623: Cultivating your Core Values as a Business

The Business of Boutique Fitness

Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them?

You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values.

Some need-to-knows:

• Rules to live by: core values set clear expectations for your team

• Brand identity: these principles differentiate your studio and define your uniqueness

• Code of honor: standards that guide your team, set boundaries and inspire behavior

• Personal pledge: core values should reflect your non-negotiables and commitment

• Coaching compass: priorities to reinforce compliance and call out performance issues

Common core values include integrity, collaboration, timeliness, accountability, honesty, respect and more. Outlining and reinforcing your studio’s core values fosters teamwork and steers progress in the same direction.

Cultivating your core values doesn’t have to be an overwhelming undertaking. Learn the quick play-by-play in Episode 623!

Catch you there,

Lise

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