Is Marketing A Naughty Word? with John Williamson and Dr. Ferhan Ahmed DWI-EP301

Dentists Who Invest Podcast

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Have wondered why marketing in dentistry sometimes gets a bad rap in the UK? Join Dr. Ferhan Ahmed and marketing PRO John Williamson as they unravel this enigma and reveal the true potential of savvy marketing in dentistry strategies for dental practices. Dr. Ahmed’s own journey shows how embracing marketing in dentistry not only honed his dental skills but also brought a steady stream of patients. Meanwhile, John encourages us to think creatively, focusing on customer experiences that could even rival Disney’s. Together, they delve into how personal and professional branding can supercharge growth and success in dental practices.
Learn the magic of Pareto’s Law and how zeroing in on the top 20% of efforts can deliver 80% of the results, taking your practice from good to exceptional. Dr. Ahmed and John also shed light on targeting high-value patients and how this can lead to rapid, cost-effective growth. They’ll share tips on optimising your marketing in dentistry and customer management strategies, giving your practice a serious boost.
Referrals are vital for any flourishing dental practice and our guests dive deep into tactics for generating them. Learn how focusing on high-value services and utilising Net Promoter Score (NPS) can turn happy patients into loyal customers. Dr. Ahmed reveals how multiple full arch reconstructions significantly boosted income at his clinic. Lastly, we explore the “Five Community” initiative aimed at equipping dentists with modern management tools and a growth-focused mindset. Tune in to find out how a CEO mindset can elevate your practice and help you master marketing in dentistry for long-term success.
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1. Is Marketing A Naughty Word? with John Williamson and Dr. Ferhan Ahmed DWI-EP301 (00:00:00)

2. Marketing Misconceptions in Dentistry (00:00:09)

3. The Power of the 80-20 Principle (00:10:03)

4. Unlocking the Power of Referrals (00:18:29)

5. Building Meaningful Relationships for Marketing (00:27:44)

6. The Power of Referral Marketing (00:33:20)

7. Dentists' Marketing Community and Growth (00:37:23)