Building a Brand That Lasts with Sunski's Michael Charley

LEADING BRANDS® — Wavebreak Podcast

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue.

In this episode you'll learn:

• The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market
• Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have
• Fresh ideas for increasing customer retention and building a long-term brand that lasts

Michael Charley is co-founder at Sunski.

Links Mentioned

• Sunski
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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