20- Jodi Rubin- Reading empowers Greatness

Designed for Greatness with Candice Noss

5 days of Focus Mini-Course:

https://candicenoss.com/five-days-of-focus/

www.rallytoread.org

Reading Empowers Greatness with Jodi Rubin

In this episode of the 'Designed for Greatness' podcast, Candice interviews Jodi Rubin, Senior Vice President of Marketing and Partnerships for Reading is Fundamental. They discuss the importance of literacy and the impact of reading on children's lives. Jodi shares her passion for the Rally to Read initiative, a six-month campaign starting on October 1st, 2024, aimed at increasing children's reading frequency and motivation. The initiative features read-alouds by authors, themed activities, and book giveaways. Jodi emphasizes the transformative power of reading as a fundamental right for all children and the community's role in supporting literacy. Listeners are encouraged to visit rallytoread.org and also look into Candice’s free mini-course, 'Five Days of Focus,' aimed at aligning mind, body, and spirit.

00:00 Welcome to the Design for Greatness Podcast

00:09 Introducing Jodi Rubin: Marketing Leader and Literacy Advocate

01:16 The Mission of Reading is Fundamental

03:14 The Importance of Reading and Literacy

04:55 Rally to Read: A Nationwide Reading Campaign

09:31 Jodi Rubin's Personal Journey and Passion for Reading

13:38 The Impact of Physical Books and Reading Aloud

21:28 Books as Windows and Mirrors: Social Emotional Learning

23:46 Final Thoughts and Call to Action