Sharing Vs Selling on Facebook for Direct Sales

Peak Performance Habits - Jackie Ulmer

You’re Listening to the Street Smart Wealth Podcast, show 228 and today I’m covering some do’s and don’ts for getting more response on Facebook so you can create customers and sponsor new team partners into your direct sales business.

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Sharing Vs Selling on Facebook in Direct Sales

Biggest mistake most people make - they join a company and then put out some spammy post on Facebook about your great new company, how we’re all going to get rich, JOIN MY TEAM and more.

You are turning off your perfect audience when you do this because most people see that and think - I would never want to do that.

Now, does that mean you never share about your business on Social Media? Of course not.

But here is how you do it - you share photos, testimonials and experiences in a way that creates interest, and NEVER share your link on the status update. You want people to come to you.

I generated 3 sales through one simple photo last week that showed my product and the results I had personally experienced.

Another mistake is to take just your company graphics and photos and using those to “advertise!”

No one comes to Facebook to be advertised to. You aren’t Lexus!

You want to share, authentically, and excitedly, without hype.

I was recently in a conversation with a small group of Direct Sales reps who all agreed on one particular, well known company being so spammy and ad oriented that it was a total turn off.

Screaming BUY FROM ME and JOIN MY TEAM does nothing to provide value for your audience. People want to know - What’s In It For Me - is the question everyone is asking when they are considering joining a business.

Share in the same way that you would about the Denver Broncos going to the Super Bowl. Raw enthusiasm will create interest over promotion every day.

Think about how you can share in a way that will fill a need that your prospect has, both with products and the business.

Remember the 80/20 rule - 80% being fun, social, entertaining and only 20% being business related without being an advertising mess!

Learn more in my Facebook For Direct Sales Profits ebook.

Understand the Algorithm of Facebook and how sharing in the wrong way can affect you more negatively than you might imagine.

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Show notes http://JackieUlmer.com/228

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