Owning A Gym Is Not The Goal

Built To Grow Fitness Business

Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one?

If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.

Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that serves you. One that runs smoothly whether you’re on-site or on vacation.

Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals – whatever they may be. Whether it’s scaling your business, diversifying your income, or spending more time with family, your gym should help you get there.

Tim and Randy explore this idea in this week’s episode, discussing how owning a gym is just the starting point for creating a life on your terms.

Tune in to learn how to start working on your business instead of just in it.

Key Takeaways:

• Intro (00:00)
• From gym owner to entrepreneur (01:29)
• The gym should serve you, not the other way around (04:12)
• The importance of systems and delegation (09:50)
• Mindset blocks and overcoming guilt as a gym owner (13:32)
• Defining success and creating a vision for the future (21:52)
• Aligning your business with personal goals (24:23)

Additional Resources:

- Apply to join the Iron Circle

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

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