Why your organization needs to embrace AI—Or get left behind, with Brad Anderson

Beyond The Prompt - How to use AI in your company

In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft executive, explores the transformative power of AI in reshaping businesses. Drawing from his time working with Satya Nadella, Brad reflects on Microsoft’s cultural shift from a 'know-it-all' to a 'learn-it-all' mentality and how curiosity and customer focus drive innovation.
Brad shares how Qualtrics has evolved beyond surveys, using AI to analyze unstructured feedback and enhance customer and employee experiences. He highlights the importance of embedding AI into daily operations, fostering a culture of experimentation, and upskilling teams.
With engaging stories, Brad discusses how hackathons and AI summits at Qualtrics inspire innovation and predicts that organizations embracing AI will outpace those that resist. Packed with insights, this episode is a must-listen for leaders navigating AI adoption and business transformation.

Key Takeaways:

• Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation.
• AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration.
• Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams.
• You get what you measure – Brad emphasizes the importance of tracking AI engagement metrics to identify areas for improvement and sustain momentum.
• AI will redefine organizations – From generative AI to synthetic data, Brad explores how AI fundamentally transforms how businesses operate and serve their customers.

Qualtrics' website: Qualtrics XM: The Leading Experience Management Software
Claude.ai: Claude
NotebookLM: Google NotebookLM | Note Taking & Research Assistant Powered by AI
ChatGPT: ChatGPT

00:00 Introduction to Qualtrics and Brad Anderson
00:21 From Surveys to AI: The Evolution of Qualtrics
01:41 Lessons from Satya Nadella
03:48 Building a Customer-Centric Culture
06:51 Adopting AI in Business
13:29 Upskilling for AI Integration
22:15 Organizing for Innovation
27:13 AI Summits and Hackathons at Qualtrics
36:42 ChatGPT Obsession
37:19 Notebook LM and Team Alignment
38:57 Innovation and Unexpected Wins
40:42 Using AI in Negotiations
44:18 The Future of AI and Large Language Models
45:25 Driving AI Adoption
48:47 The Rapid Growth ofAI
56:42 AI-Powered Surveys at Qualtrics
01:01:13 Generative AI and Feedback Mechanisms
01:05:54 Wrap-Up and Key Takeaways
📜 Read the transcript for this episode: Transcript of Why your organization needs to embrace AI—Or get left behind, with Brad Anderson |

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Show edited by Emma Cecilie Jensen.