293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

Personal Injury Mastermind

Player FM - Internet Radio Done Right

Đã thêm cách đây bốn năm

Nội dung được cung cấp bởi Chris Dreyer. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Chris Dreyer hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Peak Travel

1
You Can Visit All Seven Continents. But Should You? 26:46

cách đây 18 ngày trước26:46

Nghe Sau

Danh sách

Thích

Đã thích

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

cách đây khoảng một năm trước 40:12

MP3•Trang chủ episode

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse that's converting at elite levels.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Your firm can live and die by intake. In this episode of Personal Injury Mastermind, James Helm returns to share how TopDog Law scaled their in-house intake team while improving conversion rates. From AI-powered quality control to precision scheduling, this is the blueprint for building a modern intake operation. If you're ready to move beyond basic CRM and transform your intake into a revenue engine, this episode is your roadmap.

We discuss:

The real reason most law firms miss calls (hint: it's not understaffing)
How Top Dog improved web form conversions from 25% to 29% with one change
When to choose out-of-box solutions vs. enterprise platforms like Salesforce
Using AI to flag high-value calls and monitor quality
Data-driven scheduling that eliminated overflow calls
The exact metrics that matter for measuring intake performance

Guest Details

James Helm is the founder of TopDog Law, handling thousands of calls monthly across multiple states. Under his leadership, TopDog has built one of the most sophisticated intake operations in the legal industry, combining cutting-edge technology with precision operations management.

James Helm: LinkedIn
TopDog Law: Instagram, Website, TikTok, Facebook

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

04:01 Evolution from Call Center to In-House Operations

08:24 Agent Performance & Turnover Management

13:19 Converting Web Forms vs Inbound Calls

16:42 Quality Assurance & AI Integration

22:00 Staffing & Scheduling Challenges

28:27 Tech Stack & Salesforce Implementation

30:21 CRM Solutions for Different Firm Sizes

33:43 Future of AI in Legal Intake

35:30 Outro

Additional Episodes You Might Enjoy

325 tập

293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

Personal Injury Mastermind

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

We discuss:

The real reason most law firms miss calls (hint: it's not understaffing)
How Top Dog improved web form conversions from 25% to 29% with one change
When to choose out-of-box solutions vs. enterprise platforms like Salesforce
Using AI to flag high-value calls and monitor quality
Data-driven scheduling that eliminated overflow calls
The exact metrics that matter for measuring intake performance

Guest Details

James Helm: LinkedIn
TopDog Law: Instagram, Website, TikTok, Facebook

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

04:01 Evolution from Call Center to In-House Operations

08:24 Agent Performance & Turnover Management

13:19 Converting Web Forms vs Inbound Calls

16:42 Quality Assurance & AI Integration

22:00 Staffing & Scheduling Challenges

28:27 Tech Stack & Salesforce Implementation

30:21 CRM Solutions for Different Firm Sizes

33:43 Future of AI in Legal Intake

35:30 Outro

Additional Episodes You Might Enjoy

325 tập

Tất cả các tập

Personal Injury Mastermind

1
323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning 39:03

cách đây 1 day trước39:03

39:03

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind , AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse. Key insights: Why the brothers prioritized bottom-of-funnel leads before brand building Creating a custom Salesforce ecosystem that drives better decisions faster Implementing a baseball-inspired "WAR" performance metric for attorneys How they're integrating AI across every aspect of their practice The spite-driven NFL lawsuit that launched their firm PIMCON 2025 Tickets On Sale Now: Get yours today ! Help shape the future of PIM, take the quick survey here. Guest Details AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations. Bruning Law Firm: Website | Instagram Ryan Bruning: LinkedIn AJ Bruning: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

