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#103- Navigating Marketing Challenges and Expansion in Business
Manage episode 405995941 series 2902088
In this episode, John and Jack address the marketing challenges faced by home service businesses. John shares insights from a marketing planning workshop, emphasizing a common issue businesses encounter: reaching spending limits on demand channels such as LSA (Local Services Ads), regardless of their size. Jack also expresses his excitement about a recent plumbing deal, detailing the integration and communication strategies needed for merging businesses.
Episode Hosts:
- John Wilson: @WilsonCompanies
- Jack Carr: @thehvacjack
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
Contact us:
Youtube: @OwnedandOperatedPodcast
Contact the Owned and Operated plumbing, HVAC, and electrical growth podcast
*Review us on Apple Podcasts*
More Ways To Connect
- The Owned and Operated YouTube channel
- The Owned and Operated Weekly Insights Newsletter (Twice A Week)
John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com
Chương
1. Capping Out Demand Channels (00:00:00)
2. Strategic Planning for Advertising (00:03:07)
3. Jack’s Business Expansion (00:07:46)
4. Process of Business Integration (00:09:40)
5. Customer Communication Tactics (00:12:24)
6. Utilizing Customer Data (00:14:10)
147 tập
#103- Navigating Marketing Challenges and Expansion in Business
Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast
Manage episode 405995941 series 2902088
In this episode, John and Jack address the marketing challenges faced by home service businesses. John shares insights from a marketing planning workshop, emphasizing a common issue businesses encounter: reaching spending limits on demand channels such as LSA (Local Services Ads), regardless of their size. Jack also expresses his excitement about a recent plumbing deal, detailing the integration and communication strategies needed for merging businesses.
Episode Hosts:
- John Wilson: @WilsonCompanies
- Jack Carr: @thehvacjack
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
Contact us:
Youtube: @OwnedandOperatedPodcast
Contact the Owned and Operated plumbing, HVAC, and electrical growth podcast
*Review us on Apple Podcasts*
More Ways To Connect
- The Owned and Operated YouTube channel
- The Owned and Operated Weekly Insights Newsletter (Twice A Week)
John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com
Chương
1. Capping Out Demand Channels (00:00:00)
2. Strategic Planning for Advertising (00:03:07)
3. Jack’s Business Expansion (00:07:46)
4. Process of Business Integration (00:09:40)
5. Customer Communication Tactics (00:12:24)
6. Utilizing Customer Data (00:14:10)
147 tập
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