Harnessing The Power Of Education In Your Marketing Strategy – MFF008

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Thông tin tác giả Tim Conley được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.

Achieving Inspiration Through Education…

People don’t usually search for a product to fix their problem, they simply want to find a solution. By being the solution itself, rather than just going all-in with a sales pitch, we’re able to captivate, inspire and really connect with our customers.

This week is all about education based marketing, a concept which both Jack and Tim are truly passionate about. Though don’t be concerned if you were never one for formal education – we’re talking about keeping it engaging, inspiring and never boring. Our goal is to get results for our customers through education, and once we achieve that, we can initiate a reward cycle which ultimately benefits us as a result.

So join Tim and Jack as they run through their own experiences as well as some killer examples of education based marketing which you can re-work in to your future marketing strategies.

Don’t Just Educate – Inspire…

  • Teaching people to be successful on your own platform.
  • Key differences between education and content based marketing.
  • Pros and cons of in person education vs. online.
  • Giving your customers greater value through teaching.
  • Onboarding – an effective form of education based marketing.

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