1
322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP 14:26

cách đây 9 ngày trước14:26

14:26

PIMCON 2025 Tickets On Sale Now —> Get yours today ! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next practice area. Your personal injury practice has already built the foundation for mass tort success. In this episode of Personal Injury Mastermind, we deliver a crash course in mass tort litigation from the experts at MTMP. From leveraging your existing client relationships to understanding the collaborative nature of MDL leadership, these insights will help you navigate the transition from single-event cases to nationwide litigation. If you're considering adding this lucrative practice area but unsure where to start, this episode is your roadmap. Key insights: Why your current PI client base is already a gold mine for mass tort opportunities The critical differences in case management when handling thousands vs. dozens of clients How to implement a "bucket system" that organizes cases by stage for maximum efficiency The two non-negotiable elements every mass tort case needs: Product ID and Proof of Injury Why collaboration (not competition) is the key to success in the mass tort community How to position yourself for leadership opportunities even as a newcomer to the space The hottest emerging mass tort opportunities that attorneys should be watching today Guest Details Mike Papantonio : Founder of Mass Torts Made Perfect, is a legal titan who has helped secure more than $80 billion in verdicts and settlements. Sharon Boothe : Vice President of Programs at Mass Torts Made Perfect, overseeing the entire MTMP portfolio including live seminars, monthly webinars, and the MTMP Connect Paralegal College. Ava Cavaco : Attorney at Nigh Goldenburg Raso & Vaughn specializing in personal injury, medical malpractice, mass torts, and medical device litigation. A former healthcare administrator and first-generation college student from Hawaii, Ava also teaches Torts as an adjunct professor at Mitchell Hamline School of Law. Alex Parker : Associate Attorney at Flint Cooper representing thousands of individuals harmed by pharmaceutical negligence. Alex brings a diverse background including complex commercial litigation, products liability, and personal injury defense to his mass tort practice. Ashley Owens : President of the Personal Injury Mastermind Conference (PIMCON), networking expert, and personal branding strategist. Ashley is known for her expertise in connecting professionals and enhancing their networks through her roles as a TV host, speaker, and educator at Temple University. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

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321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall 24:52

cách đây 16 ngày trước24:52

24:52

PIMCON 2025 Tickets On Sale Now —--> Get yours today ! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind , discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-examination prep, Lisa and Cara reveal how AI is helping mass tort firms scale smarter, move faster, and fight harder for their clients. They’re not talking about hypotheticals. This is hands-on insight from two litigators testing tools, navigating ethical gray areas, and presenting together at Mass Torts Made Perfect . Whether you're AI-curious or deep into prompt engineering, this episode will change how you think about the tech reshaping the industry. Key insights: What happens when your AI assistant knows your case better than your associate? The one AI feature that helped organize 20,000+ pages—and saved weeks of manual work Why seasoned trial lawyers are turning to AI for cross-exams (and what they’re not trusting it with) The surprising metaphor trick that unlocked a powerful opening statement What happens when you treat AI like a coworker—with a name, role, and attitude The real reason AI won’t replace lawyers (but will absolutely replace something else) Guest Details Lisa Ann Gorshe Managing Attorney | Johnson // Becker, Lisa brings over 25 years of experience in mass torts and complex litigation. Known for her even-tempered leadership and strategic insight, she’s guided her firm through massive technological shifts with a steady hand and open mind. Johnson Becker | LinkedIn Carasusana “Cara” Wall Partner | Zoll & Kranz, A rising force in PI and mass torts, Cara blends courtroom skill with tech fluency. She’s part of a new generation of lawyers who treat AI like a teammate—and know how to use it to get results. Zoll & Kranz | LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

1
320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value 18:47

cách đây 23 ngày trước18:47

18:47

When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice. Elizabeth Larrick discovered a third option. In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and mid-sized personal injury firms. Elizabeth explains how this approach allows firms to maximize case value without requiring the extensive resources traditionally needed to handle high-value cases. Key insights: Virtual focus groups can help firms identify case strengths and weaknesses early in the process These cost-effective alternatives to traditional focus groups help small firms make strategic decisions about whether to litigate or settle The approach allows attorneys to identify blind spots before major depositions and expert testimony Focus groups can be conducted throughout the case timeline - as short as one hour early on, with longer sessions as trial approaches Guest Details Elizabeth Larrick works primarily with solo practitioners and small to mid-sized firms, helping them make strategic decisions about high-value cases without requiring the traditional "war chest" that larger firms maintain. Elizabeth Larrick: LinkedIn , Podcast Larrick Law Firm: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

1
319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide 19:40

cách đây 30 ngày trước19:40

19:40

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, this episode offers candid insights on ownership, operations, and making the right choice for your career. We discuss: The moment Joe realized he needed to make a change despite his success as an employee How Joe built a 20-person team and 700-case inventory in under two years Balancing pre-litigation and trial work to maximize case values without sacrificing cash flow The exact intake systems Joe uses to manage leads and maximize conversions Why the highest-paid trial lawyers don't necessarily need to own firms How working in North Carolina's contributory negligence system requires different case selection Guest Details Joe Volta is the co-founder of Chandler & Volta Law, a personal injury firm handling 700+ cases across North and South Carolina. Known for his social media presence as @HighVoltageLaw , Joe has built a thriving practice through a combination of referral relationships and direct client acquisition while maintaining his focus on family and work-life balance . Joe Volta: Instagram , LinkedIn Chandler & Volta Law: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

