Navigating Forecasting Pitfalls in Pharma and Beyond: Joseph Sterk's Expertise
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Accurate forecasting is key to navigating the complex and ever-evolving pharmaceutical industry! Revolving around the challenges and common errors in forecasting, particularly in the pharmaceutical industry. Joseph shares detailed insights about the pitfalls of forecasting, including bias, incorrect inputs, market research flaws, and how these issues can impact decision-making in both pharma and other industries. Additionally, it touches on broader themes beyond pharmaceuticals, such as the applicability of forecasting techniques in different sectors.
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