Ep. 3 Origins - Part 3 - Lost in the Shadows: Strategy Makes Your Business Visible Online

Why Your Business Is Invisible Online

Player FM - Internet Radio Done Right

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Mind The Business: Small Business Success Stories

1
Strategic Growth: Knowing When to Scale Your Business 30:28

cách đây 15 ngày trước30:28

Nghe Sau

Danh sách

Thích

Đã thích

30:28

Building a thriving business isn't always about rapid expansion. When should you hit the accelerator on growth, and when should you pump the brakes? Jannese and Austin are in Nashville, Tennessee to talk with Taku Zhou and Sibusiso Ajayi of TKZ Architecture LLC to explore this crucial entrepreneurial crossroads. The duo shares candid insights from their journey building TKZ Architecture, revealing the moments they knew it was time to scale – and importantly, when it wasn't. They discuss how they balanced the allure of growth against the need to strengthen their foundation through refined workflows, established protocols, and market positioning. Tune in as we unpack the strategic decision-making that goes into sustainable business expansion and learn the telltale signs that you're ready for growth and how to execute that transition successfully. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

cách đây khoảng một năm trước 12:19

MP3•Trang chủ episode

Building Client Relationships: Strategy First, Tactics Later

This episode is all about prioritizing strategy when working with clients.

John, Kelly, and Jim explain why understanding a client’s business goals is essential before jumping into tactics like SEO, PPC, or social media. They discuss how to listen, learn, and develop customized strategies that align with long-term objectives.

Tune in to hear how balancing short-term tactics with strategic planning leads to sustainable growth.

Show Notes

Hosts:

John Maniatis: Digital marketing strategist, focused on helping businesses grow through strategic planning.
Jim Falotico: Digital marketing expert known for aligning tactics with clients' long-term goals.
Kelly Biggs: Marketing consultant that creates client-centered strategies that drive success.

Episode Highlights:

Introduction to the podcast's focus on strategy in digital marketing.
The origin of their weekly meetings and how collaboration led to growth.
Jim explains why tactics alone aren't enough for digital success.
Kelly breaks down strategy vs. tactics and how businesses can better align with long-term goals.
John shares how building client relationships starts with understanding their business struggles.
The importance of having realistic budgets and long-term planning.

Key Strategies Discussed:

Differentiating between quick-win tactics and sustainable strategies.
Understanding client goals to create personalized marketing plans.
Why strategic planning leads to more effective digital marketing.
Building trust and relationships with clients through holistic approaches.

Contact Information:
Website: https://www.ruinvisibleonline.com/
LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

#RUInvisibleOnline, #DigitalMarketing, #BusinessStrategy, #MarketingTips, #MarketingStrategy, #SEO, #BusinessGrowth, #ClientRelationships, #MarketingTips, #PPC,

30 tập

#Business #Marketing #invisibleonline

Ep. 3 Origins - Part 3 - Lost in the Shadows: Strategy Makes Your Business Visible Online

Why Your Business Is Invisible Online

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Building Client Relationships: Strategy First, Tactics Later

This episode is all about prioritizing strategy when working with clients.

Tune in to hear how balancing short-term tactics with strategic planning leads to sustainable growth.

Show Notes

Hosts:

John Maniatis: Digital marketing strategist, focused on helping businesses grow through strategic planning.
Jim Falotico: Digital marketing expert known for aligning tactics with clients' long-term goals.
Kelly Biggs: Marketing consultant that creates client-centered strategies that drive success.

Episode Highlights:

Introduction to the podcast's focus on strategy in digital marketing.
The origin of their weekly meetings and how collaboration led to growth.
Jim explains why tactics alone aren't enough for digital success.
Kelly breaks down strategy vs. tactics and how businesses can better align with long-term goals.
John shares how building client relationships starts with understanding their business struggles.
The importance of having realistic budgets and long-term planning.

Key Strategies Discussed:

Differentiating between quick-win tactics and sustainable strategies.
Understanding client goals to create personalized marketing plans.
Why strategic planning leads to more effective digital marketing.
Building trust and relationships with clients through holistic approaches.

Contact Information:
Website: https://www.ruinvisibleonline.com/
LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

#RUInvisibleOnline, #DigitalMarketing, #BusinessStrategy, #MarketingTips, #MarketingStrategy, #SEO, #BusinessGrowth, #ClientRelationships, #MarketingTips, #PPC,

30 tập

#Business #Marketing #invisibleonline

Tất cả các tập

1
Ep. 30: SEO vs. Social The Search Engine Battle No One Told You About 26:16

cách đây 9 ngày trước26:16

26:16

Think Google is the only way to get found online? Think again. Social media platforms like Facebook, Instagram, and TikTok are becoming powerful search engines; if you're not optimizing for them, you're missing opportunities. In this episode, we dig into the real search battle—SEO vs. Social. The team shares surprising insights, clears up common misconceptions, and explains why your customers might search for you in places you never considered. Episode Highlights: Introduction to the idea of search engines beyond Google. Kelly discusses Facebook and Instagram's evolving role as search engines and the importance of keywords on social media. John explains the significance of diversifying your search strategy across platforms. Jim highlights the need for multi-platform optimization and shares a case study of a client’s successful transition to a broader search strategy. The importance of video content and how it plays into search on new platforms like TikTok. Conclusion on why businesses need to stay adaptable in a changing search landscape. 📌 Key Strategies: ✔️How social media platforms are changing search: Diversifying your search strategy beyond Google to include social media ✔️Why SEO alone isn’t enough anymore: rise of Facebook and Instagram as search engines and their keyword usage. ✔️Using video content to boost visibility on platforms like TikTok. ✔️How to optimize content for different platforms to increase online discoverability. ✔️ The difference between organic search and paid search on social ✔️ Where your business needs to show up to stay competitive Listen now and learn how to get found online—on Google, Instagram, or beyond! Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #SEO #DigitalStrategy #OnlineVisibility #VideoMarketing #SocialMediaStrategy @wsiworld…

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Ep.29 Stop Waiting! How to Actively Seek Referrals and Grow Your Business 9:59

