Finding ‘Home’ in Yoga: Martine Hamers on Building a Studio around Community

Yoga Biz Champ with Michael Jay

In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California.
Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients.
Highlights:

• Cultural Integration through Yoga - Martine’s background in corporate anthropology and her experiences in Brazil influence her studio’s emphasis on community and cultural integration.
• Creating Community in the Pandemic: The isolation Martine experienced as a new mom during the pandemic led her to create Home Studio, a place for meaningful connections and support.
• Innovative Community Building: Home Studio hosts unique offerings like donation-based community classes and partnerships with local musicians for live music yoga sessions, fostering a strong local network.
• - Business Growth Challenges: Martine discusses the challenges of marketing, finance, and finding the right help, highlighting the importance of investing in services like the SalesARM for improving client retention and engagement.
• - Embracing Leadership: Martine shares insights on the importance of clear communication, setting expectations, and the journey to confidently stand in her role as a studio owner, making tough decisions for the betterment of her studio and community.

Apps, Websites, and Tools Mentioned:
http://www.yogabizchamp.link/podlink to find all of my partner resources
- Canva: Utilized for marketing and branding, allowing for creative and professional-looking promotional materials.
- FitDegree: The studio management software used by Home Studio, noted for its community features that facilitate communication and engagement among members.
- The SalesARM: A service employed by Home Studio to enhance client retention and engagement, demonstrating Martine’s strategic approach to building and maintaining her yoga community.
Martine Hamers' story is a testament to the transformative power of yoga not just as a practice, but as a foundational element for building community and connection in challenging times. Her innovative approach to running Home Studio serves as inspiration for yoga studio owners everywhere, proving that with passion, creativity, and the right strategies, it’s possible to create a thriving business that deeply impacts the lives of its members.
https://www.homestudio.yoga/
https://www.instagram.com/homestudio.yoga/
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Michael Jay - Yoga Biz Champ

Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.

With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.

His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.

• Certified Yoga Biz Consultant •
• FitTech Partner •
• Yoga Studio Launch & Growth Specialist

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink