Những podcast Bec Chappell hay nhất (2024)

1
Do you think content works across social media or should the content be different for each platform 10:20

3d ago10:20

10:20

Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no. There are challenges in creating content that works across all platforms because not all platforms want the same kind of content. However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cro…

1
Navigating the AI Landscape with Charlotte Lane 30:01

5d ago30:01

30:01

There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds. But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting? I am joined by my fav content unico…

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Stop worrying about social media marketing... please 13:38

10d ago13:38

13:38

When did marketing become "social media?" Well today I am here to remind you that social media shouldn't make up more than 15% of your overall marketing strategy... Want more of my thoughts on social media marketing and where it should fit, then download my White Paper "Social Media Won't Save Your Marketing" Get your copy here. DOWNLOAD MY CONTENT…

1
Unlocking Passive Income Streams with Kate Toon 26:48

12d ago26:48

26:48

Passive income, either you've been living under a rock or you've heard the hype about Passive income - hell maybe you've been trying to chase this elusive dream. Today I have a real-life master of "passive income" on the show to talk about the realities of it, and is it Reeeaaalllllyyyy passive? Does it live up to the I am laying on a beach and doi…

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All the questions around email marketing 13:00

17d ago13:00

13:00

Whenever I ask for questions for the poddy Email Marketing questions come at me the most... so lets talk email marketing - I know there's been a few eps on it, but to save you scrolling and because in the past three years there's been shifts, lets talk about it again. I'm covering: What content should be included in EDMs, emphasising making them cl…

1
Home page conversations with Belinda Irvine 24:10

19d ago24:10

24:10

Yes you need a website, and yes if it is optimised correctly it WILL drive leads (and therefore sales.) There are plenty of business owners who will happily boast about how they built their business without a website, but imagine how much money they left on the table!! Don't believe me? I have Belinda Irvine back in the hot seat today to talk throu…

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I became a swannies member this year and it taught me something about legacy brands 10:19

24d ago10:19

10:19

I’ve never really understood, but always been fascinated by just how enthused people get with their sporting teams… Like why would you cry if they don’t win? Seriously it’s just a game. In my corporate career, I was always getting free tickets to games, and of course, I would go. I went to countless NRL games several swannies matches (AFL) and even…

1
Transform Your Marketing with Strategic Storytelling with Aleyx Ward 19:17

26d ago19:17

19:17

We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing. Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact …

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If you have next to no marketing in place - what is the number 1 starting point? 9:57

1M ago9:57

9:57

The full question gifted to me for this episode was: "If you have next to no marketing in place, of all the places to start, what is the number 1 starting point" Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy." However hear me out, I am going to give you actionable pointers as to …

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Exploring Women's Leadership Archetypes with Ros Cardinal 32:21

1M ago32:21

32:21

Don't believe women lead differently than men? Think again... Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits! We're going deep on how the Industrial Revolution changed the way we work... and not for…

1
What is marketing, what is sales? 9:11

1M ago9:11

9:11

Ahhh yes the age-old debate and constant battle between sales and marketing continues. But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.) I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them th…

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Responsible AI with Zora Artis 25:19

1M ago25:19

25:19

In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy. We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals. Zora is sharing her insights from her experience, including her collaboration work with ot…

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How to build your email list 9:45

2M ago9:45

9:45

I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship. So how do you grow your email list? I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience. In this episode I am talking lead magn…

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Business books with Susan Dean 26:10

2M ago26:10

26:10

Ever thought about writing a book? Then you should probably listen to this episode. I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form. We're discussing the importance of writing a book, not just for entrepreneurs but for anyone wi…

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What if you don't have main character syndrome? 12:02

2M ago12:02

12:02

It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it... So what if you don't want to be the main character? Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting …

1
It's all design! With Tara Ladd 28:15

2M ago28:15

28:15

I'm so excited to have Tara Ladd back with me today! We're chatting all things the importance of design thinking and its impact on branding. We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can s…

1
How is AI going to change marketing? 20:16

2M ago20:16

20:16

If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation. And I love that you've asked me this question. 'How is AI going to change marketing?' So lets chat about the polarising effects of AI, like everything there is light and shade. Yep I am going…

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Leaning into leadership with Maree McPherson 30:45

2M ago30:45

30:45

When you think about leadership what comes to mind? Believe it or not, in some aspect of your life you are a leader... Today I have the wonderful Maree McPherson back to talk to us about the concept of 'leaning into leadership.' Maree is going to talk about the importance of connection, curiosity, and captivation in effective leadership and Maree p…

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What's the difference between a strategist and a marketer? 13:11

2M ago13:11

13:11

In this episode I am answering another one of your burning questions! So what is the difference between a marketer and a strategist - this is quite the question! So I am breaking it down by highlighting the different roles and specialised skill sets that exist within marketing, and how to find the right person for you, or how to identify what you m…

1
What it takes to have a podcast 18:41

2M ago18:41

18:41

In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021. I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion. I also want to share the realities of podcasting as a marketing too…

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What's working in finding clients for a service based business in the current economic climate? 13:31

2M ago13:31

13:31

In this episode I am answering another one of your burning questions! There's no sugar coating that the economic climate right now is a bit.... sh*t. However, that doesn't mean there aren't ways to find clients, it's really just about being really innovative with your marketing! (And often going back to basics!) In this episode I am going to echo m…

1
3 key processes you need in your biz with Nicole Smith 22:39

3M ago22:39

22:39

In this episode I have the incredible Nicole Smith back to talk all things PROCESS! Don't tune out, your business needs this! Why? Because when we sort out our key processes we can significantly ease pressure on operations and be more efficient! Nicole is sharing her expertise on the four key phases of process implementation; Discovery, Design, Cre…

