROI is joy, sometimes the ROI is purpose, and sometimes the ROI is bringing light into dark spaces. There are many ways that each of us can go beyond our work for the people we ser…

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176. From Self-Imposed Limits to Financial Abundance: Rethinking Your Money Story With Hilary Hendershot 49:49

12M ago49:49

49:49

Ever wondered what's truly holding you back from financial success? Meet Hilary Hendershot, the financial planner whose unexpected twist on overcoming limiting beliefs about money will leave you speechless. In a world where scarcity mentality reigns, Hilary challenges entrepreneurs to unravel their deeply held beliefs about money and embrace abunda…

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Episode 81: 7 Key Business Functions Enhanced by PR 22:40

12M ago22:40

22:40

Public relations (PR) is unique in that it alone holds the power to influence virtually every other key area of your business. Join Lorraine as she discusses the critical impact of PR on key business functions. She explains how PR can enhance seven crucial business functions, demonstrating its pivotal role in shaping a company's image, reputation, …

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Episode 80: Saving the Planet through Real Estate with Carolyn Pistone 32:41

1y ago32:41

32:41

Carolyn Pistone describes herself as a committed Earthling dedicated to saving the planet using real estate. She is the President and Managing Director at Clear Blue Commercial, the ONLY commercial real estate firm to be a certified Green Business, a certified Small Business, a certified Woman Owned Business, AND a certified B-Corp. Carolyn is a pr…

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175. Cracking the Code of Approachable SEO Marketing with Jen McFarland 1:11:04

1y ago1:11:04

1:11:04

Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges. In this episode, you will be able to: Master marketing strategies to boost your business success. Ga…

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