cách đây 16 ngày trước9:59

9:59

Referrals are great—but are they enough to grow your business? John, Jim, and Kelly take on this common belief, discussing how businesses can be more proactive in cultivating referrals, both in person and online. Learn how LinkedIn can be a powerful tool in building relationships with referral partners and expanding your network. Plus, they touch on why even referral-based businesses sometimes invest heavily in ads. Get ready to rethink your strategy! Show Notes Referral-Based Businesses: Kelly kicks off the conversation by highlighting the common belief that referral-based businesses don't need an online presence. The Waiting Trap: Businesses often fall into the trap of waiting for referrals to come without doing much proactively. Client Success Story: Kelly shares an example of a cybersecurity consultant who thought he was fully referral-based, and how LinkedIn helped him scale. LinkedIn Strategies: They discuss how businesses can use LinkedIn to build relationships with referral partners. Kelly stresses the importance of building a buyer persona for your ideal partners. Proactive Referrals: John adds that referrals don’t have to be face-to-face; they can happen through online channels like LinkedIn—making it essential for businesses to leverage these platforms. Paid Ads vs. Referrals: Jim highlights that even referral-based businesses often spend heavily on ads, suggesting that blending brand awareness strategies with referral marketing is important. Final Thoughts: The team concludes that while referrals are valuable, relying only on one channel isn't sustainable, and businesses should spread their efforts across multiple platforms. Key Takeaways Concept of referral-based businesses Importance of proactive referral generation Leveraging online platforms, especially LinkedIn, for referrals Identifying ideal referral partners Building credibility through valuable content sharing Strategies for proactive outreach to potential partners Multi-channel marketing approaches beyond referrals Relationship between brand awareness and referral effectiveness Case study of a cybersecurity consultant's referral strategy Challenges faced by businesses in establishing a strong online presence Actionable Strategies Build Referral Personas: Identify who your best referral partners are and start connecting with them through platforms like LinkedIn. Don’t Wait for Referrals: Be proactive by regularly interacting with your referral network and asking for introductions. Leverage Online Presence: Just because you're referral-based doesn’t mean you can avoid social media. LinkedIn can be a powerful tool for referral growth. Blend Referrals with Ads: Even if most of your business comes from referrals, ads help with brand awareness, especially in competitive markets like legal services. Contact Us: Visit our website: RUInvisibleOnline.com Connect with us on LinkedIn: https://linkedin.com/company/ruinvisibleonline Email us for more insights or to share your feedback: info@ruinvisibleonline.com #RUInvisibleOnline #referralpartners #referralnetworks #Digitalmarketing @wsiworld…

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Ep 28 - Driving Foot Traffic: How Your Website Can Bring Customers To Your Door 19:56

cách đây 23 ngày trước19:56

19:56

What’s the key to getting customers to visit your physical store? In this episode, John, Jim, and Kelly explore how SEO strategies and smart website design can turn online browsers into in-store buyers. Using a case study of a high-end menswear store, they discuss how businesses can leverage their online presence to encourage foot traffic while maintaining a strong digital marketing strategy. Show Notes Website Design Matters: John emphasizes the importance of a well-designed website, noting how poor design can lead to higher bounce rates. Luxury Menswear Case Study: John shares the story of a high-end menswear store in Toronto that uses its eCommerce platform to drive in-store visits, offering a unique experience for confident buyers of colorful, custom clothing. The Video Dilemma: John explains the challenges his client faced when trying to use a high-quality video on the website. The video slowed down the site, negatively impacting the store’s Google ranking due to website performance issues, forcing them to use a carousel instead. Driving Traffic to Physical Stores: Kelly discusses the importance of knowing your website's purpose. For some businesses, the goal is to sell online, while others want to use their site to bring customers into their physical stores, which requires different content strategies. SEO for E-Commerce: Jim and Kelly dive into the unique SEO needs of eCommerce websites, sharing tips on how to optimize product descriptions and user experience to rank higher on Google and convert visitors into customers. Actionable Strategies: Design with Purpose: Make sure your website’s design aligns with your business goals, whether it’s increasing online sales or driving foot traffic. Optimize for Speed: Avoid heavy videos or images in key sections like the homepage, as these can hurt your website performance and Google ranking. Leverage Carousels: If a video slows down your site, consider using image carousels to create a dynamic look without affecting website speed. Know Your Audience: Understand whether your website is meant to inform, sell, or draw customers into your store. Tailor the Contact Us: Visit our website: RUInvisibleOnline.com Connect with us on LinkedIn: https://linkedin.com/company/ruinvisibleonline Email us for more insights or to share your feedback: info@ruinvisibleonline.com #RUInvisibleOnline #OnlinePresence #ECommerce #Digitalmarketing #WebsiteDesign #UserExperience #GoogleRanking #BusinessGrowth #WebsitePerformance @wsiworld…

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Ep. 27 E-Commerce Platforms Unplugged For Online Success 20:22

cách đây 30 ngày trước20:22

20:22

In this episode of "Why Your Business is Invisible Online," the team discusses the pros and cons of various e-commerce platforms, including WordPress, WooCommerce, Shopify, Wix, and Duda. They share insights on choosing the right platform based on business needs, emphasizing the importance of SEO and the challenges of website customization. The hosts highlight the necessity of aligning website content with target audience needs and the value of client collaboration in content creation. The episode aims to help businesses enhance their online visibility and connect with their audience effectively. Takeaways: Overview of e-commerce platforms and their impact on online visibility. Comparison of popular e-commerce platforms: WordPress, WooCommerce, Shopify, Wix, and Duda. Challenges and misconceptions related to migrating between platforms, particularly from WordPress to Shopify. Importance of selecting the right platform based on business size and product offerings. User-friendliness and cost-effectiveness of Wix for smaller businesses. Advantages of Duda for maintaining control over website content and ease of updates. Case studies illustrating the impact of SEO on attracting the right audience. Importance of client collaboration in the content creation process for websites. Summary of key considerations for businesses when choosing an e-commerce platform. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #ECommerce #WordPress #Shopify #Wix #SEO #Digitalmarketing #Duda #WebDesign #ContentCreation @wsiworld…

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Ep. 26 Red Flags When Hiring Digital Marketers: Navigating the Digital Landscape 22:33

cách đây 5 weeks trước22:33

22:33

In this episode we explore the essentials of creating a strong online presence through effective website design and digital marketing. John emphasizes the importance of a well-structured website, while Jim discusses the pitfalls of templated sites and the need for understanding a business's unique identity. Kelly highlights red flags when choosing a digital marketer, stressing curiosity, regular communication, and branding. The episode provides valuable insights for businesses aiming to stand out online by focusing on their unique strengths and strategic digital marketing. Key Takeaways Importance of building an ideal website for online presence Role of digital marketing in enhancing business visibility Understanding unique business needs for effective marketing Pitfalls of using templated websites and lack of differentiation Engaging with clients to uncover specific business challenges Red flags to watch for when choosing a digital marketer Importance of curiosity and communication in client-marketer relationships Significance of branding in digital marketing strategies Necessity of regular communication and reporting on marketing efforts Tailoring digital marketing strategies to fit individual business identities Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #DigitalMarketing #BusinessGrowth #Branding #MarketingStrategy #DigitalStrategy #WebDesign @wsiworld…

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Ep. 25: Website Fundamentals Part 4: Website Fixes And Hacks That Get You Found 13:17

cách đây 6 weeks trước13:17

13:17

In this episode of Why Your Business Is Invisible Online , John Maniatis, Jim Falotico, and Kelly Biggs discuss the real reasons your beautifully designed website might be completely invisible to Google . You’ll discover specific technical issues that could be costing you leads, traffic, and revenue. We’ll break down what Google actually "sees" behind the screen and share strategies to make sure your business doesn’t stay hidden in search results. From meta tags to H1 headings to using high-intent keywords that attract ready-to-buy customers, this episode is packed with actionable insights for boosting your online visibility. If you think your website is great—but Google’s not noticing—you need to tune in. 🔑 Key Takeaways Why your website’s design means nothing if Google can’t "read" it. The essential technical fundamentals every business owner should know. How to use meta tags, headers, and title tags to speak Google's language. The power of shifting to high-intent keywords for stronger, more valuable leads. Real-world client stories: From being invisible to ranking on the first page. How AI-driven search engines are changing the future of online visibility. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline…