1
What does lead generation mean if you’ve got an e-commerce business vs a service based business? 10:17

3M ago10:17

10:17

How do lead generation strategies differ for e-commerce stores versus service-based businesses? Another great listener question! So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in serv…

1
Your personal finance village with Jacqui Clarke 24:23

3M ago24:23

24:23

If you think your business and personal life are two very separate things... Jacqui and I are going to challenge you in this episode. We're talking about the key people you need in your finance village both personally and in business to keep you on track and make sure you hit the financial goals you're setting for yourself. Somewhere in the middle …

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Is email marketing still important in this noisy space? 14:57

3M ago14:57

14:57

Another week another great question from a listener! And short answer, YES email marketing is still SO important! I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there? Why do we have this attitude towards email and not socials? Yet atleast with email marketing WE …

1
The Power of Storytelling in Marketing with Charlotte Lane 23:26

3M ago23:26

23:26

One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal. Yet, as humans the easiest way to connect with fellow humans is... through story! Don't believe me? Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling co…

1
How do you get out of the tactics and into strategic action? 8:19

3M ago8:19

8:19

I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it... I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business... In this epis…

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The power of mindset with Asthaar Kool 36:05

3M ago36:05

36:05

I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board! Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life. We're going to chat through the highs and lows, and everything in betwee…

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Why are people so confused about the idea of funnels? 12:21

3M ago12:21

12:21

What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel? Yep another question from you my incredible listeners, this one was: Why are so many people confused about sales funnels? Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action. The importance of …

1
Navigating the Financial Landscape of Your Business with Justine McLean 20:26

3M ago20:26

20:26

What happens if you dodge the numbers in your business? Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers. Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mast…

1
The Care Character Tool: Innovating Care Recruitment with Damien Wilkins 45:08

4M ago45:08

45:08

Bởi Evolve Assess

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How do you use social media to fill your lead generation funnel and do it consistently? 11:26

4M ago11:26

11:26

Another solo episode, another listener question tackled! So how do you create consistent lead generation through social media? I am going to tackle this question by making you think about your ideal clients purchasing behaviour... Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest…

1
What opportunities are you missing with your website? With Clare Walter 27:47

4M ago27:47

27:47

Is your business relying too heavily on social media? Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront. In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk …

1
How to select the right marketing combo for me/my audience. 11:09

4M ago11:09

11:09

Another great question asked by you dear listener! It comes down to that good old thing... research. Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums. However some audiences are easier to say "they react to that media" more than others - once again it is all about your audie…

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How Communication Shapes Your Business with Leesa Shannon 20:20

4M ago20:20

20:20

Communication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why. We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales. Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you re…

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What actually is marketing strategy and how can it help a business? 19:23

5M ago19:23

19:23

This week's episode is answering your question: What actually is a marketing strategy and how can it help a business? How is different to say, brand strategy or other similar fields? Why is it so important? So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in w…

1
DEI and why it matters in your marketing with Alex McGrath 35:38

5M ago35:38

35:38

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!) So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand? I was so lucky …

1
How do you find your ideal clients and how to target them? 13:44

5M ago13:44

13:44

Another great question asked by you dear listener this week! So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer! Firstly did you create your product/service for an ideal client OR did you create something then hope to find an ideal client? If you're in camp B then finding your…

1
When sales and marketing go to marriage counselling with Abbie White 24:50

5M ago24:50

24:50

How powerful would your business be if every revenue generating team worked together? Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment. Abbie White is one of Australia’s mos…

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What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? 10:46

5M ago10:46

10:46

This weeks question to Marketing Espresso was What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? And with a tight ecomony at the moment it's no wonder this is on peoples minds. I am going to go a bit deeper than just your external marketing, let's chat through whether your produ…

1
Let's talk Cohesion with Zora Artis 21:23

5M ago21:23

21:23

So what does Cohesion have to do with marketing? I am so glad you asked! Lots! In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success. We dive de…

1
Staying competitive in a crowded market 12:53

5M ago12:53

12:53

Or, how to cut through when everything seems to be doing the same thing. For the next solo episodes I am answering your questions, and this is the first one that came in... In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telli…

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How to know how much to re-invest with Michelle Kvello 14:15

5M ago14:15

14:15

What should your marketing budget be? It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget. For the first time in history we may have accounts and marketing agree on somethin…

1
Should I Outsource Marketing or Keep It In-House? 11:23

5M ago11:23

11:23

One of the questions I am asked regularly is "How do I not waste $$ on marketing." It's a great question. I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work." We all want sales q…

1
Am I ready for Facebook Ads? With Nicki Sciberras 22:37

6M ago22:37

22:37

I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can! But I have Nicki back today to talk us through when your business is actually ready for them! What do we mean by ready? Listen to find out! Nicki Sciberras is a Meta Ads and SEO strategist and coach. An expert in…

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What's the Most Cost-Effective Marketing Strategy for My Business? 8:08

6M ago8:08

8:08

One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly. So here are some ways that I suggest you market which could be more cost effective than straight ads. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ I…

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Let tech do the work with Malisa Clarence 19:59

6M ago19:59

19:59

What tech do you use in your business? Let's be more specific, what accounting tech do you use in your business? In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and ma…

1
The questions you didn't know you needed to know about Bec 15:10

6M ago15:10

15:10

In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better! We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey. Hope you love this episode. Don't forget to recommend Marketing E…

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Personal brand vs person brand with Becky Hughes 32:46

6M ago32:46

32:46

In this episode, I have the wonderful Becky Hughes back! Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask. Well, that's exactly what we are talking through today! Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to im…

1
Perfectionism is the cause of your procrastination 9:21

6M ago9:21

9:21

Are you not doing anything because none of it is 'good enough.' You're not alone. Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it. This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're t…

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