1
318. Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases 49:55

cách đây 5 weeks trước49:55

49:55

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising. We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest Details Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

1
317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer 24:10

cách đây 5 weeks trước24:10

24:10

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses? When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms. We discuss: The unexpected strategy that brought 200 cases in just six months How cold outreach created a "first call" status with major out-of-state firms A counterintuitive approach to case management that clients love The digital tool that's transforming how small firms acquire cases Why hiring decisions make or break a firm's growth trajectory Finding the sweet spot between local identity and regional reach Guest Details Travis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend. Travis Meltzer: LinkedIn Travis Meltzer: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

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316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors 20:43

cách đây 6 weeks trước20:43

20:43

Small firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how the right systems can transform your practice without requiring an army of staff. If you're ready to compete with industry giants without expanding your headcount, this episode provides the strategic framework you need. We discuss: The wake-up call that changed Lem's entire approach to managing his practice A single document that took months to create but transformed Lem's entire business The surprising hiring philosophy that beats technical skill every time The exact moment when clients are most likely to become your best marketers The real reason most small firms struggle to match big firm results (it's not what you think) Guest Details Lem Garcia is the founder of Lem Garcia Law, a personal injury firm that has developed innovative systems to compete with much larger practices. By focusing on efficiency and client service rather than staff size, Lem's firm has been able to outperform competitors with significantly larger resources. Lem Garcia: LinkedIn Lem Garcia Law: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

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315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion 19:20

cách đây 7 weeks trước19:20

19:20

What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results. If you're tired of the traditional path and ready to accelerate your firm's growth dramatically, this episode provides the high-velocity roadmap you won't find anywhere else. We discuss: The unexpected case that changed everything in his first 30 days His unconventional approach to building a team across borders The gaming platform that transformed how his law firm operates The surprising ROI calculation that defies conventional marketing wisdom The counterintuitive decision to shrink his territorial focus Guest Details Dennis Carrion earned the nickname "The Usain Bolt of Law School" by completing his degree with a near-perfect GPA in just two years—including passing the bar and getting admitted. With previous success in real estate, mortgage brokerage, and building a global photo booth manufacturing business, Dennis applied his entrepreneurial velocity to law, launching his firm immediately after admission without ever working for another attorney. In just over 5 years, he built a 50-person operation spanning multiple countries while focusing on the New York and New Jersey markets. Dennis Carrion: LinkedIn The Carrion Firm: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

1
314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story 27:04

cách đây 8 weeks trước27:04

27:04

When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, Michael DiPasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand. We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest Details Michael DiPasquale is the founder of DM Injury Law (formerly DiPasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess. Michael DiPasquale: LinkedIn DM Injury Law: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

Personal Injury Mastermind

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313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works 52:27

cách đây 9 weeks trước52:27

52:27

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 01:30 Why TV Still Dominates Legal Marketing 08:00 Getting Better TV Rates: Insider Negotiation Tactics 14:00 Protecting Your Ad Investment: Make Goods & Placement Strategy 18:30 Competing Against Big Law Firms in Major Markets 22:50 Creating TV Ads That Generate Cases 33:30 Maximizing Super Bowl & Seasonal TV Opportunities 38:47 Winning with the Right Commercial Length & Testing 42:30 Measuring Real ROI: From TV Spots to Signed Cases 48:44 Next Steps for Law Firm TV Success Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

Personal Injury Mastermind

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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm 33:59