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Ep 24. Website Fundamentals Part 3: You Built It But Can Google See You? 23:41

cách đây 7 weeks trước23:41

23:41

Website speed and technical performance could be the reasons your business isn’t showing up online. In this episode, the hosts break down the importance of Core Web Vitals—Google’s key indicators for measuring user experience—and explain how even the most attractive website can become invisible if it doesn’t meet certain benchmarks. You’ll hear real stories from business owners who faced issues with slow-loading pages, outdated plugins, and hidden technical problems that hurt their Google rankings. If your website feels off but you don’t know why, this episode is for you. 💡 Key Takeaways: Page speed matters: Your site should load in 2.5 seconds or less to avoid penalties from Google. Regular maintenance is essential: Updating plugins, themes, and WordPress itself helps prevent security breaches. Optimize for mobile first: For many businesses, more than 40% of website traffic comes from mobile devices. Understand user behavior: Tools like Hotjar and Microsoft Clarity help track user engagement and highlight areas for improvement. Prioritize security: Outdated plugins can leave backdoors for hackers, even if your login details are secure. 🔗 Resources Mentioned: Google Lighthouse – Website performance testing tool SEMrush – SEO analysis and site audit tool Hotjar – Behavior analytics and heatmap tool Microsoft Clarity – Free tool for heatmaps and session recordings Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline…

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Ep. 23 - Website Fundamentals Part 2: Turning The "Ugly Baby" into a "Lead Generator" 36:12

cách đây 8 weeks trước36:12

36:12

In this episode of 'Invisible Online' John, Jim and Kelly discuss the crucial role of a well-structured website in enhancing online visibility and generating leads. John emphasizes the importance of a solid website foundation. Jim shares insights on managing website budgets and offers a creative payment plan to help clients. Kelly highlights the emotional attachment clients have to their websites and stresses the importance of key elements like phone numbers, hero images, and content for SEO. The episode underscores the necessity of investing in quality website development to avoid common pitfalls and achieve long-term success. Episode Highlights: Importance of a Solid Website Discussion on why a well-built website is crucial for online presence and lead generation. Personal Attachment to Websites Kelly shares insights on clients' emotional connections to their websites, impacting their objectivity. Case Study: Diaper Service Website Kelly recounts a specific client story about a diaper service with a poorly designed website. Trust Factors: Phone Number Visibility The significance of having a visible phone number for building trust with potential clients. Hero Image Importance Discussion on the role of hero images in website design and the need for authenticity. Content as the Core Component Emphasis on the importance of quality content for website effectiveness and SEO performance. Client Budget Challenges Discussion on common client struggles with website budgets and the consequences of underfunding. Creative Payment Solutions Jim describes a payment plan that helps clients manage website costs over time. Case Study: Paper Shredding Business Jim shares a story about a startup recycling company pivoting to paper shredding service Importance of FAQs Highlighting the value of FAQs in addressing customer concerns and improving search visibility. Content's Role in SEO Explaining how helpful content enhances authority and trustworthiness in the eyes of search engines. Long-Term SEO Strategy Discussion on the patience required for SEO efforts to yield results compared to quick pay-per-click strategies. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #WebDevelopment #LeadGeneration #SEO #WebDesign #ConversionOptimization #WebsiteOptimization #DigitalStrategy #LandingPages #DigitalMarketing @WSIWorld .…

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Ep. 22 - Website Fundamentals Part 1: The Role of a Well-Structured Website 26:30

cách đây 9 weeks trước26:30

26:30

In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share insights on why a well-designed website is foundational for online visibility. Kelly recounts a story about a client who loved their old website, but it wasn’t converting visitors into leads. After some hard conversations (telling them "the baby is ugly"), they revamped the site to be more user-friendly and focused on conversions. Jim emphasizes the importance of clear calls-to-action, and John discusses the role of an engaging “About Us” page. Tune in to learn how to make sure your website doesn’t just look good but also drives results. Episode Highlights: Introduction to the importance of functional websites for online visibility. Kelly shares the story of a client reluctant to update their outdated website. Jim discusses the role of clear calls-to-action and local SEO in website success. John explains the importance of an engaging “About Us” page and professional headshots. Tips on creating landing pages that convert and drive specific traffic. -Closing thoughts on turning outdated websites into modern lead generators. Key Strategies Discussed: - How to structure your website for trust, clarity, and user engagement. - Why professional headshots and authentic “About Us” pages are crucial. - The importance of specific landing pages tailored to your services. - How local SEO and community involvement boost your online presence. Contact Information: Website: [RUInvisibleOnline.com](http://RUInvisibleOnline.com) LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #DigitalMarketing #DigitalStrategy #ClientSuccess #BusinessGrowth #ClientCentered #WebDevelopment #ConversionOptimization #localSEO…

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Ep. 21- Supercharged Synergy: Invisible Online Team's Superpowers (Super Bowl LIX Special) 33:40

cách đây 10 weeks trước33:40

33:40

Join the Invisible Online Team, inspired by Super Bowl week, to pull back the curtain on their unique blend of talents and reveal how their collective “superpowers” fuel their success. In this Super Bowl LIX special, Jim, Kelly, and John dive into the qualities that set them apart—trust-building strategies, relentless competitiveness, and out-of-the-box thinking—and show how these complementary strengths unite to achieve winning results for clients. Don’t miss this inspiring conversation that will leave you pumped up to harness the power of your own all-star lineup. Show Notes: Introduction to the hosts and a fun overview of their backgrounds. Jim talks about the importance of being measured and strategic in digital marketing. Kelly shares how her competitive drive translates into client success. John reflects on his problem-solving approach and why creativity is key in business. Discussion on how blending individual strengths creates a powerful, results-driven team. Final thoughts on how businesses can leverage their own team’s superpowers for growth. Key Strategies Discussed: - The importance of understanding individual strengths in team collaboration. - How a client-centered mindset drives better business outcomes. - Why taking time to reflect before reacting can save you from costly mistakes. - The role of creativity in digital marketing and problem-solving. Contact Information: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #DigitalMarketing #DigitalStrategy #Teamwork #TeamBuilding #ClientSuccess #BusinessGrowth #ClientCentered…

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Ep 20 Visibility, AI and Finding Diamonds in Your Reviews 10:24

cách đây 11 weeks trước10:24

10:24

In this episode, the team takes a deep dive into how AI and customer reviews influence your business's search engine rankings. John shares the results of a search experiment that reveals why some big-budget firms fail to rank as well despite their heavy spending on paid ads. Jim and Kelly weigh in on the importance of customer service, reviews, reputation management and the need for a strong digital presence. If you want to understand one way AI algorithms evaluate your business and how you can use that knowledge to get ahead, this episode is for you! Show Notes Introducing an AI key to being found online, focusing on reviews, SEO, and digital presence. Kelly kicks off a real-time experiment to see how Toronto law firms rank based on customer reviews and digital strategies. John discusses the surprising results of one of Toronto’s top personal injury law firms like Diamond and Diamond not appearing at the top in AI organic search results. Jim explains how AI is reshaping search rankings and what businesses need to prioritize. The importance of enhancing customer service and reputation to compete with businesses that have larger ad budgets. Conclusion: Why balancing SEO, reviews, and a strong digital presence is crucial to online visibility. Key Strategies Discussed: - The role of AI evaluating customer reviews and business engagement to influence AI search results - How to boost your search rankings by improving customer satisfaction and reputation. - The importance of diversifying your digital marketing strategy beyond paid ads. - Why smaller businesses can compete by focusing on reviews and digital presence. Connect with Us: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #CustomerReviews #ReputationManagement #DigitalMarketing #WSIWorld #SEO #OnlineVisibility #AI #ArtificialIntelligence #SearchRankings #PPC…

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Ep 19: Myth Busters Combined Myths 5-7: Outdated Websites, Bad Google Reviews, PPC Ads 54:48

cách đây 12 weeks trước54:48

54:48

Think you’ve cracked the code to online visibility? Think again! This episode dives into three myths that could derail your digital strategy. From outdated websites to the power of online reviews, and why paid ads aren’t a cure-all, John, Kelly, and Jim leave no stone unturned.

