Making Yourself Invaluable with Larry Coon

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In this episode of the Sports Business Classroom Audio Experience, host Beau Estes sits down with the GM of SBC, Larry Coon. Larry is a computer scientist and member of the IT department at the University of California, Irvine, but is known around the league as a leading authority on the NBA salary cap. He is the author of the Salary Cap FAQ at, and has been a regular contributor to outlets such as and In this episode we discuss:How and why he originally got interested in the CBAWhat changes he's expecting in the new CBAThe Evolution of SBCHow you can use SBC to land and excel at a job in the NBAHis CBA Mastery CourseLarry makes regular media appearances including television (Spectrum SportsNet, ESPN’s Outside the Lines, and MSG Network), radio and podcasts. He has been featured in the New York Times, Los Angeles Times, Orange County Register, and Sports Illustrated. Larry continues to teach computer science curriculum at California State University, Irvine, and serves as the General Manager and Lead Instructor for Sports Business Classroom, the Executive Session, and is a program lead for the League Salary Cap major. He has also just released his very own online course going deeper than he ever has before into teaching the salary cap. You can learn more at with Beau Estes: Twitter Connect with Larry Coon: Instagram | Twitter | CBA Mastery

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