Never Stop Optimizing Your Website! [Follow Through Fridays]

The Simple and Smart SEO Show

In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I explore key insights from his approach to strategic SEO and his "guided selling" method, emphasizing the importance of breaking down business categories to improve customer experience.
I also share personal updates, including optimizing collections, blogs, and affiliate links. Additionally, I introduce the brand resume visibility audit, a tool to enhance omnichannel presence and ensure smooth transitions during website migrations.

Key Takeaways:

1. Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.
2. Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.
3. Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.
4. Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.
5. Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.

Listener Action Items:

1. Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.
2. Optimize Your Collections: Break down business offers into more specific, targeted categories.
3. Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.
4. Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.

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Chương

1. welcome back to another episode of the Simple and Smart SEO Show podcast. (00:00:00)

2. Guided Selling Approach Explained (00:01:22)

3. Optimizing Categories and Collections (00:03:23)

4. Updating Blogs and Affiliate Links (00:04:54)

5. Visibility Audits and Brand Resumes (00:06:11)

6. Final Thoughts and Announcements (00:08:32)