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Ep 18 Myth Busting #7 - PPC Will Solve All Problems 17:15

cách đây 12 weeks trước17:15

17:15

Can PPC Solve All Your Business Problems? Not Quite In this episode, the team tackles the popular misconception that PPC is the ultimate fix for online visibility. While paid ads, especially on platforms like Google, can provide immediate traffic, John, Jim, and Kelly explain why a balanced approach is necessary for long-term success. Jim shares insights from his work with clients in high-competition fields, highlighting the importance of smart bidding and keyword strategies. Kelly discusses how retargeting ads can lower costs while keeping your brand in front of potential customers. Learn how to integrate PPC with SEO to maximize your marketing ROI. Episode Highlights: Introduction to the myth that PPC ads alone can solve business problems. John discusses Google’s local service ads and the rising popularity of PPC in competitive industries. Jim shares his experience with attorneys and other professionals relying on PPC, explaining the pitfalls of high-cost keywords and competition. Kelly talks about retargeting and how to make your ad spend more efficient through diversified strategies. The importance of combining PPC with SEO for a sustainable marketing approach, with real-life examples from clients. Conclusion: Why a balanced approach is crucial to long-term success online. Key Strategies Discussed: The importance of smart bidding and keyword strategies in PPC campaigns. How retargeting can reduce acquisition costs and increase visibility. Why combining PPC with SEO is key to long-term business growth. The role of Google’s local service ads in generating quality leads. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #PPC #SEO #Retargeting #OnlineStrategy #Digitalmarketing #WSIWorld #BusinessGrowth…

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Ep 17 Myth Busting #6 - Negative Reviews Don't Matter 23:52

cách đây 13 weeks trước23:52

23:52

Turning Negative Feedback Into a Positive Strategy Join John Maniatis and co-hosts Jim Falotico and Kelly Biggs as they tackle the often-dreaded subject of negative online reviews. Through real-world examples, like Jim’s jewelry store client dealing with shoplifting accusations, the hosts show how businesses can turn negative reviews into opportunities. With 82% of shoppers reviewing negative feedback before making decisions, this episode is packed with actionable tips on how to manage, respond, and even learn from criticism. Discover how a single well-crafted response can save your reputation and attract more customers. Episode Highlights: Introduction and overview of the growing influence of reviews, especially with AI on the rise. Discussion on why online reviews matter, featuring John’s findings on how reviews affect rankings. Key statistics: 82% of consumers look at negative reviews, and 45% are more likely to engage with businesses that respond thoughtfully. Jim shares a story about a jewelry store dealing with false reviews after a shoplifting incident. Strategies for responding to negative reviews: personal responses versus AI-generated ones. John shares a case study of an HVAC company falsely receiving a negative review intended for a competitor and navigating Google's review removal process. Kelly talks about her experience in choosing a shower system based on reviews and the importance of genuine customer feedback. How reviews can influence your travel choices, with Jim and John sharing their personal decision-making processes when reading hotel reviews. Closing thoughts on handling negative reviews and using them as a tool to improve business practices. Key Strategies Discussed: - Always respond to negative reviews professionally and without making public promises. - Use negative feedback as a way to identify internal issues (e.g., staffing problems). - Encourage satisfied customers to leave positive reviews to balance the occasional negative ones. - Be mindful of the recency of reviews when evaluating a business's current reputation. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://linkedin.com/company/ruinvisibleonline…

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EP. 16 Myth Busting # 5 - Set it and Forget it 18:09

cách đây 14 weeks trước18:09

18:09

In this episode of "Why Your Business is Invisible Online," host John Maniatis from Oakville, Ontario, Canada, along with co-hosts Jim Falotico and Kelly Biggs, debunk the myth of "set it and forget it" in online business visibility. They discuss how many businesses mistakenly believe that merely having a website guarantees leads. Jim shares insights on the necessity of SEO and regular updates, while Kelly provides examples of businesses struggling due to outdated content. The hosts emphasize the importance of ongoing digital marketing efforts and optimizing Google Business Profiles to maintain online relevance and attract customers. Connect with Us: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #OnlineVisibility #LeadGeneration #BusinessGrowth #SEO #websiteupdates #GBP…

Why Your Business Is Invisible Online

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Ep 15 - Myth Busting Series Combined ( Myths. #1 to #4 ) 1:08:47

cách đây 15 weeks trước1:08:47

1:08:47

In this myth-busting episode of Why Your Business is Invisible Online , the team unravels four pervasive misconceptions holding businesses back. Discover why Google Business Profiles matter, why email marketing isn’t obsolete, the real story behind social media and leads, and how more traffic doesn’t always mean success. Packed with relatable stories and expert tips, this episode is your guide to smarter digital marketing. Show Notes Myth 1: Email Marketing is Obsolete Kelly debunks the myth with data on email ROI and real-life examples John shares tips for creating engaging email sequences Jim explains the value of nurturing leads through timely and relevant emails Myth 2: More Traffic Equals More Success John recounts a cautionary tale of bad traffic and website security Kelly emphasizes the value of targeting the right audience Jim explains segmentation and targeting as keys to generating meaningful traffic Myth 3: Social Media Equals More Leads John discusses how social media can generate leads when used strategically Kelly stresses the risks of relying solely on social media and the importance of owned media Jim highlights the importance of branding and long-term social strategies Myth 4: Google Business Profiles Aren’t Important John shares a success story about optimizing a blinds business’s Google Business Profile Kelly explains GBP’s role in local SEO and digital storefronts Jim discusses reviews and their critical role in local visibility Connect with Us: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #GoogleBusinessProfile #LocalSEO #SEO #Email Marketing #DigitalMarketing #CustomerReviews #GBP #OnlineVisibility #LeadGeneration #BusinessGrowth…

Why Your Business Is Invisible Online

1
Ep.14 Myth Busting #4 - Your Google Business Profile Isn't Important 13:33

cách đây 16 weeks trước13:33

13:33

In this insightful episode, hosts John Maniatis, Kelly Biggs, and Jim Falotico explain why optimizing your Google Business Profile (GBP) should be the first step in your digital marketing strategy. John shares a success story about a blinds business that saw a surge in leads after fine-tuning its GBP. Kelly discusses how GBP acts as the “window display” of your business on the internet, while Jim covers the power of customer reviews and frequent updates. They also share actionable tips on how to rank higher in local searches and enhance your business’s credibility. If you want to dominate your local SEO game, don’t miss this episode! Show Notes Host's Perspective on GBP John emphasizes the critical importance of Google Business Profile for local SEO and online visibility. Success Story: Blinds Business John shares a success story about optimizing a blinds business's Google Business Profile, leading to increased business. Importance of Detailed Profiles John discusses how filling in every detail of the Google Business Profile builds trust and attracts customers. Understanding Local SEO Kelly compares online presence to physical stores, explaining how Google Business Profile acts as a digital storefront. The Role of Google Business Profile Jim explains how a well-maintained Google Business Profile is essential for local SEO and visibility. Claiming Your Business Jim discusses the process of claiming your Google Business Profile and the significance of verification. Starting Without a Website Jim mentions that some businesses can thrive with just a Google Business Profile and social media presence. Case Study: Carpet Cleaning Company Jim shares a case study of a carpet cleaning company that improved visibility by updating their Google Business Profile. The Importance of Reviews Jim highlights the significance of customer reviews in boosting a business's credibility and visibility online. Optimizing Google Business Profile Jim discusses how optimizing the Google Business Profile leads to increased leads and business growth. Key Strategies Claim and fully optimize your Google Business Profile for local SEO. Use GBP as an extension of your brand, acting like a "digital storefront." Regularly update your profile with images, FAQs, and product details. Gather reviews to increase credibility and improve rankings. Use Google Business Profile alongside Local Service Ads to increase leads and visibility. Connect with Us: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #GoogleBusinessProfile #LocalSEO #CustomerReviews #MapPack #GBP #OnlineVisibility #GoogleMyBusiness #LeadGeneration #SmallBusinessGrowth…

Why Your Business Is Invisible Online

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Ep.13 - Myth Busting #3 - Social Media Equals More Leads 21:49

cách đây 17 weeks trước21:49

21:49

This episode tackles the myth that social media automatically leads to more business. Hosts John, Kelly, and Jim share why building a massive Instagram following doesn’t guarantee sales and why focusing on email lists and owned media is crucial for long-term success. They explore the importance of pairing social media with paid advertising, the nuances of branding, and how to effectively engage your target audience. Whether you're on Instagram, Facebook, LinkedIn, or TikTok, this episode reveals why a solid social media strategy is about more than just followers! Show Notes Myth Introduction: Social Media Equals More Leads John introduces the myth that social media directly translates to more leads. Social Media's Evolving Role Discussion on how social media platforms have changed over time in generating leads. The Importance of Owned vs. Earned Media Kelly emphasizes the difference between owned media (like email lists) and earned media (social followers). Risks of Relying Solely on Social Media Kelly discusses the risks of building a business on social media platforms. Paid Advertising for Lead Generation John explains that social media can generate leads effectively when using paid ads. Need for a Social Media Strategy Discussion on the necessity of having a social media strategy for long-term brand building. Changing Search Behaviors John raises the trend of users preferring social media over traditional search engines like Google. Meta's Search Engine Integration Kelly talks about Meta's efforts to compete with Google by integrating search features. Posting Frequency on Different Platforms Kelly explains the importance of consistent posting frequency across various social media platforms. Generational Differences in Information Sourcing John notes Gen Z's tendency to use social media for searches instead of Google. Influencer Marketing and Trust Discussion on how younger generations trust influencers over traditional advertising methods. Conclusion: Social Media's Role in Lead Generation Wrap-up of the discussion, reiterating that while social media isn’t a direct lead generator, it’s essential for visibility. Key Strategies Social media should be part of a broader marketing strategy, not the sole focus. Rely on owned media (e.g., email lists) rather than vanity metrics like followers. Social media works best for brand awareness, while lead generation often requires paid advertising. Adapt your social media strategy to the platform and audience—TikTok, Instagram, LinkedIn, etc. Stay aware of changes in social media algorithms and content policies to avoid losing your audience. Connect with Us: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #SocialMediaStrategy #EmailMarketing #BrandAwareness #VanityMetrics #DigitalStrategy #LeadGeneration #BusinessGrowth #BrandBuilding…

Why Your Business Is Invisible Online

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Ep.12 Myth Busting #2 - More Traffic Means More Success 13:24

cách đây 17 weeks trước13:24

13:24

Episode Description More traffic doesn’t always mean more success! John, Kelly, and Jim explore how website traffic can be misleading if it's not quality traffic. They discuss the importance of targeting the right audience, maintaining website security, and using negative keywords to reduce unwanted traffic. With stories from a legal firm, a restoration company, and an accounting practice, this episode offers a deeper look at how audience segmentation and digital strategy can drive better conversion rates and online business growth. Show Notes Myth-busting: “More traffic equals more success” John shares a story about a lawyer’s website that was hacked with unwanted content, highlighting the importance of website security and maintenance Jim’s experience with a home services site that got hacked before the SSL certificate was activated Kelly explains how analyzing SEO reports can reveal the difference between low-quality traffic and targeted traffic How an accountant adjusted their marketing strategy to attract 1099 contractors instead of side hustlers, leading to better conversions Jim emphasizes the use of negative keywords to prevent irrelevant traffic from paid ads The importance of audience segmentation and understanding your target customer’s journey Final thoughts: More traffic is not always better; focus on quality, not quantity! Key Strategies Target Quality Traffic: Focus on attracting visitors who match your ideal customer persona to improve conversion rates and reduce wasted efforts. Website Security: Maintain website security, including regular updates and SSL certificates, to prevent inappropriate content and maintain online reputation. Use Negative Keywords: Implement negative keywords in your ad campaigns to filter out irrelevant traffic and avoid wasted ad spend. Analyze SEO Reports: Use SEO reports to understand traffic patterns, optimize for quality traffic, and adjust your marketing strategies accordingly. Audience Segmentation: Clearly define your target audience and use segmentation to tailor content and advertising strategies for better engagement and lead generation. Connect with Us: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #WebsiteTraffic #SEOReports #DigitalMarketing #Audience Segmentation #ConversionRates #TargetAudience #QualityLeads #WebsiteSecurity #NegativeKeywords…

Why Your Business Is Invisible Online

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Ep.11 Myth Busting #1 - Is Email Marketing Obsolete or Just Misunderstood? 26:43

cách đây 18 weeks trước26:43

26:43

Episode Description: Email marketing may be old, but it’s far from dead! In this episode, John, Kelly, and Jim discuss how email is still one of the most powerful tools for digital marketing. From nurturing leads to building emotional connections with customers, the hosts share real-world examples and key strategies to maximize your email marketing efforts. Learn how to use segmentation, personalization, and effective visuals to boost engagement and increase your ROI. Whether you're in home services or another industry, this episode is full of valuable marketing insights! Show Notes: Myths in Digital Marketing John lists common myths, including email marketing's obsolescence and the belief that more traffic equals more success. Email Marketing Discussion The conversation kicks off with the question: Is email marketing dead? Kelly shares her strong opinions. Statistics on Email Engagement Kelly presents statistics showing consumer preferences for promotional emails and the high ROI of email marketing. Nurturing Leads through Email Discussion on the importance of nurturing leads via email marketing to maintain customer relationships. Importance of Timely Communication Highlighting the significance of timely communication and email as a tool for staying top of mind with potential clients. Effective Email Strategies John emphasizes the need for clear benefits and calls to action in emails, especially within the first nine seconds. Home Services Email Marketing Jim shares insights on how home service companies use emails to remind clients of maintenance tasks and promotions. Customer Engagement through Value Discussion on providing value in emails, such as reminders and discounts, to keep customers engaged. Email Sequences for Nurturing John explains the effectiveness of using email sequences to nurture leads, especially in eldercare services. Visuals vs. Text in Emails Debate on the effectiveness of visuals versus text in emails and how it varies by brand recognition. Segmentation in Email Marketing The importance of email segmentation is discussed, allowing tailored communication for different audience segments. Personalization Importance Discussion on the significance of personalization in email marketing to build connections with potential customers. Email Journey Insights Exploring the different stages of customer engagement and information sharing through email marketing. Brand Consistency Emphasizing the need for maintaining brand tone and values in email communications to foster community. Segmentation Strategies Highlighting the effectiveness of segmentation in targeting specific audiences with personalized offers and messages. Email Marketing Myth Busted Concluding that email marketing is not obsolete, reinforcing its essential role in digital marketing strategies. Key Strategies: Debunking common myths in digital marketing, particularly regarding email marketing. The relevance and effectiveness of email marketing in today's digital landscape. Importance of personalization in email communications to build trust and familiarity. Strategies for nurturing leads through consistent email communication. The significance of providing value in email marketing to foster customer relationships. The "nine-second rule" and its implications for email design and content engagement. Real-world examples of successful email marketing strategies in various industries. The role of segmentation in tailoring email content to different audience groups. Emphasizing customer loyalty through personalized marketing approaches. The necessity of maintaining a consistent brand tone in email communications. Connect with Us: Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #EmailMarketing #DigitalMarketing #LeadNurturing #Personalization #Segmentation #BusinessGrowth #CustomerLoyalty…

