Connection Over Course Correction with Tony Gomez and Scott Turner | 2024 NADA Show

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In this episode, Kyle Mountsier and Paul J Daly engage with Scott Turner, Director of Community Training, and Tony Gomez, President of Quantum5, to delve into the evolving landscape of auto sales. They discuss the critical shift from a rigid, process-driven sales approach to a more human-centric, relationship-building strategy. Scott emphasizes the importance of active listening and genuine engagement in customer interactions, moving beyond mere process adherence. Tony reflects on his 35 years in the retail sector, acknowledging the industry's historical reliance on control and manipulation, and the urgent need for a paradigm shift towards customer advocacy and ease of buying. This thought-provoking conversation highlights the industry's ongoing transformation, driven by changing customer expectations and the rise of new online retail models. Scott and Tony's perspectives offer valuable insights into adapting to this change and re-humanizing the auto sales experience.

0:00 - Intro

0:13 - The importance of human connection in auto sales

1:02 - The concept of frictionless sales and customer engagement

2:28 - Rethinking dealership processes for better customer relations

3:20 - Overcoming traditional sales mindsets and embracing change

4:36 - Quantum5's role in facilitating a customer-centric sales approach

5:24 - The catalyst for industry-wide change in auto sales practices

6:25 - The impact of third-party online vendors and dealer adaptation

7:17 - Embracing humanity and accountability in the auto industry

7:25 - Closing thoughts on Quantum5's impact and industry evolution
Scott Turner is the Director of Community Training at Quantum5

Tony Gomez is the President at Quantum5

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