cách đây 10 weeks trước33:59

33:59

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outsource, he built an in-house team that monitors weather patterns to target property damage claims in real-time. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Rather than following traditional law firm business development models, Lopez pioneered a different path. He trains lawyers from scratch instead of poaching talent, turns HR from a cost center into a revenue driver, and tracks case acquisition costs with scientific precision. His Salesforce dashboard measures every metric that matters, from settlement timelines to marketing ROI. The debate between branding and direct response marketing takes center stage as Lopez shares how organic case flow proves brand building pays off. By tracking both marketing-driven and organic leads, he demonstrates why branding matters even when ROI is hard to measure. We discuss: The pivotal moment that changed his firm's trajectory Why you can't excel as both a trial lawyer and CEO How replacing himself in the courtroom accelerated growth Building a C-suite that drives profitability Tracking real-time metrics that matter for scaling Converting overhead departments into revenue generators Time Stamps 00:00 Intro 00:03 Building a Law Firm Like a Business 02:04 Law Firm Management: Turning Cost Centers into Revenue Drivers 03:33 In-House Legal Marketing Innovation: Real-Time Weather Targeting 07:37 Branding vs. Direct Acquisition in Law 08:01 Marketing Strategy: Balancing Brand Building vs Direct Response 12:17 Law Firm Business Development: Growing Your Own Talent Pipeline 15:49 Trial Expertise: Leveraging Board Certification for Growth 18:31 Property Damage Law: Building a Nationwide Practice 23:32 Entrepreneurial Journey: From Travel Business to Law Firm Empire 26:12 Law Firm Branding: Building Your Insurance Attorney 27:57 From Pilot to Success: The Value of Stepping BackManaging cash flow and acquisition costs at scale Guest Details Anthony Lopez is the founder of Your Insurance Attorney, handling first-party insurance claims nationwide with offices in Florida, Georgia, North Carolina, Colorado, and California. His innovative approach to law firm management has helped build one of the fastest-growing insurance litigation practices in the country. Anthony Lopez: LinkedIn Your Insurance Attorney: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

Personal Injury Mastermind

1
311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez 23:21

cách đây 11 weeks trước23:21

23:21

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority. We discuss: How to become THE name in your blue ocean The most common auto defects hiding in standard accident cases Key product liability indicators that signal major settlement potential A strategic framework for evaluating auto product cases Building authority through relationship marketing over advertising Creating work-life integration while handling complex litigation Guest Details Julian Gomez i s a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. Julian Gomez: LinkedIn The Julian C. Gomez Law Firm: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

Personal Injury Mastermind

1
310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One) 34:05

cách đây 12 weeks trước34:05

34:05

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community . Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states. We discuss: Implementing PIMCON insights in real firms Transforming marketing from expense to asset Building systems that scale without losing soul Creating genuine community connections that drive revenue Measuring and tracking unconventional marketing ROI Guest Details Amanda Demanda: The brand-building strategist redefining what's possible in PI Bob Simon: Trial attorney turned referral network master Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:17 Call for Community Speakers 01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand 01:33 Aligning With Your Target Audience 04:35 Making Your Message Pop 08:00 The Power of Bold Branding Choices 11:59 [Transition to Bob Simon] 12:03 Why Personal Relationships Beat VC-Backed Marketing 13:21 The Immigration Lawyer's Million-Dollar Referral Strategy 19:15 Building Your Referral Network 20:25 The Freedom of Focusing on What You Love 20:53 [Transition to Dave Thomas] 21:03 Stop Making Your Firm the Hero 22:14 The Law Tigers Community-First Approach 24:44 Real Community Leadership 26:06 Tracking What Matters 27:03 The Numbers Don't Lie: Grassroots Marketing Results 29:08 The Grassroots Marketing Pyramid 30:06 Closing Call for PIMCON Speakers Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

Personal Injury Mastermind

1
309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay) 25:49

cách đây 13 weeks trước25:49

25:49

Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Before Joe Fried, trucking litigation wasn't a recognized specialty. There were no billboards, no dedicated attorneys, and no community of experts. In this episode of Personal Injury Mastermind, the father of trucking litigation shares how total commitment to mastery built an entirely new field of law. From establishing board certification to uncovering $150M policies others missed, Joe's journey shows how hyper-specialization can create unprecedented opportunities in personal injury law. We discuss: How Joe created and defined trucking litigation as a specialty Why choosing between B2B and B2C marketing defines your practice trajectory Critical evidence preservation tactics that separate experts from generalists The future of trucking litigation: telematics, Amazon logistics, and emerging sub-specialties Building a nationwide referral network by demonstrating genuine expertise When to handle a trucking case yourself vs bringing in specialized counsel Real examples of uncovering massive policies others missed Guest Details Joe Fried pioneered trucking litigation as a specialty practice area and co-founded the Academy of Truck Accident Attorneys. He helped establish the first-ever board certification in truck accident law approved by the American Bar Association and has handled cases in over 40 states. Joe Fried: LinkedIn Fried Goldberg: Website, LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

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Personal Injury Mastermind « » 293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

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293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

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293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine