#102- Guerilla Marketing Tactics: Standing Out in Overcrowded Home Service Markets

Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

In the competitive world of home service businesses, it can often feel daunting for smaller companies to go up against industry giants with massive budgets and resources. But in this episode, John and Jack share that there are strategic approaches that small businesses can take to not only compete but thrive in the market. By embracing community engagement and employing creative marketing strategies like guerrilla marketing, small home service businesses have the chance to compete against industry giants and stand out.
Episode Hosts:

• John Wilson: @WilsonCompanies
• Jack Carr: @thehvacjack

Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
Contact us:

Youtube: @OwnedandOperatedPodcast

X: @ownedoperatedco

www.ownedandoperated.com

[e-mail]

Send us a Text Message.

Contact the Owned and Operated plumbing, HVAC, and electrical growth podcast

• www.ownedandoperated.com
• [e-mail]

*Review us on Apple Podcasts*
More Ways To Connect

• The Owned and Operated YouTube channel
• The Owned and Operated Weekly Insights Newsletter (Twice A Week)

John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com

Chương

1. February Performance and March Expectations (00:00:00)

2. Deep Dive into the Upcoming Workshop (00:03:01)

3. How to Stand Out in a Crowded Market (00:05:50)

4. Strategies for Competing Against Larger Companies (00:07:34)

5. The Importance of Owning Your Backyard (00:09:43)

6. The Power of Community Engagement (00:11:59)

7. Assessing Value Across Multiple Communities (00:14:00)

8. Innovative Marketing Strategies (00:19:57)

9. Out-of-the-Box Mailers (00:22:22)