Why Your Business Is Invisible Online

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Ep.10 The FOUND Framework (Complete Series): Your Roadmap to Online Visibility 1:53:03

cách đây 19 weeks trước1:53:03

1:53:03

Episode Overview: Join John, Jim, and Kelly as they unpack the FOUND Framework, your roadmap to online visibility. Learn how to optimize your website, craft original content, target the right audience, nurture leads, and leverage data to stay ahead in an ever-evolving digital landscape. Packed with case studies, expert insights, and actionable tips, this episode is your guide to standing out in the crowded online marketplace. Episode Highlights: The FOUND Framework: Fully Optimized: Insights into creating SEO-friendly websites that are technically sound and user-focused. Original Content: The importance of authentic, engaging content tailored to your audience. Understanding Your Audience: How to develop detailed buyer personas and use data to craft targeted strategies. Nurturing Leads: Techniques to engage and retain prospects over time. Data-Driven Strategy: Leveraging analytics to refine marketing efforts. Stories and Case Studies: Jim’s challenges with a self-built website for a med spa and the power of SEO basics. Kelly’s content optimization journey with small businesses, showcasing the ROI of tailored storytelling. John’s ongoing work with a comprehensive pregnancy course, highlighting the need for persistence in nurturing leads. Practical Tips for Optimization: Importance of naming images and optimizing metadata for search engines. Using tools like heatmaps to track user behaviour and enhance website navigation. Crafting content that aligns with Google’s evolving algorithms and AI platforms like ChatGPT and Perplexity. Nurturing and Personalization: Why businesses must engage consistently with their audience—even before they're ready to buy. The value of segmentation and personalization in email marketing. Key Topics: Introductions and the FOUND Framework overview. Fully Optimized: Building a solid SEO foundation. Case studies: From med spas to home services. Original Content: How authenticity drives visibility. Lifestyle photography and its impact on brand storytelling. Understanding Your Audience: Persona development and targeting. Platforms and demographics: Where your audience is hanging out. Nurturing Leads: Engagement strategies that build trust. Data-Driven Strategy: Using analytics for competitive advantage. Connect with Us! Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #OnlineVisibility #DigitalMarketing #SEO #ContentMarketing #InvisibleOnline #DigitalStrategy…

Why Your Business Is Invisible Online

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EP. 9 The FOUND Framework : Part 5 - "D" - Data doesn't lie - but are you listening? 25:35

cách đây 19 weeks trước25:35

25:35

Data doesn’t lie - but are you listening? In this episode, John, Jim, and Kelly break down how data empowers online strategies. From understanding branded vs. non-branded keywords to analyzing user behaviour with tools like Hotjar, learn how actionable insights can boost your visibility and conversions." Episode Highlights: What is Data-Driven Strategy? Key Performance Indicators (KPIs) like traffic, engagement, and conversion rates. Why defining and measuring success upfront is critical. Branded vs. Non-Branded Keywords Case study: Weight-loss med spa optimized for generic terms like "Botox near me." Strategies for creating content to capture non-branded search traffic. Engaging Clients with Data Balancing detailed insights with actionable results for clients focused on leads and revenue. Optimizing Websites with Behavioural Data Tools like Hotjar and Microsoft Clarity to analyze user interactions. “Above-the-fold” design principles and CTA improvements boosting conversions. Competitive Analysis for Strategic Planning Demonstrating competitor performance and market gaps to potential clients. Leveraging data to blend paid ads and SEO for a comprehensive strategy. Key Strategies Discussed: Aligning content with customer search intent for non-branded keywords. Using behavioural analysis tools for actionable website improvements. Educating clients about the benefits of integrating paid and organic strategies. Connect with Us! Website: Visit https://www.ruinvisibleonline.com/ for more episodes, resources, and contact information. LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #SEO #DataDriven #DigitalMarketing #WebOptimization…

Why Your Business Is Invisible Online

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EP 8 The FOUND Framework: Part 4 - "N" - Mastering the Art of Nurturing Leads: Strategies for Consistent Client Engagement and Long-Term Success 30:05

cách đây 21 weeks trước30:05

30:05

In this episode, John, Jim, and Kelly explore Letter “N” of the FOUND Framework and dive into the importance of “Nurturing Relationships” to build a loyal customer base and drive long-term success. They discuss real-life examples of businesses using consistent engagement strategies, personalized content, and A/B testing to reach the right audience and increase conversions. Discover how to turn potential clients into loyal customers, from automating workflows to segmenting audiences effectively. Episode Highlights Importance of Nurturing Relationships: Why consistent engagement builds loyalty and trust with your audience. Personalized Content in Lead Nurturing: Crafting automated workflows to keep leads engaged and guide them through the buyer’s journey. Value Exchange in Lead Nurturing: How nurturing allows businesses to stay connected, even if clients aren’t ready to buy immediately. Power of Persistence: A real-life IBM story showing how consistent follow-up can pay off in client relationships. Brand Consistency Across Channels: Using video, email, and in-person engagement to maintain authenticity and connection. Key Strategies Segment and Personalize: Use email segmentation to customize messages based on audience preferences. Utilize A/B Testing: Experiment with different nurturing tactics to refine your strategy over time. Leverage Automated Workflows: Streamline client engagement with automated emails that align with specific interests. Be Persistent, But Authentic: Stay top of mind by offering valuable content that builds trust over time. Connect with Us! Website: ruinvisibleonline.com LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #LeadNurturing #ClientEngagement #LeadGeneration #ContentMarketing #LeadConversion #ClientRetention…

