#296 - Jessica Young, Bubble Goods - Building a Marketplace for CPG Brands

DTC POD: How The Best Brands Are Built

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On this episode of DTC pod we cover:
1. Introduction to Bubble Goods
2. The Journey of Jessica Young
3. The Purpose of Bubble Goods
4. Strategies and Features of Bubble Goods
5. Marketing and Growth Strategies
6. Customer and Brand Relationship
7. Bubble Goods' Target Customer
8. Importance of Curation in the Marketplace

Timestamps
02:53 Jessicas start
06:54 First teammember at Daily Harvest
08:32 Seeking mentorship for navigating unfamiliar territory.
12:48 Fast-paced startup, focus on product and growth.
17:31 Supply and demand, sales, consumer overwhelm, discovery.
19:15 Etsy-style marketplace for health food brands.
24:30 Curation trend important for marketplace success.
25:17 Brands expand sales through various online channels.
31:01 New Naples pizzas flash frozen and shipped.
33:29 Marketplaces benefit from promotion and brand alignment.
38:11 Get brands, scale demand, grow.
41:36 Submit under criteria, white background, Canva templates, easy flow.
45:26 Promotion is invaluable for brand growth.
47:54 High standards, transparency, brand partners, trust.
49:21 Investing in brand story for ultimate conversion.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Jessica Young - Founder of Bubble Goods
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Castmagic