Vegan Marketing and Brand Storytelling with Sandra Nomoto

More Plants: A Vegan Podcast by Brownble

It's not a common event at our podcast that we get to sit down and put our business shoes on, and yet, we constantly encounter listeners that are either thinking of starting a business, already have one, or are simply entrepreneurially curious and love to hear stories of how the vegan sausage gets made.

I could think of no better person to scratch the itch of the vegan business and marketing talk than Sandra Nomoto, author of the fantastic book Vegan Marketing Success Stories, the first book to highlight the marketing tactics of vegan businesses around the world.

If you have a business, or are thinking of starting one, her book is a must read, filled with inspirational stories of how brands and businesses have managed to do what they do and thrive. It’s the book you have to read when you feel it can’t be done, that you can’t stand out as yet another vegan business, where you feel you’re in an online sea of options for every niche imaginable, or for when you’ve started your business, and have no idea where to start with marketing or how to take your business from obscurity and into the proverbial main street where everyone that walks by can take a peak and come inside.

In our conversation we talked about her journey through veganism and through business and marketing, about how she ended up an expert on vegan marketing specifically, and whether the strategies if you have a vegan business are similar or different to the marketing strategies for non-vegan businesses (a little spoiler, there is a lot of overlap, except for one key aspect many people forget about when planning their strategies).

We get into all the nitty gritty of marketing through social media, and all those specific questions of which social media networks to be on, how often you should post, whether you can repurpose content, and whether you should focus on having a website and newsletter presence, or on posting on social channels. We also talk about marketing on a limited budget for small businesses, paid advertising and more.

I loved talking to Sandra, and I know you’ll find this episode filled with practical tips, and a great starting point for upping your marketing game from a business and PR pro. I hope you love this episode!

For all the links mentioned in today's episode, click here or visit brownble.com/blog