In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums and a variety of special guests, what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
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This is a story of a girl that's me, my life story and some small stories like comedy for kids only , adult can listen too.
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Weekly podcast in tribute to The Subbeacon podcast, formerly known as the Substandard podcast, full of garbage opinions, star war arguments, and pioneers of the podcast genre Dudes Counting. Described as "mediocre terrible" by Flagg Taylor.
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From current events to conspiracy theories - nothing is off limits here. Most of the time we are riffing on current events and topics we find interesting. We are no experts....just a couple guys calling it like we see it. Eric and Matt met in a local town Facebook group around the start of the hysteria that is 2020. We had so much to say and were learning so much about what's happening in the left hand while the right is dangling shiny objects at us constantly, that we wanted to share our th ...
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The Good Budget Housekeeper and Renting Success Episode
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In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc. They discuss: // Benchmark Your Budget vs. Peers // Separate program expenses into Campaigns vs. Shared Services // Find your path to…
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The 5 F'in' STARS and Content Beyond Websites Cocktail Episode
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In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rocks…
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The STARS and a Cocktail of Generalist and Specialists Episodes
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Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS: // Startups // Turnarounds // Accelerated Growth // Realignment // Sustained Success And discuss the challenges and opportunit…
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The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode
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This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic. Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Adviso…
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The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
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This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up. This week, Ian and Cathy discuss Cathy’s recent trip to London for …
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The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
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This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”. The topic for Ian’s contribution to the book is a guide on how …
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The Grant Johnson MPI Special Episode
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This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index. It’s Grant’s fourth time on the show, the last time being episode 144. He is a serial CMO who has held the top marketing jo…
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How is your personal hygiene? Chris has discovered a new tool to help you look your best for everyone you meet. We also discuss the key components of a trip to Austin and Thomas is celebrating (for no apparent reason) with a bottle of bubbly).Bởi Thomas, Chris, and Ryan
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The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
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This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years. Plus, Ian asks if Jeff st…
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The 5 Steps for Metrics and Authentic Pride Over a Cocktail
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This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week. Ian then joins Robert Rose, Chief Troublemaker at The Content Advisor…
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The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode
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This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantas…
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The Chat with ChatGPT and What’s Next for Search Episode
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This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retir…
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The New Products, New Markets and the Death of the Follower Episode
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This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Tro…
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Episode 172: National Haberman Vacation (in Texas)
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The Habermans have visited the Kinneys in Texas! That's worth an episode or five.Bởi Thomas, Chris, and Ryan
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The 5 Steps for Campaign Planning and Apple Crushing It Episode
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This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget. After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on …
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The Frontline Marketing with Jeff and The Greatest Story Episode
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This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost anot…
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The Be Honest and a Social Cocktail in a Walled Garden Episode
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Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Not the regular competitors #2 - Ren…
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The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode
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This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Diffe…
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Episode 171: #SuccessionFinale #BREAKING #First
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Backup Benny squats in for Thomas to talk about the 4th season of Succession and there’s even a partial ranking of the seasons. There will be spoilers, the finale probably hasn’t even aired yet in some timezones. There’s your warning.Bởi Thomas, Chris, and Ryan
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The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode
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This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren’t people filling in your form? #4 - Ask why you ar…
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Episode 170: Brown Cheese Christmas in Norway
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Whoever said that you cannot release a Christmas episode in April, well, maybe you are right. But we are doing it anyway. In this episode you fin unique insights into Norwegian cuisine and the Austin real estate market. We can almost guarantee you that is a first for any podcast.Bởi Thomas, Chris, and Ryan
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The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode
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This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. Ian and Cathy chat about the importance of content operations in the face of all the immedia…
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The Death of the CMO and Directing Operations with a Cocktail Episode
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This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, C…
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The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode
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This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publicati…
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The 5 F’in’ Fundamentals, a Book and a Budget Episode
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This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal …
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You remember the movie Se7en? Well, Bullet Train is nothing like that. Also in this episode: Thomas teaches us about schnapps, there is a frozen wife, and a discussion of Reddit's finest subreddit.Bởi Thomas, Chris, and Ryan
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The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode
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This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content …
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The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode
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In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual…
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The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode
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In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model. Ian then winds down the week …
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The RevOps Primer and Storytelling over a Cocktail Episode
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In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from Marketing Operations and how it impacts the marketing function and marketing leaders. Ian then winds down t…
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The B2B Marketing Lag and Getting Strategic with AI Episode
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In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 mont…
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The Educational Content and Getting Creative over a Kansas City Cocktail Episode
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In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing. Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile…
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The Trends from Metia and Flaws on a Farm Episode
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In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss beha…
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The it's a Sink not a Funnel and Owning Media over a Cocktail Episode
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In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from 6Sense, guided by former guest Kerry Cunningham. The report is based on a survey of 900 B2B buyers, rev…
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The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode
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In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it's a list those things that a marketing leader should look for in their new gig…
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The 5 Dysfunctions, Lettuce and Blame Episode
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In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamen…
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The 5 F'in' Fundamentals and Robert's Word for 2024 Episode
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In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rock…
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The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode
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This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to market…
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As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions …
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The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
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In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR. Ian then joins Robert Rose, Chief Trouble Maker at The …
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Two things. First, this is released a week after the last episode and seems way too predictable for a weekly podcast and makes me uncomfortable. Second, that The Lone Ranger got a greenlight for production raises so many questions. But we are glad its exists or otherwise this episode would not have content. Third, Chris is going to attempt some plu…
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The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
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In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, …
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Episode 167: Chris solves Disney
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Chris wants to take on Disney, Ryan has a new coaching career, and Thomas is suddenly interested in going to back to college in Germany.Bởi Thomas, Chris, and Ryan
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The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode
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In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall. In the Rockstar CMO virtual bar, Rober…
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The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
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In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their firm has done into A.I. “Getting Ready to Get Ready for AI”. And the A.I. conversation continues in the Rockstar CMO virtual bar as Robert Rose, Chief T…
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The Creating Content in a World with AI and Script Writing with a Cocktail Episode
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In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Truscott and asks for his tips on content marketing in a world of AI. In the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory…
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The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
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This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester. And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week…
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The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
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This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national public warning software solutions. As you’ll hear, David has over two decades of experience in leadin…
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Happy Halloween! Chris takes a trip to (through) the promised land, the boys talk Deion Sanders, and what is up with Ohio football?Bởi Thomas, Chris, and Ryan
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The Big Payback of Marketing ROI and the Demise of Twitter Episode
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47:23
In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by. Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Ad…
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