Community and Collaboration over Competition with Haley Brown of WP Mavens EP 46

Profitable Web Designer with Shannon Mattern

Welcome to Episode 46 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.

I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.

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This week I’m talking with Haley Brown about growing your web design business through collaboration and community.

Haley Brown is a self-confessed Wordpress nerd and design master who has been designing and building Wordpress sites for 10 years. She is one of the founders of WP Mavens, a monthly online membership community for female web designers who are determined to build profitable and productive WP design businesses.

3 lessons from my chat with Haley:

• You can pivot your business when necessary to make ends meet by tweaking your current offerings slightly.
• You’re so much more likely to get success with someone you've already had success with - reach out to old and current clients and offer other services to help their businesses.
• If someone says your prices are too expensive, rather than reducing them, continue to be of service. Break down your offer into smaller chunks to reduce their cost while still delivering the minimum of what they require to move forward.

We also talk about how:

• It took some convincing from her best friend, Emma Kate, to dive into a web design business, but once she started she was all in.
• Her business was referral-based to begin with. She started by offering help to other web designers for free, who would then either hire her to help them implement or refer her to other projects they didn’t take on.
• She co-created WP Mavens to be a supportive community and not add more work, but rather offer bite-sized trainings with templates to support other female web designers in growing their business.

Connect with Haley:

Website: https://haleybrown.co/

Instagram: https://www.instagram.com/haleybrownco

WP Mavens: https://wpmavens.co/

My episode with Emma Kate: https://webdesigneracademy.com/006

PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.