Why Your Business Is Invisible Online

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Ep 7 The FOUND Framework: Part 3 - "U" -How Can Understanding Your Audience Transform Your Online Marketing Strategy? 26:46

cách đây 21 weeks trước26:46

26:46

Episode Description: How well do you know your audience? In today’s episode, John, Jim, and Kelly explore Letter “U” of the FOUND Framework “Understanding Audience” and why understanding your audience demographics and behaviors is the cornerstone of successful online marketing. Whether you’re in the niche funeral industry or managing family-based elderly care, they provide practical advice on developing personas, addressing emotional concerns, and crafting content that resonates. Learn how a deep understanding of your clients can be the difference between high-ranking, engaging content and overlooked, generic posts. Episode Highlights Understanding the Audience: Why knowing your audience’s needs and behaviors is the first step in creating successful marketing strategies. Creating Buyer Personas: Developing accurate personas as a “compass” to guide content and avoid generic marketing. Marketing in Niche Industries: Adapting content to reflect industry-specific issues, using a pharmaceutical sales case study. Effective Elderly Care Marketing: Addressing family decision-makers to build empathy and trust with clients. Funeral Home Industry Insights: Adapting marketing to reflect sensitivity and changing client needs due to COVID-19. Social Media Targeting by Generation: Identifying which platforms resonate with different age groups—Facebook for Boomers, Instagram for Gen X, and TikTok for Gen Z. Key Strategies Define Personas Deeply: Avoid generic marketing by understanding emotional drivers, especially in industries like elderly care where family members are decision-makers. Tailor Content for Niche Markets: Reflect client concerns and engage industry professionals through specific, relevant content. Adjust Platform Use by Audience: Tailor social media strategies according to generational preferences, such as targeting Gen X on Instagram and Boomers on Facebook. Connect with Us! Website: ruinvisibleonline.com LinkedIn: https://linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #OnlineMarketing #MarketingTips #DigitalMarketing #MarketingTips #BusinessVisibility #BuyerPersonas #ContentCreation…

Why Your Business Is Invisible Online

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Ep. 6 The FOUND Framework: Part 2 - "O" - AI Won't Make You Stand Out, Here's What Will 20:13

cách đây 22 weeks trước20:13

20:13

What makes your business stand out in a world of AI-generated content? This episode takes you to the second step of the FOUND framework: O Original Content . John, Jim, and Kelly discuss why Google rewards authenticity and why relying on generic, repetitive content might keep you invisible. From storytelling to using unique visuals, they share real-life examples of businesses that saw big results by keeping their content fresh and original. Tune in to learn how to make your brand memorable and discoverable. Episode Highlights The Power of Original Content for Online Visibility The FOUND framework emphasizes the importance of getting “found” online, and Original Content is key to achieving that. John explains how unique, high-quality content signals trust to search engines like Google, which in turn boosts your visibility and rankings. Why Google Loves Authenticity Over AI Content Jim shares insights on why Google prioritizes unique, relevant content and how AI-generated material often lacks the personal touch that both search engines and audiences value. Fresh perspectives and genuine insights give you a competitive edge in today’s digital landscape. Case Study: Legal Content That Drives Results John discusses a law firm that invested in creating specialized, original content tailored to its target clients. The firm improved its rankings by moving away from generic legal jargon and focusing on engaging up-to-date topics. It attracted new clients, demonstrating the real-world impact of a strong content strategy. Real Images vs. Stock Photos: Building Connection Through Visuals Kelly highlights why real photos resonate more than stock images, especially for brands looking to build trust. She shares a success story from a healthcare client who used real images to create a more relatable, engaging brand presence, proving that authentic visuals are essential for making a lasting impression. Storytelling as a Core Part of Brand Identity Kelly introduces the concept of storytelling to create a distinct brand voice. One client clarified their culture, values, and mission by working with a professional storyteller, making their brand memorable and authentic. This personalized approach strengthens authority and connection with the audience. Original Content Across Platforms Original Content doesn’t stop with blog posts or website pages—it should extend to social media, About Us pages, and more. Jim discusses how social posts with real images of customers or team members consistently outperform generic content, especially when building a local presence. Consistent authenticity across all platforms reinforces your brand and builds trust. Key Takeaways Unique Content Drives Search Rankings Google values original, audience-relevant content because it provides fresh insights that stand out from repetitive or generic information. Investing in unique blog posts, images, and resources helps your business rank higher and reach the right audience. The Power of Authentic Imagery Real photos of your team, customers, or community resonate more than stock images and help build a stronger brand presence. Authentic visuals increase audience engagement and create a more relatable online experience. Consistency Across Platforms Original Content should extend to every aspect of your online presence. From social media to your About Us page, staying authentic and consistent reinforces your brand identity and helps potential customers feel connected to your business. Connect with Us! Website: RUInvisibleOnline.com LinkedIn: https://www.linkedin.com/company/ruinvisibleonline Episode Tags: #OriginalContent #FOUNDFramework #SEO #OnlineVisibility #GoogleSearch #Authenticity #ContentMarketing #RUInvisibleOnline…

Why Your Business Is Invisible Online

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Ep. 5 The FOUND Framework: Part 1 - "F" - Are You Fully Optimized or Just Invisible Online? 18:27

cách đây 23 weeks trước18:27

18:27

If Google and search engines can’t find you, neither can your ideal customers. In this episode, we’re launching the FOUND framework starting with the letter F “Fully Optimized,” John, Jim, and Kelly discuss what it takes to get noticed online. They explore the common reasons websites remain invisible and share effective optimization strategies that ensure your content is ready for search engines and AI. With practical tips and examples, you’ll learn what matters most for ranking well and being seen by the people who need your business. Episode Highlights F.O.U.N.D. Framework Overview John explains the F.O.U.N.D. framework’s role in building a visible online presence, covering Fully Optimized, Original Content, Understanding Audience, Nurture Engagement, and Data-Driven Strategy as essential components for online success. The Power of F, which is being “Fully Optimized” for Visibility The team explores what “Fully Optimized” truly means, from technical SEO and content structuring to essential setup steps so your website can be easily found on Google and other search engines. Avoiding Common SEO Mistakes Jim shares real-world examples of websites that look great but struggle to be found because of missing SEO essentials. They discuss optimization steps such as effective page naming, image alt text, and internal linking to improve searchability. Expanding Reach with Regional SEO Jim highlights how location-based strategies, like creating local pages, can help businesses attract a broader, regional audience by making them easier to find in search results. Optimizing Social Media for Search Kelly explains that search optimization doesn’t stop with websites; social media profiles also need to be optimized, especially as AI-driven search tools become more popular. Staying Visible with Emerging Search Trends The hosts discuss Google’s Search Generative Experience (SGE) and other AI-powered search platforms, emphasizing how businesses can adapt to these shifts to remain visible as search technology evolves. Key Takeaways Technical SEO for Better Visibility Ensure your website’s structure, image names, and page titles are optimized so that Google and other search engines can easily index and rank your content. Use alt tags, meta descriptions, and internal links to improve searchability and user experience. Content Optimization to Rank Higher Keep content detailed, keyword-focused, and well-organized to signal expertise to search engines. Regularly update your content to stay relevant and target high-intent search queries. Multi-Platform Strategy for Broader Reach Tailor content for each social media platform, using the right keywords and formats to reach your ideal audience. Keep an eye on emerging AI-powered platforms and adjust your strategy to stay visible as new technologies develop. Connect with Us! Website: RUInvisibleOnline.com LinkedIn: https://www.linkedin.com/company/ruinvisibleonline #SEO #OnlineVisibility #DigitalMarketing #FOUNDFramework #GoogleSearch #SearchOptimization #AI #RUInvisibleOnline…

