#103- Navigating Marketing Challenges and Expansion in Business

Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

In this episode, John and Jack address the marketing challenges faced by home service businesses. John shares insights from a marketing planning workshop, emphasizing a common issue businesses encounter: reaching spending limits on demand channels such as LSA (Local Services Ads), regardless of their size. Jack also expresses his excitement about a recent plumbing deal, detailing the integration and communication strategies needed for merging businesses.
Episode Hosts:

• John Wilson: @WilsonCompanies
• Jack Carr: @thehvacjack

Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com

Chương

1. Capping Out Demand Channels (00:00:00)

2. Strategic Planning for Advertising (00:03:07)

3. Jack’s Business Expansion (00:07:46)

4. Process of Business Integration (00:09:40)

5. Customer Communication Tactics (00:12:24)

6. Utilizing Customer Data (00:14:10)