From Purdue Chicken CMO to Nutrient Survival CEO: A CMO's Story of Entrepreneurship

LEADING BRANDS® — Wavebreak Podcast

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1y ago 1:01:14

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Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup.

In the episode, the following topics are discussed:

Marketing: Insights from big CPG brands and how to differentiate your approach.
Building a Brand from Scratch: Harnessing the potential of Direct Response and the impact of TV advertising.
Win-Win Partnerships: Leveraging affiliate marketing and influencers for mutual benefit.

Eric Christianson is the CEO of Nutrient Survival.

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