627: How to Deal with Competitors Opening

The Business of Boutique Fitness

Competitor opening nearby?

Cue spiking stress, nagging worries and the heavy weight of dread.

But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Competitors Opening.

How to go on offense:

• Flip the script: instead of a threat, consider competitors an opportunity to grow

• Do your homework: research your competitors' positioning, pricing and promotions

• Bypass the price war: know your worth and refuse to undercut your value

• Brag better: revisit marketing strategies and reinforce your unique selling points

• Nurture your peeps: seek feedback, enhance client service and love on your team

Keep in mind that competition is healthy and can make your studio even stronger. Replace the “what-ifs” with an optimistic outlook in Episode 627.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

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