The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym

The Optimal Aging Podcast

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM.

Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more emotional and follow the “hero’s journey” – with the client as the hero and him as the helper.

They’re Luke Skywalker. He’s Obi-Wan Kenobi.

I loved it when Ryan told me this – because this is a key point I make to gym owners about marketing: It’s not about you!

Ryan recently doubled his gym’s space and is enjoying strong growth with his business. So, I asked him to come on Optimal Aging and tell other fitness professionals how he communicates and serves thiss often-neglected segment of the population.

Ryan's one of the nicest guys in fitness. I know you'll enjoy our conversation.

Online Links and Resources
Leverage Fitness Solutions
Ryan on LinkedIn
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market