There’s Nothing New Under the Sun: IRL experiences are enabled digitally by web3 (feat. Seyi Taylor)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

“Digital is gaining the experiences we’ve had all along IRL” — today we sit down with Seyi Taylor to chat about the online experiences we take for granted, the actual capabilities of web3, and how commerce gives us emotional resonance. Tune in now!

“Third-Party Cookies Be Damned”

• The ability to have control is attractive to brands, and that's one thing web3-based loyalty platforms provide, which creates incentives for merchants and brands to be more experimental.
• Regarding whether web3 is anything new or novel: “What it's actually enabling is more modalities to come into the digital space that we're accustomed to having in real life.” -Phillip
• The way we use tokens right now isn’t going to stay this way. Right now tokens are all the hype, but soon they will become a way to get stuff done.
• Pokemon Go is back on the craze, even though it's a blast from past of six years ago. The question is, will we get engrossed in AR examples that are layered over top of a reality we already cohabitate in?
• “We've spent the last phase of the internet in this situation where people really didn't care as to where the data was, but we’ve started to see that shift of “where is my data?”’- Seyi
• Regarding the growth of browser plugins and blockchain analysis: “Third-party cookies be damned. All the work is done for you because we can attribute anything, theoretically.” -Phillip
• If the medium is the blockchain, what is the message? “The thing that's happened on the Internet is it's been a great access revolution without a lot of ownership.” -Seyi

Associated Links:

• Learn more about Seyi Taylor and Shopthru
• The Medium is the Massage by Marshall McLuhan
• Pokemon Go Craze
• Subscribe to Insiders and Senses to read more of our hot takes!
• Download VISIONS 2022 NOW!
• Listen to our other episodes of Future Commerce
• Check out Decoded, our newest limited series

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