Why Your Business Is Invisible Online

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Ep. 2 Origins - Part 2 - My Website Isn’t Working . Debunking Myths About Search Engines 19:36

cách đây 24 weeks trước19:36

19:36

Why Isn’t My Website Working? FAQs, Scaling and SEO Realities Join John, Jim, and Kelly as they tackle the most frequent questions businesses have about digital marketing. They break down why good design isn’t enough for website success and highlight the role of SEO in online visibility. Kelly shares insights on setting realistic expectations, while Jim explains the balance between short-term paid ads and long-term organic growth. Tune in to learn how to manage client expectations, optimize marketing strategies, and scale your business. Show Notes Hosts: John Maniatis: Digital marketing strategist, focused on optimizing online presence. Jim Falotico: A Digital Marketing expert dedicated to building technically sound websites. Kelly Biggs: A Marketing consultant passionate about aligning strategies with business growth goals. Episode Highlights: Introduction to common client questions about digital marketing. Jim explains why a beautiful website may not be effective if not optimized for SEO. Kelly discusses managing expectations around SEO costs and results. John talks about the importance of long-term strategies for scaling businesses. The team explains how to balance paid ads and organic growth for sustainable success. Final thoughts on setting realistic goals and scaling effectively. Key Strategies Discussed: Aligning digital marketing strategies with overall business goals. The importance of technically sound websites for effective SEO. Managing expectations regarding the cost and timeline of SEO and paid ads. Balancing immediate results (PPC) with long-term growth (SEO). Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://www.linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #SEO #Digital Marketing #Scaling #BusinessGrowth #DigitalStrategy #PPC #MarketingTips #WebDevelopment #MarketingStrategy…

Why Your Business Is Invisible Online

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Ep. 1 Origins - Part 1 - Clicks and Risks: From Corporate Titles to Digital Agency Ownership 21:08

cách đây 24 weeks trước21:08

21:08

Join John, Jim, and Kelly as they discuss their transition from established corporate careers to founding their own digital marketing businesses with WSI. In this episode, they recount their early days in Toronto just before the COVID-19 pandemic hit. Kelly talks about leaving a successful sales career and navigating entrepreneurship with her husband. Jim shares how he pivoted from corporate sales to franchising, and John reflects on his decision to move from running a marketing department to running his agency. Hear their insights on starting a business amid a global crisis. The hosts discuss the importance of relationships and resilience in building their businesses. Tune in to learn how they overcame unexpected challenges and grew their agencies by staying connected and adaptable. Show Notes: Hosts: John Maniatis – Digital marketing strategist from Oakville, Ontario. Jim Falotico – Former corporate sales leader turned digital marketing entrepreneur. Kelly Biggs – Sales expert and co-founder of a digital marketing agency with her husband. Key Highlights: Introduction to the podcast and how the hosts met at WSI in January 2020. Kelly’s transition from corporate sales to launching a digital marketing agency. Jim’s background in corporate sales and how franchising changed his career path. John’s journey from managing a marketing department to starting his own business. The impact of the COVID-19 pandemic and the pivot to virtual networking and BNI. Final thoughts on the power of adaptability and relationships in business. Key Strategies Discussed: Leveraging LinkedIn and BNI for remote networking during the pandemic. Transitioning from corporate roles to digital entrepreneurship. Building strong client relationships to grow a business. Adapting digital marketing strategies in uncertain times. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://www.linkedin.com/company/ruinvisibleonline #DigitalMarketing #Entrepreneurship #RUInvisibleOnline #Digitalmarketing #BrandStrategy #DigitalMarketingJourney #WSI #EmbraceDigitalStayHuman #GetFound #BNI #LinkedIn…

Why Your Business Is Invisible Online

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Ep. 3 Origins - Part 3 - Lost in the Shadows: Strategy Makes Your Business Visible Online 12:19

cách đây 24 weeks trước12:19

12:19

Building Client Relationships: Strategy First, Tactics Later This episode is all about prioritizing strategy when working with clients. John, Kelly, and Jim explain why understanding a client’s business goals is essential before jumping into tactics like SEO, PPC, or social media. They discuss how to listen, learn, and develop customized strategies that align with long-term objectives. Tune in to hear how balancing short-term tactics with strategic planning leads to sustainable growth. Show Notes Hosts: John Maniatis: Digital marketing strategist, focused on helping businesses grow through strategic planning. Jim Falotico: Digital marketing expert known for aligning tactics with clients' long-term goals. Kelly Biggs: Marketing consultant that creates client-centered strategies that drive success. Episode Highlights: Introduction to the podcast's focus on strategy in digital marketing. The origin of their weekly meetings and how collaboration led to growth. Jim explains why tactics alone aren't enough for digital success. Kelly breaks down strategy vs. tactics and how businesses can better align with long-term goals. John shares how building client relationships starts with understanding their business struggles. The importance of having realistic budgets and long-term planning. Key Strategies Discussed: Differentiating between quick-win tactics and sustainable strategies. Understanding client goals to create personalized marketing plans. Why strategic planning leads to more effective digital marketing. Building trust and relationships with clients through holistic approaches. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://www.linkedin.com/company/ruinvisibleonline #RUInvisibleOnline, #DigitalMarketing, #BusinessStrategy, #MarketingTips, #MarketingStrategy, #SEO, #BusinessGrowth, #ClientRelationships, #MarketingTips, #PPC,…

Why Your Business Is Invisible Online

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Ep. 4 Origins (Complete Series) - From Corporate to Clicks: Debunking Myths and Getting Found Online 48:37

cách đây 24 weeks trước48:37

48:37

From Corporate to Clicks: Debunking Myths and Getting Found Online In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share their transition from corporate roles to digital marketing entrepreneurs. They reveal the common myths about online visibility and the importance of a strategic approach over a tactical one. The hosts discuss why a beautiful website isn’t enough without technical optimization, how to navigate social media platforms effectively, and why connecting with your target audience is critical. This episode provides actionable advice for those looking to maximize their online visibility and connect better with their audience. Show Notes Hosts: John Maniatis: A digital marketing strategist, focusing on creating strong online foundations. Jim Falotico: A Digital Marketer dedicated to optimizing websites for visibility and conversion. Kelly Biggs: Marketer with a passion for aligning strategies to achieve business goals. Episode Highlights: Introduction and the hosts’ backgrounds in corporate America and Canada The shift from corporate roles to digital entrepreneurship. Common myths about digital marketing and online visibility. Why a beautiful website alone isn't enough without technical optimization. Kelly’s insights on social media alignment and branding. Jim’s strategies for using LinkedIn and networking effectively during the pandemic. John’s approach to building long-term client relationships through strategic planning. Key Strategies Discussed: Why tactics alone won’t drive growth; strategy is essential. How website technical optimization impacts online visibility. The role of social media in connecting with target audiences. Tips for leveraging business networking during challenging times. Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://www.linkedin.com/company/ruinvisibleonline #RUInvisibleOnline #DigitalMarketing #OnlineVisibility #MarketingStrategy #WebOptimization #SEO #BusinessGrowth #DigitalGrowth #LinkedInTips #OnlineGrowth…

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Why Your Business Is Invisible Online « » Ep. 3 Origins - Part 3 - Lost in the Shadows: Strategy Makes Your Business Visible Online

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Why Your Business Is Invisible Online « »
Ep. 3 Origins - Part 3 - Lost in the Shadows: Strategy Makes Your Business Visible Online