Why You Don't Need a Niche to Get Web Design Clients EP 47

Profitable Web Designer with Shannon Mattern

Welcome to Episode 47 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.

I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.

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This week I’m sharing why you don’t need a niche to get web design clients and the simple yet effective marketing method that does.

The 3 main points to takeaway:

• If you have a niche that is working for you, don’t change anything. But there are so many people out there who need websites and your services and don’t fit into a specific box. Instead, focus on creating solutions and connecting one-to-one with those people who need them.
• Being clear on the type of client you want to help and how you can help them, plus being able to clearly communicate that, means you don’t have to niche down.
• The real work isn’t in the “doing” - it’s in the mind trash that comes up around doing it that makes you freeze up instead of hitting send.

I also touch on:

• What a niche is and how choosing one can help from a marketing perspective when creating copy to speak to your ideal client.
• The difference between marketing through connection and sliding into someone’s DMs.
• How working on perfecting your website or posting on social media actually avoids humiliation, versus the tried and true simple marketing method we teach in the Web Designer Academy.

PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.