E87: Kristen Berman - Filling Holes in Human Behavior

A Sherpa's Guide to Innovation

Nội dung được cung cấp bởi Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

3+ y ago 46:53

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Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs. Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.
Hear Kristen talk about:

The application of behavioral science in healthcare, including how we might encourage better adoption of public health measures
The connection between Jobs To Be Done theory and behavioral science
How her partner using social influence to get her to have Lasik surgery
Her early experience at Intuit, a company admired for its approach to innovation

Watch Kristen's TED Talk here
Check out the Behavioral Design Bootcamp
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Kristen Berman
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
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#Business #Innovation #Disruptive Innovation #Design Thinking #Business Model Innovation #Strategy #Strategic Partnerships #Fitness #Podcasting Education #Jay Gerhart & Ben Tingey #Ben Tingey #Jay Gerhart #Human Centered Design #Commercial #Healthcare Innovators #Healthcare Strategies #Job